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Fukushi no Strange

Fukushi no Strange

フクシノオカシ
Vendor
株式会社ディゴン
"Design × welfare". With each careful touch of people with disabilities, we overlay designs and stories that make people smile, and connect the act of buying itself to a culture of support.
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T1021001054916

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About the brand

"Design × welfare". With each careful touch of people with disabilities, we overlay designs and stories that make people smile, and connect the act of buying itself to a culture of support.
1
With a hand-× design, the joy of buying becomes a "joy of support". A story that is easy on the sales floor is born. Small lots are also welcome.
2
Since it is planned and operated by a design office, it is properly branded. We will also provide promotional materials such as pop-up POP and item cards free of charge.
3
Stable production in cooperation with welfare facilities. Without difficulty, carefully, and with a gentle cycle that makes use of uneven flavors.

More about the Brand Owner

デザインこねこ

デザイン事務所

Design Koneko is a design office based in Odawara, Kanagawa Prefecture. While valuing branding, we create "community-based designs" through graphics, web, product design, etc. The "Fukushi no Okashi" series was born from a project to make sweets that make use of the hands of people with disabilities in collaboration with welfare facilities. I would like to use the power of design to cultivate the careful handiwork behind cuteness and the mechanism that becomes someone's "working power" by buying. From a small confectionery, we design a form of a friendly society.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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[Design × Employment Support Facility for Persons with Disabilities× Rescue Cat Activity Donation]
　
The cat rusk is a "Fukushi no Strange".
"Fukushi no Okashi" is a confectionery made by a design company together with a welfare facility.
　
We aim for a "circular economy" where the three people who make, sell, and receive and eat can be happy.
　
In addition, a portion of the profits are donated to "cat protection activities".
　
　
　
　

What are we doing?

　
　
【Fukushi no Okashi - Sweets that create a gentle cycle】
　
As a local design office, we are working in cooperation with welfare facilities with the aim of supporting the sale of "Fukushi no Okashi" to improve the income and motivation of people with disabilities. We ask for everything from food production to packaging and labeling processes.
　
People with disabilities carefully make bread and baked goods one by one, and we wrap their charm in design and story, and deliver it to the sales floor.
　
In addition, we work with creators living in the community to design pop products, product photos, commercial videos, and cover manufacturing sites necessary for sales promotion.
　
　
　
　
　
So that everyone involved, whether buyers or makers, can support each other and smile.
It is our wish to nurture such a small cycle of happiness through sweets.
　
We value that the paper material of the packaging design can feel the warmth of the hand. Not perfect, but straight and gentle. I want to convey the certainty of such a person's hand both in taste and design.
　
At the same time, we aim to create sustainable products that do not end with just being gentle, but also value "cuteness" that creates fans, and can secure sales through regular sales channels.
　
In the future, we plan to develop products that match the characteristics of the season and region, as well as series that make use of the individuality of each facility.
　
I want to convey the "kindness" that lies beyond "cuteness". With the cooperation of all dealers, we hope to spread it little by little.

Commitment to the product

[Commitment to products]
　
The first installment of Fukushi no Strange is the popular"Cat Rusk"。
The rusks baked in the bread workshop of a welfare facility were born in the form of design and cat companionship from planning, design, and sales channel development.
　
The most distinctive feature of cat rusks is that each one is finished by hand.
The thickness, browning, and shape of the dough have their own uniqueness little by little, and this is conveyed as the "taste of each hand".
　
[How to make a cat rusk]
First, let's start by making long bread like cat-shaped Kintaro candy.
　
　
The dough is slowly fermented at a low temperature, then placed in a mold and slowly baked until it is nicely browned.
Let the finished bread cool, then slice it thinly, sprinkle it with sugar, and put it in the oven again. This is the second grilling process where the aroma spreads softly.
　
　
　
　
Finally, check for cracks and chips one by one, bagging them and sealing them with all your heart.
　
　
　
　
Each cat rusk has an uneven pattern and shape. This is a handmade rusk that allows you to feel the flavor of bread.
　
In the future, we plan to develop products without difficulty while consulting with the work that can be done at the facility.
While valuing the balance between "cuteness," "taste," and "background story" for each product, we will establish a stable production system in cooperation with local facilities.
　
Not mass production,"To be able to continue carefully and without difficulty"is our quality standard.
　
Fukushi no Okashi is a confectionery that gently connects the hearts of those who eat it, those who make it, and those who deliver it.
We hope that we can deliver such a "gentle cycle" to everyone's sales floor and palm.

Who are supporting us?

[Supported by people like this]
　
Fukushi no Okashi is chosen not only for its cute appearance, but also for those who sympathize with the background that "buying it can support the work of people with disabilities."
　
　
　
　
The packaging can be used as a gift or for everyday use"Gentle design"。
The bag with the cat's shape can be seen through as it is, and the warm paper material gives it an easy-to-pick up presence on the sales floor.
　
The main buyers are women in their 30s and 50s, who carefully choose gifts and small souvenirs.
Many people have the desire to "support a friendly society through delicious food", and it is spreading to the younger generation of couples and families as a "cute and meaningful gift" that naturally arises as a reason for giving.
　
In wholesale, tourist spots, accommodation facilities, general stores, select shops, etc. are mainly used as "products that create conversations with customers".
In particular, we believe that we have a high affinity with stores that handle social and sustainable products.
It has a reputation at the hotel's shop as a "souvenir that conveys the kindness of the community" and at the general store as "even a small gift can convey feelings".
In addition, there is an increasing number of inquiries from companies that support this system as collaboration planning gifts for customers such as souvenirs and novelties.
　
　
The most common voice from buyers is
"The packaging is cute, and I just want to give it to someone."
"You can tell that each one is carefully made."
"It's good to be able to support people with disabilities and shelter cat activities."
Social contribution beyond cuteness naturally produces repeat customers.
　
Fukushi no Okashi aims to be a brand that doesn't just end with cuteness.
The giver, the receiver, and the maker can all be in the same circle of kindness.
As such a brand, we will continue to move slowly and carefully.
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