MiMiCa

ミミカ
Vendor
株式会社エージーリミテッド
A unique design of the "cat-shaped pass case" brand that turns the corners of the cards into cat ears when you store them. The design that is a hot topic on social media is recommended for gift and general merchandise sections.
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T7010401077910

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About the brand

A unique design of the "cat-shaped pass case" brand that turns the corners of the cards into cat ears when you store them. The design that is a hot topic on social media is recommended for gift and general merchandise sections.
1
When you put in a card, the corner of the card quickly turns into a cat's ear. It is a simple yet playful gimmick that will make you smile every time you use it.
2
It is perfect as a gift for cat lovers, as well as seasonal gifts such as birthdays and Mother's Day. It is a topical item that is easy to choose as a gift.
3
It is compact and easy to display, and can be deployed in different colors and patterns. It is easy to spread on social media, so you can expect to attract attention on the sales floor and purchase multiple items.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We launched "MiMiCa" because we wanted to bring a little playfulness and healing to our daily lives. The gestures and appearance of cats have the magical power to make people smile. We wanted to incorporate that charm into daily necessities and fashion accessories, and make it an item that soothes the hearts of those who use it.
 
The brand name "MiMiCa" is inspired by IC cards used in everyday life. Many transportation IC cards, such as Suica, ICOCA, and TOICA, have the sound of "-ca". The name "MiMiCa (Mimi + ca)" was born by multiplying "Mimi", which means cat's ears. It perfectly matches the design with a mechanism that reveals the ears when the card is inserted, embodying the brand's concept itself.
 
Through MiMiCa, we hope to deliver small happiness that will make not only cat lovers but also those who pick it up smile. By turning ordinary everyday tools into something a little special, we want to help you make every day fun. That's what MiMiCa thinks.

What are we doing?

MiMiCa's product creation values "being unique but practical". The cat-shaped pass case is not only cute, but also has the functionality to store IC cards and commuter passes. In terms of design, the shape was modified many times so that the corners of the cards naturally became ears when inserted, and balance was pursued. During the prototype stage, we had a hard time adjusting the thickness, but we arrived at the optimal specification that could withstand mass production without compromising the attractiveness of the design.
 
The brand's worldview is "a sense of security and fun like being with a cat". By incorporating it into everyday belongings, cat lovers can express their individuality and at the same time create products that meet the demand for gifts.

Commitment to the product

MiMiCa is a brand that specializes in cat-shaped pass cases. When the card is stored, the corners of the card become ears, and the unique design makes it look like it has transformed into a cat, bringing a little smile to your daily life.
 
The material is MDF, making it lightweight and durable. The surface is inkjet printed, which expresses the design of four types of cats: black cat, gin, mike, and hachiware. For the eyes, eye parts for stuffed animals are used. Even if you use it every day, you can enjoy it for a long time.
 
In addition, a reel is included that allows you to pass through the ticket gate smoothly even if you leave it in your bag. It is also characterized by the fact that you can use it as if you were walking with a cat. The metal fittings on the reel are decorated with a single point, adding a subtle touch of playfulness and branding.
It is easy to use in all kinds of everyday situations, such as commuting to work, school, and travel, and is designed to be appreciated as a gift. Many customers collect them in different colors and patterns, making it a one-of-a-kind product that symbolizes MiMiCa's playfulness and commitment.

Who are supporting us?

MiMiCa is supported by a wide range of people, but it is especially popular among cat-loving women in their 20s and 40s. It is praised for its unique design, which reveals the ears when the card is inserted, and its practicality for everyday use. It has become a hot topic on social media, and has been watched 2.2 million times on Instagram Reels, attracting the attention of many people.
 
Until now, MiMiCa was only available in official shops, but this time it has started wholesale sales for the first time. Because it is handmade and carefully made, the production volume is small, and it is attracting attention as a limited-edition product. It is easy to handle at general stores, select shops, character goods corners, etc., and is in high demand for gifts.
 
Buyers have commented that "every time I use it on my way to work" and "I was happy when I gave it as a gift," many customers have multiple items in different colors and patterns. As a product that combines topicality, rarity, and playfulness, it is a brand that attracts a lot of attention in stores.
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Pay for purchases by invoice. Payment via credit card is also accepted.
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MiMiCa
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