junero

ジュネロ

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株式会社NEROLY

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About the brand

Japan's only production of neroli essential oil

Pesticide-free cultivation, in-house distillation raw materials

No synthetic ingredients, 100% natural essential oil fragrance

More about the Brand Owner

山辺吉伸

yoshinobu yamabe

The only distiller in Japan that produces neroli essential oil from pesticide-free cultivation. Born as the second son of a tangerine farmer, he has been working on the restoration of abandoned farmland for more than 10 years, starting with soil preparation. Without relying on pesticides, we extract essential oils from plants grown in Japan's climate and work consistently from cultivation to distillation. With the desire to prepare the mind and body tired of city life with a reassuring scent that makes you feel like you are stepping on the earth, we have developed "Junero Night Aroma Shampoo" containing 100% natural essential oils and no synthetic fragrances. It has been evaluated both domestically and internationally, such as the dedication of oranges to Kiyomizu Temple, the exhibition of AEAJ special exhibitions, and publication in the IFPA magazine, and now uses Kyoto as a sales base to deliver the authentic scent of the Japanese land to the world.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Junero is a luxury brand that was born from the unity of the Japanese land and the hearts of craftsmen with the motto of "creating a new form of agriculture that creates fragrances". The brand was launched with a sense of crisis that people are far from nature in modern society, and that they are prone to physical and mental exhaustion. Surrounded by the hustle and bustle of the city and the constant wave of information, it's easy to lose track of the time to even stop. In such a situation, the desire to provide a moment to feel the original power of nature and quietly prepare the mind is the origin of Junero.

In the rich nature of Nagasaki and Kyoto, we have carefully grown plants from soil preparation without relying on pesticides or chemical treatments. We are also working on the restoration of abandoned farmland and practicing agriculture that circulates with nature. In particular, Neroli essential oil, which is hand-picked from orange blossoms that bloom only for two weeks and locks in the breath of fresh bloom, is a rare item that can only be harvested from 1 kg of flowers. Its delicate and dignified aroma brings a quiet margin to the mind and gives deep healing.

What Junero wants to achieve is not just a product offering, but an experience that deeply connects nature and people again. At the end of the day, during the bath time, which is the only time you can return to yourself, you will be surrounded by the scent of nature, breathe deeply, and quietly unwind your mind and body. Scents have the power to gently touch memories and emotions, leading people to their original rhythm. Our mission is to deliver the essence of Japanese manufacturing, from soil making to fragrance, in a way that is close to modern lifestyles.

As a one-of-a-kind luxury brand that combines the blessings of nature, craftsmanship, and Japanese aesthetics, Junero will continue to be a presence that quietly accompanies people's lives and brings rich space to their hearts.

What are we doing?

YAMABE KAJUEN / NEUROY Co., Ltd. is creating a form of agriculture that creates fragrances based on the desire to "heal the world with the scent of Japan." Our fields are not limited to the regeneration of abandoned farmland, but also include inherited land and newly challenged fields, and we practice cultivation according to each climate. What is important is to grow plants not as "raw materials" but as "living beings". By not relying on pesticides or excessive chemical fertilizers, but by facing the soil from the beginning, the scent itself is enriched.

The rare neroli and other essential oils created in this way are not limited to mere ingredient sales, but are also returned to agriculture by sublimating them into high-value-added products. By not ending in the primary industry but layering the cultural value of fragrance, we are building a sustainable profit model.

In addition, we have jointly developed with manufacturers who aspire to make cosmetics that do not rely on chemical ingredients, and launched the Junero brand, which makes the most of the power of plants. Although it is derived from nature, it combines a luxurious feel, fragrance, and reliable quality.

By consistently working on everything from agriculture to distillation and commercialization, he delivers the scent nurtured by the Japanese land to the world.

That is our challenge.

Commitment to the product

Junero Night Aroma Shampoo (300ml)

Junero Night Aroma Shampoo is a full-body aroma shampoo born from "fragrance-making agriculture". By consistently carrying out everything from soil preparation to plant cultivation in our own orchard, extraction, distillation, and commercialization, we have achieved a story and high added value that can tell the background of the raw materials.

The scent is 100% natural essential oils. It is not a bright scent that lifts your mood, but a "night design" that quietly calms your busy daily life. It is a worldview suitable for hotels that want to enjoy their stay slowly, imagining the silence of the sea and mountains at night in nature, and retail stores that value the environment and the attitude of the creators.

This product combines shampoo, treatment, body soap, and hand soap into one bottle.

・Can unify washbasin and bathroom items into one type

・Simplified container and refill management

・Reduction of inventory and operating costs

・Environmental considerations by reducing plastic usage

It also has operational advantages such as.

The formula is based on amino acid-based cleaning ingredients. The fine lather gently cleanses the scalp and gives the hair shine and cohesion. It contains oranges, yuzu, and herbs used in neroli water and Japanese hair ornaments, and can be used not only on hair but also on the body. It has a natural design that does not rely on chemical preservatives, making it easy to propose to customers who are interested in families and sensitive skin.

In fact, we have received many comments such as "both lathering and moisturizing", "safe for parents and children", "soothing by the scent of the night", and "smooth without treatment", and the repeat rate has increased.

"Sustainable × Luxury × Wellbeing".

It is not just a shampoo, but a product that can be sold as a story and circulation.

Who are supporting us?

Junero Night Aroma Shampoo is favored by people who want a "fragrance experience" rather than just a hair care product.

■ Main target groups

・Sensitive women in their 30s and 50s

・People in their 60s and those who are concerned about hair loss

・Those who are well-being or organic-oriented

・City dwellers who work busily and want to cherish their night time

・Consumers who value environmental considerations and the background of the creator

・Families looking for products that can be used safely by their families

・Those who want to support Japanese agriculture and manufacturing

■ Characteristics of actual customer base

Actual buyers are more aware of their lifestyle and feel that "background, philosophy, and sustainability" are more valuable than "price".

In particular,

・It must be of natural origin

・The aroma must be of high quality and not too strong

・Rationality that can be used for the whole body with one bottle

It has been evaluated.

■ Wholesale destination trends and compatible stores

・Lifestyle shop that values the world view

・Organic/natural select shop

・Environmentally friendly concept hotels and accommodation facilities

・Sauna facilities and retreat facilities

・Department store sales floor that is strong in gift proposals

It is a product that is particularly compatible with "sales floors that can convey stories and backgrounds".

■ Buyer's voice

・"It has both foaming and moist feeling."

・"The concept of naturalism has changed"

・"It's really smooth without treatment"

・"Parents and children can use it with confidence, and my 6-year-old daughter likes the scent."

・"The scent of the night soothes me every day, and I enjoy the night."

・"I used it at the hotel and bought it because I couldn't forget it."

The repeat purchase rate is high, and satisfaction with the scent is the reason for continuing to purchase.

Junero is a brand chosen not only for functionality, but also for those who are close to space, time, and values.

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Pay for purchases by invoice. Payment via credit card is also accepted.

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More about the Brand Owner

山辺吉伸

yoshinobu yamabe

Learn more about this brand

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