■Target audience
Women, mainly in their 30s and 50s, are highly interested in aging care and high-performance skin care.
The main target audience is those who are interested in cosmetic medicine and doctor's cosmetics and value skin firmness, elasticity, and wrinkle care.
■Actual customer base
Mainly women in their 30s and 40s who are highly aware of beauty,
・Beauty clinic users
・Esthetic salon customers
・Korean cosmetics and high-performance skin care users
It is supported by users who value beauty ingredients and functionality.
■Characteristics of wholesale destinations and introduced stores
・Beauty clinic
・Esthetic salon
・Select Cosmetics Shop
In particular, it is introduced in stores that handle skin care that incorporates functional ingredients and advanced bio ingredients.
■Buyer's voice (review trend)
・Feel the firmness and elasticity of the skin
・Moisturizing power continues
・Light feel and easy to blend into the skin
・Easy to use as daily care for aging care
Korean cosmetics reviews also tend to have high ratings for moisturizing power, adhesion, and elasticity care.