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PACOON

PACOON

パクーン
Vendor
株式会社勤労食
PACOON is a spoon that can be eaten quickly. This product was born from the desire for food education and environmental issues.
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T8180301013898

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About the brand

PACOON is a spoon that can be eaten quickly. This product was born from the desire for food education and environmental issues.
1
Even though it's a spoon, you can eat it! That alone will make your usual meal time and snack time more enjoyable. In the outdoor scene, it is also a nice point to reduce garbage.
2
Pumpkin, matcha, okara, beets, igusa. PACOON comes in five colorful flavors. It will be an opportunity for children to become interested in vegetables.
3
The only ingredients for PACOON are wheat flour, sugar, eggs, vegetable powder, and vegetable oil. In order to use it for food education, it is made with domestic vegetables, domestic wheat, and additive-free natural ingredients.

More about the Brand Owner

濱崎 佳寿子

Hamazaki Kazuko

I entered a junior college with the aim of becoming a nutritionist, and after graduating, I joined Labor Food. She worked as an on-site dietitian and obtained a registered dietitian qualification two years later. He joined the board in 2014 and is responsible for sales and on-site management. In 2020, we started selling the edible spoon "PACOON".
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Our management philosophy is to "make everyone involved happy through food."
While using PACOON for food education, environmental education, and disaster prevention measures
In order to realize the happiness of not only the people who are actually involved now, but also the next generation who will lead the future.
Through the spread of PACOON, we hope to contribute to the happiness of more people and the happiness of the future.
　
　

What are we doing?

Since our founding, we have been operating employee cafeterias for companies and city halls, and while continuing to operate the cafeteria, we felt the importance of food education, which was the impetus for the development of "Pakuoon".
　
A registered dietitian is stationed in the employee cafeteria and provides food based on the daily menu, but in a "cafeteria-style" cafeteria where people choose what they like to eat, it was difficult for them to choose a menu with vegetables.
　
Since I was a child, I have held cooking classes to convey the importance of eating vegetables in a well-balanced manner, but only about 10 people participate in cooking classes at a time. I felt that there was a limit to how much I could spread the importance of food education to many people.
In the meantime, I got to know Marushige Seika, a manufacturer that makes tableware that can be eaten, such as the skin of ice cream, and when I tried to sell it on an experimental basis by putting buns on tableware that can be eaten during the cherry blossom festival, the amount of waste was reduced, and the children were very happy, saying, "This plate can be eaten!"
　
When I saw the children enjoying their meals naturally, I thought, "I think I can do something with this!"
　
Also, around that time, my sister's child was eating baby food, and when she went out, she had to put the used spoon in a plastic bag and take it home, so I heard that she was throwing away plastic spoons from 100 yen stores.
　
I decided to develop an edible spoon because I thought that if I could eat the spoon as it is, I would be able to reduce waste, make it easier for children to hold, and lead to food education.
　

Commitment to the product

The color of "Pakun" is colored with vegetable powder, but even if the color of the vegetable itself is beautiful, the color may not come out very vividly when processed into powder, so it took a long time to try various vegetables and ingredients and try and error to see which one would produce a beautiful color.
　
In addition, all ingredients are domestically produced foods, and additives such as colorings and flavors are not used.
　
When my children were small, they had weak skin, so when I bought food, I always looked at the nutritional facts label when shopping, but there were not many foods and snacks that used domestic ingredients and did not contain additives as much as possible.
　
In the end, I often had them eat snacks that I made myself, but I also thought that it would be easier and better if sweets using the same ingredients as the snacks I make at home were sold, and that experience has been used in the development of "Pakun".
The pakun of "Igusa" uses "edible igusa" from Yatsushiro City, Kumamoto Prefecture.
　
Igusa is also a specialty of Yatsushiro City, but in recent years, the demand for tatami mats has decreased, and Igusa farmers are declining.
　
In the meantime, I heard that they created a new sales channel with the desire to "protect local specialties" and processed and sold them for food, and learned that "Igusa" is rich in folic acid and dietary fiber, and is good for health, so I decided to incorporate it as a flavor of "Pakun".
　
In addition, one of the reasons for sticking to domestically produced ingredients is that we believe that if we can create a flow for many people to learn about and eat the various vegetables and ingredients produced in Japan, it will revitalize domestic farmers and contribute to an increase in the food self-sufficiency rate.
　
　

Who are supporting us?

We have also developed "Pakun" using the variety "Honey Rosa" from Kumamoto Prefecture, "Melon" from Hamamatsu City, Shizuoka Prefecture, "Tokibi" from Hokkaido, and "Pakun" using okara from Okinawa Prefecture's island tofu.
　
We collaborated on the "Pak-oon," which is an island tofu flavor made from island tofu okara, after being consulted by a student at the University of the Ryukyus.
　
When we heard that the waste rate of Shima Tofu okara was higher than that of ordinary tofu and the cost of disposing of it was high, which was putting pressure on the management of Shima Tofu Shops, we sympathized with the desire to "protect local specialties" and proceeded with joint development.
　
We would like to make it possible for people to eat "Pakun" in more places, including overseas exports.
　
I would also like to actively propose it as an emergency food.
　
Japan is prone to earthquakes and natural disasters, so if you can eat what you are used to eating even in an emergency, I think the psychological burden will be reduced as much as possible, so I would like to aim to be accepted not only as a daily meal or snack, but also as an emergency food.
　
Originally, "Pakun" was launched with the hope that "children will have a healthy future", so what should I convey to my own children and the children in the future? I hope that by thinking and taking action, people will become aware of food education and environmental issues.
　

Brand review for PACOON

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
Showing 1 of 1 results
Esthetics Salon
Posted on
7/18/25
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発想がおもしろいです。熱いスープでもスプーンはとけず、でも食べることもできる固さで絶妙です。個包装がしっかりしてるともっと使いやすいとおもいました。常備しておくと災害の時にもいいですね
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