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Nodito Tulip Ever After

Nodito Tulip Ever After

ノディト・チューリップ・エバーアフター
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株式会社いろはサービス
The scent is close to fresh flowers and the functional beauty of the box becoming a vase as it is. "Nodito", which is also attracting attention at exhibitions in Paris and New York, is a new kind of art flower that meets the demand for gifts with high design and storytelling.
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About the brand

The scent is close to fresh flowers and the functional beauty of the box becoming a vase as it is. "Nodito", which is also attracting attention at exhibitions in Paris and New York, is a new kind of art flower that meets the demand for gifts with high design and storytelling.
1
The biggest feature is the scent close to fresh flowers and the lifelike texture. As a high-value-added interior that colors the space not only visually but also with the sense of smell, it is possible to differentiate itself from existing artificial flowers.
2
An innovative design in which the cylindrical package becomes a vase as it is. It is lightweight at 300g and can be displayed immediately after purchase, making it ideal for gift demand. It does not crack even if dropped, and it is easy to clean the installation area.
3
With the motto of "better time", the high design was evaluated at the Paris and New York exhibitions. It is not just a decoration, but a brand that can tell a story for each color of the paper tube and create a worldview on the sales floor.

More about the Brand Owner

加藤　大幸

Hiroyuki Kato

Since my parents ran a liquor store and had few days off and no opportunities for family trips, I started learning English when I was in junior high school, wanting to see the world with my own eyes. I majored in business administration at Nanzan University and experienced an exchange program at the University of Wisconsin-Madison (USA). After graduating, I worked for several foreign companies in Tokyo, where I was exposed to various values and products from around the world. "I want people to be interested in the culture and beauty of the country through our products" - that's what I think. The international sense cultivated during his time as a salaryman and the perspective of store management honed through 10 years of liquor store management. With that ambition in mind, I came across Nodito tulips at Maison & Objet in Paris. We are convinced that this simple yet dignified item is only for sensitive people to pick it up, so we have obtained exclusive sales rights in Japan. We would appreciate it if you could introduce it to your store.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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[About myself]
My parents ran a liquor store, so I had almost no experience with family travel, and I had a strong desire to work around the world since I was a student. After graduating, he worked for a foreign company in Tokyo, mainly for consumer goods, but returned to his parents' house in 2007 to take over the liquor store due to family circumstances. I closed my retail store when my parents' house was rebuilt, and with the desire to make the import and sales business I had wanted to do until now, I looked for a business partner at Maison &Objet in Paris.
　
Nodito's booth had a strong impact both in terms of its department store window-like booth and its good smell.
　
About Nordito
A Korean couple living in California, USA, will be the brand owner. My husband owns a plastic products factory in South Korea, which manufactures desk mats and other office supplies.
　
[President Ahn's thoughts]
If you are healthy and happy, your work performance will also improve. Nodito creates a more comfortable working environment. It doesn't have to be a big one. Small things can be like displaying fresh flowers on your desk, making you feel positive or brightening your day.
　
With the concept of "better office, better time", it was born to add small colors and questions to everyday life.
　
[Crowdfunding Makuake implementation]
For five weeks from the end of July to the beginning of September 2025, we conducted a support purchase project on the crowdfunding site Makuake, and 32 people agreed.
https://www.makuake.com/project/iroha_002/
　
Since Nodito is a brand that does not actively sell, Makuake has set a hurdle of 2 points and 1 SET. We received "likes" from 181 people, so we predict that the result would have been better if it could be purchased from one.
　
　
　
　

What are we doing?

Nodito tulips are art flowers with a fine texture and a scent close to fresh flowers. However, its essence lies in the fact that it is not just an artificial flower, but an "object that tells a story". The brand aims to be a presence that not only adds color but also inspires contemplation to the space, with the motto of "Better Office, Better Time".
　
The development is three stories. "Ever After" symbolizes hope for the future, "AD2084" expresses memories from a future that has lost its fragrance, and "Magritte Edition" raises the philosophical question "This is not a tulip". The meaning changes depending on the owner's sensibility, creating a worldview on the sales floor.
　
The paper packaging can be used as a vase as it is, making it easy to propose gifts. It does not wither, does not attract insects, and is also practical in decorating the space with its scent. It is a brand that integrates design, philosophy, and function to bring new value propositions to sensitive sales floors.
　
　
　
　

Commitment to the product

Main product: Pink edition "Tulip Ever After"
The pink edition, which can be said to be the origin of the brand, is the most focused. The buds that are about to bloom are reproduced with real touch, and the moment you pick them up, you will be surprised by the texture that makes you mistake them for fresh flowers. It was also highly acclaimed by Maison &Objet in Paris, and is a symbol of the brand.
　
Dual experience of texture and aroma
Although it is an artificial flower, a scent bag (sachet) is included, creating a "space with real flowers" both visually and olfactory. The scent is not too assertive, and the design is discreet enough to be noticed in a moment, and it naturally blends into offices, studyes, hotel lobbies, beauty salons, and other places where you want to create a high-quality space.
　
Expansion of usage scenarios
Due to its characteristics that do not wither, insects do not attach, and do not require water changes, it can be continued to be displayed for a long time without any hassle in maintenance. The fact that it can be used in places where hygiene is important, such as hospitals and clinics, is a strength that other art flowers do not have. In addition, the bottom of the package is designed to become a vase as it is, so it can be displayed immediately after opening without wrapping.
Lightweight at 300g, it can instantly meet the demand for gifts. The diameter is 8.5 cm and the height is 34 cm, which is the same size as a wine bottle, and a wine paper bag can be used as a gift.
　
Appeal points at the time of sale
In addition to the beauty of the interior, each color of the tube has a different story and worldview, so the purchasing experience of "which story to choose" appeals to the customer's sensibilities. As a product that gives a sense of value beyond the unit price, it is ideal for proposing to a sensitive customer base.
　
　
　
　
　

Who are supporting us?

It has gained strong support not only from those who want a "cute interior", but also from "those who invest in their environment and seek meaning in each and every belonging".
　
1. Creative workers in their 20s and 40s
Those who sympathize with the brand concept of "better office, better time". It is chosen by men and women who seek "visual comfort" and "intellectual stimulation" at their remote work desks or in a corner of the workplace.
　
2. Sensitive people looking for "gifts that won't fail"
Because the packaging becomes a vase as it is, does not require maintenance, and can tell a "story (concept)", it is very highly regarded for gift demand for birthdays, store opening celebrations, promotion celebrations, etc.
　
3. People who are familiar with art and philosophy
The Magritte Edition and others resonate with the educated who visit museums. It is supported by those who view simple interiors as "objects that express their values".
　
Stores that match Nodito's worldview and product specifications
　
A. Lifestyle Concept Shop
A shop that not only follows trends, but also values the story behind it. By arranging stationery, gadgets, and fragrances on the same shelf, you can make proposals to improve your quality of life.
　
B. Museum Shops and Art Galleries
Because of its conceptual design and background such as "Magritte", it has a very high affinity with art-related facilities.
　
C. High-end bookstores (book cafes)
Proposal as "flowers to look at while reading a book". The packaging design that tickles intellectual curiosity will be familiar with displays in sensitive bookstores.
　
D. Sales of equipment and products for clinics, hotels, and workspaces
A space that requires "moisture" while considering hygiene. Even in environments where fresh flowers cannot be placed, the realistic texture and scent enhance the hospitality of the space.
　
　
　
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