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LOGIC

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株式会社ロジック
From Uji, Kyoto, we are a cosmetics brand that delivers simple yet sophisticated beauty with 45 years of experience, caring for both skin and hair
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T6130001033261

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About the brand

From Uji, Kyoto, we are a cosmetics brand that delivers simple yet sophisticated beauty with 45 years of experience, caring for both skin and hair
1
Leveraging the proven skills and experience cultivated through professional salon specifications, we offer items that are easy to use for everyday wear, even for general users
2
From raw material selection to formulation design and package design, we manage everything in-house, prioritizing gentleness and safety for the skin above all else.
3
Eliminating unnecessary decorations and ingredients, carefully selecting only what truly needs and inspired by Kyoto's nature.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason we launched the brand was driven by our desire to pursue "what kind of cosmetics are truly needed." Our foundation lies in our 45 years of experience working with over 7,000 customers and helping them create their ideal cosmetics. Rather than being swayed by mass production or trends, we prioritize the smiles of users and the comfort of their daily lives, aiming to deliver products that truly care for the skin and hair. To achieve this, we decided to leverage the know-how cultivated through OEM and ODM to create products that embody "simple yet refined beauty" as our own brand.
　
A sensibility learned from Kyoto's four seasons and nature, and the reliable quality required in professional settings. Our goal is to combine these elements to achieve a minimalist design that blends into everyday life with a sense of realism that makes you want to keep using it. What we want to achieve through our brand is a 'refined comfort' created by stripping away unnecessary elements and leaving only the essence.
　
We have established a thorough support system so that even those new to the cosmetics business can start with peace of mind. We want our brand to enrich daily care and foster confidence and positivity in those who use it. With these feelings in our hearts, we will continue to support each individual's ideals.

What are we doing?

Our brand eliminates unnecessary decorations and ingredients, carefully selecting only what is truly necessary in its creation. Inspired by Kyoto's nature and the changing seasons, we pursue formulas that are gentle on the skin and hair while delivering a truly tangible experience. Leveraging the skills and experience cultivated through professional salon use, we offer items that are easy to use for everyday use by the general public.
　
In product development, we manage everything in-house, from raw material selection to formulation design and package design. In particular, the raw materials are carefully selected from trusted suppliers both domestically and internationally, prioritizing gentleness and safety for the skin. During the commercialization process, we repeatedly created samples and made continuous improvements until we were fully satisfied. Reflecting feedback from salons and general users, we do not compromise on comfort or actual effectiveness.
　
Our commitment goes beyond mere functionality and visual beauty, aiming to "improve the everyday lives of users." We continue to pay close attention to detail in our craftsmanship to provide a simple yet fulfilling experience with every handling.

Commitment to the product

Our brand's products feature simple, sophisticated designs and formulations that pursue comfort for users. Our flagship product, the "hitoha" series, is designed to blend gentleness and responsiveness with skin and hair, naturally blending into daily care. Here are three particularly popular products from among them.
　
hitoha - Lotion
Its lightweight texture blends smoothly into the skin and its moisturizing power keeps your skin hydrated for hours. Eliminates unnecessary fragrances and colorings, making it safe for those with sensitive skin. It's a reliable product not only for morning and evening skincare, but also for seasonal transitions and periods when dryness is a concern.
　
hitoha - Face &Body Refresh Mist
Just a single spray on your face or body delivers a refreshing and refreshing sensation. Useful in various situations such as when you're out, between work, or after sports. The minimalist bottle design is convenient to carry and makes it an item you'll want to keep in your bag.
　
COOL THUNDER Cooling Mist
Perfect for hot seasons or when you want to refresh yourself. The cool sensation instantly spreads, cooling sweaty skin. It is popular with both men and women and has received high praise even in salons.
　

Who are supporting us?

Our brand is supported by a wide range of customers. It is especially highly regarded by men and women in their late 20s to 40s who pursue a simple and sophisticated lifestyle, busy urban businesspeople, and salon users interested in beauty and health.
　
Actual buyers have commented that it combines gentleness with a sense of realism, a streamlined design that blends seamlessly with interiors, and that it's easy to carry and useful even when out and about. Additionally, it is being introduced as a professional-use product for salons, and is highly trusted by professionals in the field.
　
In terms of sales channels, it is available mainly through the official online shop and Rakuten shop, as well as specialty stores such as esthetic and hair salons, and it is highly supported by professionals on site. Going forward, we will continue to offer simple and high-quality care that fits into the daily lives of more people.
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