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MUSUBIHO-

MUSUBIHO-

ムスビホ
Vendor
株式会社Lifoods
The fruit of a single grain connects the circle of smiles. The soil of Miyagi and the rice produced by dedicated handicrafts.

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T2120901039916

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About the brand

The fruit of a single grain connects the circle of smiles. The soil of Miyagi and the rice produced by dedicated handicrafts.
1
Pride of Selection
2
Significance of Partnership
3
Meaning and promise of purchase

More about the Brand Owner

株式会社Lifoods

Lifoods Co.,Ltd.

This is Lifoods Co., Ltd.'s commercial food wholesaler, 123 Mato (Hifumimart). We collect ingredients that are good for the body and carefully selected from all over Japan and overseas, and deliver them to everyone. Whether it's rice, meat, processed products, or pet food, we think about the health of the whole family. You are what you eat.　 Food is a person Life is something you create yourself Don't neglect your daily meals. We are always developing products that can answer your needs, so we look forward to your opinions and requests!
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Our goal is not just to sell rice. It is to create a happy cycle (knot) of "eaters", "makers", and "deliverers".
　
Farmer's wish: I want many people to enjoy real rice grown in the rich land of Miyagi and eastern Japan at a fair price. I want to continue to protect the rice fields, which are the original scenery of Japan.
　
Harakara's wish: I want to create a place where people with disabilities can play a role in society, earn wages with their own hands, and live with confidence.
　
The moment you smile and eat delicious rice today will be the support of farmers and will lead to support for the independence of people with disabilities. "Yuiho" is a brand that builds that warm relationship.
Eat delicious rice. That alone can make society kinder.
　

What are we doing?

"Yuiho" is operated jointly with the social welfare corporation Harakara Welfare Association. In order not to spoil the deliciousness of the rice, we will deliver it to your table with professional handwork.
　
1. Sorting and inspection:
Selected by the eyes of farmers who are particular about rice cultivation and strict checks by high-performance sorting machines. Leave only beautiful rice.。
　
2, Rice polishing and bagging: After receiving the order or just before shipment. While maintaining freshness, each piece is carefully bagged. It also carries heavy rice bags weighing 30 kg with great power.
　
3, Order and delivery: Confirm the customer's order, pack it, put the invoice on it, and ship it. We will manage it responsibly until it reaches the customer.
Receiving batons from farmers, one bag at a time, with all your heart.

Commitment to the product

East Japan is one of Japan's leading rice markets.
Among them, only the rice that is full of the passion of the producer is certified as "knotted ears".
　
【Commitment 1】Diverse lineup
Naturally grown rice: Rare rice grown solely on the vitality of the earth, without relying on pesticides or fertilizers. A gentle taste that blends in with the body.
Carefully selected and normally grown rice: Miyagi's brands such as "Hitomebore" and "Sasanishiki" are carefully prepared by farmers to make them delicious every day.
　
【Commitment 2】Custom-made rice polishing
You can choose between nutritious brown rice and polished rice (white rice).
　
[Commitment 3] Size that suits your life
"3kg" for trial or living alone
"5 kg / 10 kg" for a standard household
"30kg" for large families, commercial use, and shared use (delivered in one bag reduces price and environmental impact)
Miyagi's soil and water, and carefully selected connoisseurs.

Who are supporting us?

"Yuiho" is chosen by a wide range of people, from foodies who are picky about taste to those who are conscious of ethical consumption.
　
Case 1: A mother who wishes for the health of her family (Tokyo, 40s) "I chose naturally grown rice because I wanted my child to eat something that they could eat safely.
　
Case 2: A restaurant owner who is particular about ingredients (Miyagi Prefecture, café management) "I regularly purchase 30 kg of brown rice for lunch at the restaurant. On top of that, I learned that using this rice would support the employment of people with disabilities, so I decided without hesitation. We tell that story to our customers."
　
Case 3: To parents who live far away (Osaka Prefecture, 30s) "It is helpful to be able to deliver heavy rice to my parents at home.
Rice has a story beyond "delicious".
　
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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