shell we clean？

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Shell-born organic cleaner "shell we clean?" A new era of sustainable detergent made entirely from discarded scallop shells has been born.

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T1420001002126

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About the brand

Shell-born organic cleaner "shell we clean?" A new era of sustainable detergent made entirely from discarded scallop shells has been born.

Cleaning your room and kitchen More environmentally friendly.

Japan's first to obtain Ecocert certification in the detergent category. Scallop shells from Aomori and Mutsu Bay have been successfully melted three times the usual amount using special technology.

Whole shell-derived. From packaging to detergent. Made entirely from discarded scallop shells A new era of sustainable detergents has been born.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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We at Yamagami Co., Ltd. are a company that handles everything from scallop farming to processing and sales in Mutsu Bay, Aomori. At the site of our main scallop industry, a large amount of shells is generated every year. Although these resources are originally precious resources sourced from the sea, many of them are often discarded without being fully utilized, and we have long faced the issue.

"Can't we create value once more from this shell?"

From that desire was born the name "Shell we clean?"

When scallop shells are fired at high temperatures, they become naturally derived calcined calcium with excellent cleansing, sterilizing, and deodorizing powers. We focused on the power of this material and launched a cleaning brand that is gentle on both daily life and the environment, without relying on surfactants or unnecessary chemicals.

Precisely because "cleaning" can sometimes become a burden on the environment, we want to make use of unused resources generated by the fisheries industry to deliver products that allow for sustainable choices in daily life without strain.

Shell we clean？ is a brand born precisely because it is a company that grows scallops. By fully utilizing the blessings of the sea and circulating resources, we aim to create a future that is kind to both people and nature. That is our challenge.

What are we doing?

"Shell we clean?" is a sustainable cleaning agent brand that uses 100% scallop shells from Aomori and Mutsu Bay. Our worldview is to realize a recycling-oriented life in which "the more we use, the cleaner the earth becomes." To this end, we are committed to thoroughly coexisting with nature, from raw material selection to manufacturing and packaging.

First, scallop shells, which are the main raw materials of the product, are upcycled from what has been discarded in large quantities in the past. By using waste as a new resource, we can achieve both waste reduction and effective use of local resources. In addition, our proprietary technology (patent pending) has succeeded in stably dissolving calcium hydroxide, which is normally insoluble in water, at a concentration of about three times, and has achieved strong sterilization, deodorization, and oil decomposition capabilities.

In addition, since it is made only from mineral water and shells, without any surfactants, chemicals, fragrances, or colorants, wastewater returns to nature and cleans rivers and seas. The packaging uses Shelltech, a new material born from seashells, to reduce CO₂ emissions by up to 36%. We are constantly devising ways to minimize the environmental impact not only on the product itself, but also on the container and distribution.

In product development, we have repeatedly tested the safety of the skin and eyes to pursue quality that can be used with peace of mind even in households with pets and small children. It has also obtained the international Ecocert certification, ensuring both reliability and safety. We want to be a brand that is not just a cleaning agent, but a brand that naturally incorporates "earth-friendly choices" into our daily lives.

Commitment to the product

Our products make the most of the power of natural materials while achieving both gentleness and reliable effects that are close to the lives of users. The main product, the "Kitchen and Residential Cleaner," is a spray type that melts scallop shells from Aomori and Mutsu Bay three times more than usual using special technology. Although it is highly alkaline, it has almost no effect on the skin or human body, so it can be used safely even in households with pets and small children. It is useful in various situations around the house, such as around the kitchen, on the table, in the refrigerator, and in places where grease stains and dry odors are a concern. Just wipe it off with a cloth or kitchen paper to sterilize, deodorize, and decompose oil stains all at once.

"Vegetable Wash Powder" is a powder type derived from 100% scallop shells. A 1g shake thoroughly removes dirt and bacteria from vegetables and fruits, prolonging their freshness. It has been verified that it can remove about 70% more bacteria and dirt than washing with water, and it is characterized by being able to be placed on the table with peace of mind. It's easy to use, just fill a bowl with water, pour powder, mix lightly, and rinse. Enjoy your daily meals safer and tastier.

We also offer gift sets, which are perfect for gifts, such as a bottle set of "kitchen/residential cleaner" and "vegetable wash powder", as well as a set with refills. All products are characterized by a gentle texture derived from seashells and a simple and warm design. Many customers have commented that their hands are less likely to get rough, that they can be used with peace of mind by children, and that they are happy to be able to make environmentally friendly choices. We will continue to focus on creating products that are friendly to nature and people.

Who are supporting us?

"Shell we clean?" has received a lot of support from environmentally conscious people, families living with small children and pets, and those who value a natural and organic lifestyle. In particular, it is used by women in their 30s and 50s who seek safety and security in their daily housework and meals, as well as by the younger generation who aim for sustainable living.

In addition, it is also available at stores that handle environmentally friendly products, such as natural food stores, organic specialty stores, and eco-friendly general stores. Gift sets are popular as baby gifts, housewarming gifts, and seasonal gifts, and are well received as "safe to give to loved ones."

Many customers who have actually used the service have commented warmly, such as "It has high cleaning power but is gentle on the skin of the hands," "It is safe because it is considered to be drainage," "It is easy to use even for families with children," and "I was very happy when I gave it as a gift." We will continue to listen to our customers and deliver friendly options to as many people as possible.

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