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Hospitality Selection Award. Discarded PET bottles are reused and manufactured in Sabae, the city of eyeglasses. It is an eco-friendly brand that sells one pair of sunglasses and loses two PET bottles

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Sorge -sunglasses-

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株式会社いちばんぼし

〜1,000

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About the brand

"Dimming, polarization, and UV protection" are all realized with a single lens, and sunglasses for outdoor enthusiasts such as camping, fishing, mountain climbing, and skiing.

One frame is completed from two discarded PET bottles, and each frame is handmade by craftsmen in Sabae, the city of glasses.

Adopting an Asian fit frame that matches the skeleton of Asians, it is so comfortable that you forget that you are wearing it very lightly at only 22g

More about the Brand Owner

浅山佳映子

KAEKO ASAYAMA

With the mission of "coexisting with nature through manufacturing and creating a borderless society," we are developing the outdoor brand Sorge. By transforming what would otherwise be discarded into attractive products and breathing new life into trash, Sorge proposes a sustainable lifestyle as an outdoor brand that confronts environmental issues and cares for both people and nature. Furthermore, as an initiative to enrich the global environment the more people use "Sorge", we give back 1% of our sales to the global environment.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Breathing new life into trash"

At the G20 meeting held in June 2019, the problem of marine plastic waste such as PET bottles, which is flowing in large quantities into the world's oceans, was discussed. By 2050, more than 120 million tons of plastic waste will be naturally dumped, exceeding the number of marine life.

"The culprit of plastic waste is "PET bottles""

Worldwide PET bottle consumption continues to increase every second, and global PET bottle consumption has surged from about 300 billion bottles 10 years ago to 480 billion bottles as of 2016. It's 1Calculation that consumes 1 million bottles per minute and 20,000 bottles per secondAre.

"Developed countries export plastic waste to the world"

Furthermore, in 2017, Japan exported plastic waste to the world at 1.43 million tons per year, the third largest in the world, and Japan is the world's largest exporter of plastic waste with an 11.9% global share after Hong Kong and the United States.

In addition, PET bottles dumped after use flow into the world's oceans as 5 million to 13 million tons of plastic waste every year, threatening marine ecosystems such as fish and seabirds, and having an unavoidable negative impact on humanity.

In order to face these social problems, we have launched the outdoor brand Sorge.

What are we doing?

"Behind the affluence of developed countries, there is tremendous environmental pollution and piles of garbage in other countries..."

Ichibanboshi Co., Ltd. is developing the outdoor brand Sorge with the mission of "coexisting with nature through manufacturing and creating a borderless society."

By transforming what would otherwise be discarded as garbage into attractive products and breathing new life into garbage, we are proposing a sustainable lifestyle as an outdoor brand that confronts environmental issues and cares about both people and nature.

"Breathing new life into plastic bottles"

As one of these projects, we sell "Sorge Sunglasses," which transforms discarded PET bottles into sunglasses.

By selling one pair of Sorge sunglasses, two fewer plastic bottles are discarded in the ocean.

This may be very small compared to the 13 million tons of annual outflow in the world, which weighs only 20 grams per bottle, but tens of thousands of people have purchased it through this project.

"Not only will we reduce waste, but we will also create new value and make people who pick it up smile."

This is the future that Sorge is aiming for.

Commitment to the product

"Polarization, dimming, and UV with a single lens"

The lenses include polarized lenses, which are popular mainly for activities such as fishing and canoeing, which suppress reflections on the water surface to make it easier to see, and reduce the glare of snowy mountains to stabilize the field of vision, and sunglasses outdoors with a high amount of ultraviolet rays, and clear lenses indoors.

Popular with eyeglass users because they don't need to swap glasses and sunglasses, these all-in-one sunglasses combine dimming lenses into one, making them sustainable and environmentally friendly.

"Boston-type type that does not use any metal fittings"

The Boston frame-shaped sunglasses, which look great on Asian face shapes, are designed to fit the Asian skeleton without using any metal fittings. In addition, the sunglasses have been used more than 5,000 times and have cleared the durability test of domestic standards.

Wellington-type sports type"

The inside of the Wellington-shaped frame, the surface that hits the face, is made of rubber that is resistant to high temperatures and low sounds, and is soft rubber that does not slip even when sweating and is gentle on the skin. The grip of the rubber on the inside takes care of the comfort of wearing for a long time and when active activities.

In addition, the nose pad is not fixed, but can be flexibly adjusted according to the width and height of the nose, and Krings (metal fittings on the left side of the photo) are used to make it more comfortable.

Who are supporting us?

Shops with a sustainable concept, companies interested in SDGs and environmental issues, and individual customers. It is especially popular among people in their early 30s and late 40s, and is available at specialty stores such as Big Camera, as well as online.

Since it has a simple design, it is used by both men and women.

"Testimonials"

・The surface of the water can be seen clearly.

・ It is so light that you forget that you are wearing it, so you don't get tired.

・ The best sunglasses so far!

・ It is insanely easier than the naked eye, and I feel that my eyesight has improved!

・ I work a lot of driving, but I think my eye fatigue after returning home has been reduced.

・I was looking for sunglasses like this!

・Was there a lens that integrated polarization, dimming, and UV?

・ It is good that you can contribute to environmental problems just by buying it.

・I agreed with the choice of materials.

I'm interested in environmental issues, but I don't know what to do...

We hope that by using Sorge, such people will be able to contribute to environmental issues, even if only a little.

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Deferred payments of up to 60 days

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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