Target Audience and Customer Segment
We have set targets for each brand, but overall, the focus is on "men and women in their 30s and older who want to use good things for a long time and are authentic-oriented".
Wholesale stores and characteristics
The main wholesale destinations are bag specialty stores, department stores, select shops, and lifestyle shops nationwide. In recent years, we have expanded our sales channels, and we are increasingly carrying them in apparel shops and stores in different industries that emphasize design and quality. We also engage in a number of OEM (original equipment manufacturer) production to meet the needs of each company, and we also produce original bags for various companies.
Buyer testimonials (summary)
We have received the following feedback from our customers.
"As expected of a Toyooka bag, it is well made and looks like it can be used for a long time."
"The design is simple and beautiful, but it has many pockets and is functional.
"It's light and durable, so it's easier to commute and travel every day."
"When I gave it as a gift, they were very pleased with the good quality."