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NowLd

The natural potential of beauty in human beings. To all those who seek a sophisticated way of life that cuts down on superfluous things and discerns what is really good, and the true brilliance that sleeps within themselves.

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NowLd

7,286
Followers
The natural potential of beauty in human beings. To all those who seek a sophisticated way of life that cuts down on superfluous things and discerns what is really good, and the true brilliance that sleeps within themselves.
1
Based on the concept of "NO MORE FOUNDATION", "NowLd" was born.
2
As a product developed with a focus on the "luster" of skin filled with moisture, we announced "PLUMP ESSENSE," a beauty lotion with 99.9% naturally derived ingredients.
3
By combining the blessings of plants and the power of biochemistry, we pursue reliable results that are friendly to people and the environment and have good skin effects.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Show original
Through my hair and makeup work, I realized the charm of skin luster that cannot be made with foundation
We work as a couple and as hair and makeup artists for each other.
For more than 20 years, I have been involved in the beauty business, and I have always been confronted with how to make the person in front of me beautiful.
In the process, I arrived at only one answer. It means that people's impressions change with their skin.
The skin is connected to the mind, body, and our inner world, and is also a means of communication that conveys the current state to people through complexion and facial expressions.
That's why people who affirm their individuality and have a total balance show it in the luster of their skin. The gloss that oozes from bare skin, which cannot be created with foundation, has the power to turn all elements into positives. As a means of conveying this feeling, we created a brand called NowLd.
 
Whether you wear makeup or not, you always look at your face, and if you can like that face, your mood will change. Ultimately, it's the skin.
Skincare is not the magic that solves everything. But I think it's something that enriches your life a little. We believe in the possibility.
We would be happy if you could feel our thoughts through NowLd's products.
What are we doing?
A product that will help you feel confident in yourself.
NowLd creates products that help you feel confident in yourself.
What is important is that the person who uses it can feel the change properly, and that it is an approach that enhances the natural healing power.
First of all, we make what we think is the best. It has to be something that you can confidently convey to people from the standpoint of hair and makeup, and that you want to use on set and on your own. And it's not just about the image of natural or organic, it's about pursuing the effect properly. Based on this belief, we develop products without compromise.
 
There are many things that need to be dealt with in the skin, such as environmental problems peculiar to modern times, aging due to stress, and hormonal imbalance, but we will use the knowledge and the power of chemistry that can only be used in the modern age to raise the level of barrier function. On the other hand, by taking in the necessary amount of the natural rhythm and plant energy that has been passed down since ancient times, and promoting circulation, the original sensation of the skin itself is nurtured.
In this way, the name NowLd comes from the desire to fuse harmony with the modern world (Now) and return to the origin (Old) to cultivate the independent skin of modern people.
Commitment to the product
"Plump Essence" (beauty lotion)
As a hair and makeup artist, I have touched the skin of many people, and I think that there are many people with inner dry skin who do not have enough moisture in their skin. After 20 years of working on the idea of "making people beautiful," we came up with the idea of plump skin, which looks like it was after wearing a face mask. If you create this condition at the beginning of the skincare phase, you will need to minimize the amount of foundation.
 
Composed of 99.9% natural ingredients, it contains carefully selected beauty ingredients such as "chlorella extract" that balances resident bacteria and enhances barrier function. The glitter technology enables long-term moisture retention, and the quality of the plant provides a solid response and gentleness on the skin.
Instead of water, rose water is based on Bulgarian damask rose water, which is said to be the best, and is rich in polyphenols and vitamins because it is rich in skin-beautifying ingredients.
The skin has a balance of moisturizing and protecting during the day and repairing at night, but this rhythm weakens when life becomes irregular.
Therefore, the ingredient "Chronochardi" that focuses on the functions of day and night is blended. This extract is made from high-quality grapes carefully grown at a winery in Nagano Prefecture, and aims for skin that carves its own rhythm.
The refined scent of damask rose, which is like a fresh flower, and the dense and luxurious texture that spreads thickly wraps the skin and does not leave a sticky feeling. We are particular about every drop and encapsulate the blessings of nature.
 
[Non-used ingredients]
Silicone, parabens, alcohols, petroleum-derived surfactants, mineral oils, synthetic fragrances, colorants, synthetic preservatives, phenoxyethanol, animal-derived ingredients
Who are supporting us?
Barneys has five stores in New York in Japan, NERGY, a women's brand that combines fashion and sports, and Style Table and Ethical Sea, which handle ethical products.
 
The target is
(1) Women and men in their 30s and 40s who begin to need aging care.
(2) People who are natural-oriented but seek further "effects".
(3) People with a high level of beauty consciousness who are interested in beauty and fashion and are always looking for new things.
(4) Those with sensitive skin.
(5) Busy working modern women who want simple and highly effective skin care
 
It is featured in many magazines and media every month, and models and artists are introduced on SNS, so I have the impression that people who are sensitive to trends are purchasing it.
There is a wide range of ages, and people in their 20s to 60s are buying it.

All products

There are no products available for display

Products

All products

There are no products available for display

NowLd

7,286
Followers
The natural potential of beauty in human beings. To all those who seek a sophisticated way of life that cuts down on superfluous things and discerns what is really good, and the true brilliance that sleeps within themselves.
1
Based on the concept of "NO MORE FOUNDATION", "NowLd" was born.
2
As a product developed with a focus on the "luster" of skin filled with moisture, we announced "PLUMP ESSENSE," a beauty lotion with 99.9% naturally derived ingredients.
3
By combining the blessings of plants and the power of biochemistry, we pursue reliable results that are friendly to people and the environment and have good skin effects.
Read More

Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Show original
Through my hair and makeup work, I realized the charm of skin luster that cannot be made with foundation
We work as a couple and as hair and makeup artists for each other.
For more than 20 years, I have been involved in the beauty business, and I have always been confronted with how to make the person in front of me beautiful.
In the process, I arrived at only one answer. It means that people's impressions change with their skin.
The skin is connected to the mind, body, and our inner world, and is also a means of communication that conveys the current state to people through complexion and facial expressions.
That's why people who affirm their individuality and have a total balance show it in the luster of their skin. The gloss that oozes from bare skin, which cannot be created with foundation, has the power to turn all elements into positives. As a means of conveying this feeling, we created a brand called NowLd.
 
Whether you wear makeup or not, you always look at your face, and if you can like that face, your mood will change. Ultimately, it's the skin.
Skincare is not the magic that solves everything. But I think it's something that enriches your life a little. We believe in the possibility.
We would be happy if you could feel our thoughts through NowLd's products.
What are we doing?
A product that will help you feel confident in yourself.
NowLd creates products that help you feel confident in yourself.
What is important is that the person who uses it can feel the change properly, and that it is an approach that enhances the natural healing power.
First of all, we make what we think is the best. It has to be something that you can confidently convey to people from the standpoint of hair and makeup, and that you want to use on set and on your own. And it's not just about the image of natural or organic, it's about pursuing the effect properly. Based on this belief, we develop products without compromise.
 
There are many things that need to be dealt with in the skin, such as environmental problems peculiar to modern times, aging due to stress, and hormonal imbalance, but we will use the knowledge and the power of chemistry that can only be used in the modern age to raise the level of barrier function. On the other hand, by taking in the necessary amount of the natural rhythm and plant energy that has been passed down since ancient times, and promoting circulation, the original sensation of the skin itself is nurtured.
In this way, the name NowLd comes from the desire to fuse harmony with the modern world (Now) and return to the origin (Old) to cultivate the independent skin of modern people.
Commitment to the product
"Plump Essence" (beauty lotion)
As a hair and makeup artist, I have touched the skin of many people, and I think that there are many people with inner dry skin who do not have enough moisture in their skin. After 20 years of working on the idea of "making people beautiful," we came up with the idea of plump skin, which looks like it was after wearing a face mask. If you create this condition at the beginning of the skincare phase, you will need to minimize the amount of foundation.
 
Composed of 99.9% natural ingredients, it contains carefully selected beauty ingredients such as "chlorella extract" that balances resident bacteria and enhances barrier function. The glitter technology enables long-term moisture retention, and the quality of the plant provides a solid response and gentleness on the skin.
Instead of water, rose water is based on Bulgarian damask rose water, which is said to be the best, and is rich in polyphenols and vitamins because it is rich in skin-beautifying ingredients.
The skin has a balance of moisturizing and protecting during the day and repairing at night, but this rhythm weakens when life becomes irregular.
Therefore, the ingredient "Chronochardi" that focuses on the functions of day and night is blended. This extract is made from high-quality grapes carefully grown at a winery in Nagano Prefecture, and aims for skin that carves its own rhythm.
The refined scent of damask rose, which is like a fresh flower, and the dense and luxurious texture that spreads thickly wraps the skin and does not leave a sticky feeling. We are particular about every drop and encapsulate the blessings of nature.
 
[Non-used ingredients]
Silicone, parabens, alcohols, petroleum-derived surfactants, mineral oils, synthetic fragrances, colorants, synthetic preservatives, phenoxyethanol, animal-derived ingredients
Who are supporting us?
Barneys has five stores in New York in Japan, NERGY, a women's brand that combines fashion and sports, and Style Table and Ethical Sea, which handle ethical products.
 
The target is
(1) Women and men in their 30s and 40s who begin to need aging care.
(2) People who are natural-oriented but seek further "effects".
(3) People with a high level of beauty consciousness who are interested in beauty and fashion and are always looking for new things.
(4) Those with sensitive skin.
(5) Busy working modern women who want simple and highly effective skin care
 
It is featured in many magazines and media every month, and models and artists are introduced on SNS, so I have the impression that people who are sensitive to trends are purchasing it.
There is a wide range of ages, and people in their 20s to 60s are buying it.

All products

There are no products available for display

Products

All products

There are no products available for display
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