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A B R A C A D A B R A

A B R A C A D A B R A

アブラカダブラ
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ABRACADABRA
Abracadabra was born in Bangkok. We sell diffusers and incense that use herbs and spices luxuriously.
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About the brand

Abracadabra was born in Bangkok. We sell diffusers and incense that use herbs and spices luxuriously.
1
Abracadabra is a spell word that has been used all over the world since ancient times as a magic with healing powers when it is engraved on an amulet. Abracadabra is a store with a concept of magic.
2
Luxuriously uses Thai herbs and spices to create an elegant and sophisticated scent like perfume.
3
Incense holders and diffusers are in high demand as objects, and are suitable for gift proposals at interior stores and general stores, as well as for creating sales floors that emphasize the world view.

More about the Brand Owner

藤澤　亜美

AMI FUJISAWA

ABRACADABRA is a shop that was launched in 2012 on the street corner of Bangkok/Thailand. It started with a rented house in a mysterious place that you couldn't reach even if you read a map. It was a small shop that started as a one-seat nail salon, but many customers came to the café and sold its own products. Abracadabra in Bangkok closed in 2020, but "Abracadabra" continues to operate as an online shop.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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It started with a nail salon with only one seat in a mysterious house on a street corner in Bangkok that is hard to reach even if you look at a map.
　
The brand name "Abracadabra" is a word that has been used as a talisman and healing spell around the world since ancient times.
　
We want to convey the "power to make wishes" contained in this word into the form of fragrance to the present day.
　
We have been using Bangkok herbs and spices luxuriously to create a one-of-a-kind scent.
　
　

What are we doing?

In order to realize the brand's worldview, the first thing we value is "storytelling" and "one-of-a-kind experience".
　
Not only the scent, but also the packaging, product names, and stories, everything is sprinkled with the essence of magic and spells.
　
For example, stone diffusers use natural stones collected from all over the world to create a fragrance tailored to each stone.
　
Taking advantage of the origin and individuality of the stone, each item has a different expression.
　
In addition, each object is carefully handmade one by one.
　
　
　

Commitment to the product

All of Abracadabra's products are made with attention to detail so that you can feel the "magic of fragrance". Here are three of our most popular flagship products.
　
　
First of all, the "StarDust" series of stone diffusers.
　
It comes with a set of natural stones and scented oils, and you can enjoy different scents for each stone, such as the "Water Lily Scent" of Blue Calcite &Crystal and the "Exotic Dream Scent" of Amethyst.
　
Just by placing it in your room, it looks great as an interior decoration and spreads the fragrance softly. It is also very popular as a gift and has been featured in magazines such as the "Gift Bible".
　
　
The next recommended is the "-TONAERU- Incense and Incense Holder Set".
　
The set includes scents that give you a sense of nature, such as "Citrus Tree" and "Bamboo Dew", as well as unique incense holders.
　
It is also perfect for relaxation time, yoga, and meditation. The incense holder is designed like an art piece and can be displayed even when not in use.
　
　
And the "Fragrance Oil" series.
　
It boasts a wide variety of options to choose from, such as the citrus "Mandarin", the flowery "Love Venus", and the hotel-like "Heavenly Bath Room", to suit your mood and occasion.
　
We have received many comments from customers such as "perfect for a change of pace" and "I was delighted with the gifts".

Who are supporting us?

Abracadabra is especially used by women in their late 20s and 40s, who are particular about fragrance and interior, and who are looking for healing and relaxation.
We mainly handle interior shops, lifestyle shops, and apparel shops.
　
In addition, gifts are in high demand and are often chosen as gifts, such as birthdays, moving celebrations, or small thanks.
　
As for the voices of buyers, we have received many happy comments, such as "The scent is really soothing", "I was fascinated by the beauty of the stone", "I was very happy when I made it as a gift", and "The atmosphere of the room has changed".
　
　
　
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