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HEYB -ETHICAL HERB-

HEYB -ETHICAL HERB-

ヘイブ-エシカルハーブ-
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株式会社blueripples
A cup of happiness creates a gentle world
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About the brand

A cup of happiness creates a gentle world
1
Carefully blended by an herbal tea sommelier and a phytotherapist. Because I didn't like herbal tea, I am particular about ease of drinking.
2
Only organic certified and pesticide-free herbs are used. At our own farms, we regularly conduct pesticide residue and heavy metal tests according to our own standards.
3
Aiming for a world without exploitation, we grow pesticide-free herbs in Nepal. It is a sustainable product with social characteristics that challenges job creation and solving the problem of human trafficking.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In the world, there is a structure in which the strong exploit the weak.
The best example of this is child trafficking.
　
One of the roots of the problem is poverty.
If parents had a stable income in their own country and an environment where they could invest in their children's education, children would be able to choose their own lives, away from the dangerous chains of migrating and exploiting.
　
With this in mind, we focused on the cultivation of medicinal herbs that could create jobs sustainably, and started a business to grow pesticide-free herbs in Nepal.
　
Another reason why I focused on medicinal herbs is that I have grown up in an environment rich in nature, and I have felt the gentle power of plants on the mind and body.
　
We aim to deliver experiences that regulate the mind and body through herbs, and at the same time, create employment and independence in the production area, and create a society where children are not exploited.
　
"I can't accomplish anything alone, but I can drop water droplets and spread ripples around me."
With this in mind, we launched Blue Ripples Co., Ltd. (meaning ripples born from thoughts like blue flames) in 2022.
　
I hope that we can create a better future together with many people
　
　

What are we doing?

Professionally qualified people such as phytotherapists, herbal aroma instructors, and herbal tea sommeliers develop blends.
　
The taste and flavor honed through repeated prototypes have been adopted by many Michelin restaurants and hotels, supporting the world view of Blue Ripples.
　
The raw materials used are mainly from Nepal, where we are supported, but also pesticide-free and organic cultivation from Japan and abroad.
In addition, the packaging is made of "paper" with a recycling notation and the tea bag is made of "biodegradable soilon", which has a low environmental impact.
　
　

Commitment to the product

I wasn't good at herbal tea...
That's why we thoroughly face taste and aroma, and pursue easy-to-drink blends that spread out rich aromas and firm flavors only with the original power of ingredients without relying on flavors or colorants.
All of them are confident works that have been carefully developed one by one.
　
▶︎The most popular blend "RELAX LEMON"
It is a refreshing cup that makes you want to take a deep breath made with pesticide-free lemongrass, organic lemon verbena, pesticide-free lemon balm, organic lemon peel, etc. The scent of citrus is said to relieve tension and anxiety, and lead to relaxation of the mind and body. When you are concerned about gastrointestinal upset or fatigue, it is also recommended for relaxation time before bed.
　
▶︎ "SPICY GINGER" has many fans because of the addictive spiciness
Mainly organic ginger, blended with dandelion, cardamom, black pepper, etc. The pungent and pungent taste warms the body from the inside, promoting blood circulation, improving metabolism, and is preferred by those who are concerned about coldness and swelling. It's a cup that stays with you when you want to feel positive.
　
▶︎Popular with herbal tea beginners "MINT HOUJICHA"
Based on organic Uji hojicha, it is combined with lemongrass and other ingredients to create an easy-to-drink blend that harmonizes aroma and coolness. It calms the mind while improving concentration, and is also suitable for stress-related discomfort and relaxation before sleep.
　
▶︎ "ROSE HIBISCUS" is especially popular among women
It is a gorgeous blend centered on hibiscus and layered with rose petals. With a slight acidity and gentle sweetness derived from nature, it is also recommended for those who want to be aware of beauty from the inside and when they want to recover from fatigue.
　
　
　

Who are supporting us?

It is used as a guest room amenity, welcome drink, and drink menu at restaurants, and is used mainly in Tokyo, at Michelin-starred restaurants, hotels with high design, and cafes and accommodations rooted in the community.
　
Actual users are mainly health-conscious, foreign tourists visiting Japan, and those who want to refrain from caffeine, and those who value quality time and lifestyle. Many people say that they were healed by the scent, that they want to take it home as a memory of their stay, and that they want to drink it at home, and that the experience leads to purchases.
　
Against this backdrop, we are developing original blended teas for retail that can be sold in stores.
　
Since it can be introduced from small lots, sales can be started while reducing inventory risk, contributing to improving customer unit prices and creating new profit opportunities through product sales.
　
The packaging emphasizes design to meet the demand for gifts, and it is designed to not spoil the worldview of the space just by displaying it.
　
　
　
In addition, since the product has a social background, such as the use of pesticide-free and organic ingredients and the creation of jobs in the production area, it is also characterized by its compatibility with stores that value sustainability and social contribution.
In many cases, people sympathize with the philosophy and introduce it, and it also leads to the store's own story through product sales.
　
　
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