TrendingNew
HAPPY CAKE JEWELS

HAPPY CAKE JEWELS

ハッピーケイクジュエルズ
Vendor
HAPPY CAKE JEWELS
Even without putting in effort, you can't cut corners. You can think, 'You're dressed properly, but you're not trying too hard,' For me, the accessory that feels the most comfortable distance.
Shipping fees

Calculated separately

Invoice registration number

T3810938866160

Search by related categories

About the brand

Even without putting in effort, you can't cut corners. You can think, 'You're dressed properly, but you're not trying too hard,' For me, the accessory that feels the most comfortable distance.
1
Jewelry that's perfect for adult daily life—not too hard or cutting corners. We have experience providing costumes for TV dramas, and our products are characterized by the quiet elegance and high-quality finishes unique to handcraft.
2
An accessory designed for women in their 30s and 40s to achieve a refined elegance without overdoing it. The exquisite nuanced form and smooth skin adherence of the designer, who studied design in New York, are highly praised.

More about the Brand Owner

Keiko Maekawa

Keiko Maekawa

He is from Osaka Prefecture. Since 2001, he has been studying abroad in New York, Studied Electronic Design and Multimedia at The City College of New York, In 2006, he earned a B.F.A. (Bachelor of Fine Arts) with a Summa Cum Laude (top rank). While still in school, he was also selected as a KAYE Scholar, Selected in the logo design competition of the same program The logo is still in use today. My experience in NY, where I was exposed to diverse values, It nurtures a sensitivity to "beauty that isn't too perfect" and "small moments of excitement in everyday life," It has a profound influence on today's manufacturing.
Read More

Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

Auto-translated
The reason HAPPY CAKE JEWELS was born was the hope that people would feel the small happiness that happens to be felt in everyday life more vividly by wearing it. Designer Keiko Maekawa, through her study abroad experience in New York, encountered diverse values and the "beauty that isn't too perfect," and came to understand the importance of the small moments of excitement hidden in everyday life. After returning to Japan, while working on web development in Nagoya, he studied jewelry making and launched his own brand in 2009.
　
At the core of the brand lies the exquisite beauty of distance—'no need to put in effort, but never cut corners.' We pursue designs that suit us as adults—not too sweet, yet undeniably cute. Through jewelry, we want to deliver the moment when your cheeks soften and your heart brightens, just like when you take a bite of your favorite cake. This wish is embedded in every HAPPY CAKE JEWELS creation.
　
"No matter how fashionable it is, you are the star." Jewelry is just a supporting role in the outfit, but when you look in the mirror, you can come to love yourself more—that's the kind of thing I want to be. We value comfort you'll want to wear every day, along with a refined shine that fits into everyday life. Through our brand, we want to realize a society where everyone can shine in their own way. HAPPY CAKE JEWELS will continue to create jewelry that brings subtle happiness and confidence while accompanying everyday life.

What are we doing?

HAPPY CAKE JEWELS creates jewelry with the theme of "small happinesses in everyday life," featuring sophisticated designs and reliable craftsmanship. To embody the brand's worldview, the designer personally handles everything from material selection to design and production, meticulously crafting down to the smallest detail.
　
Through multiple collections, she expresses unfinished beauty through slightly distorted lines and wavering emotions as motifs. It delicately expresses the subtle emotions of love that is not straightforward and the wavering heart, featuring designs that reflect the wearer's personality and current mood. This concept is a fusion of the sensitivity to diversity cultivated in New York and Japan's traditional aesthetic sensibility.
　
In product creation, we select materials that consider metal allergies and pursue comfortable wear even after long periods of wear. Parts for the ear cuffs and earrings use silicone and lightweight materials, balancing design and practicality. They also put care into packaging and wrapping, providing a high-quality experience that would also be chosen as a gift.
　
Promoting the appeal of HAPPY CAKE JEWELS through various channels, including Look Books that convey the brand's worldview, online sales both domestically and internationally, costume leasing, and hosting POP UP STORES. Despite its price range that fits everyday life, we continue to offer luxurious jewelry that brightens special moments.

Commitment to the product

HAPPY CAKE JEWELS products blend seamlessly into everyday life while enhancing the wearer's individuality. Its lightweight comfort and elegant design that fits any occasion have earned high praise from many customers who say they want to wear it every day.
　
The "Tube Flower Ring" is a masterpiece that expresses the silhouette of flowers in soft metal. It has a presence like a single flower blooming on your fingertips, yet gives a simple and sophisticated impression. It combines cuteness that suits mature women in their 30s and older, and durability for everyday use, making it a popular gift.
　
Also, the "Branch Ear Cuff" features organic lines reminiscent of branches that beautifully decorate your ears. Available in silver and gold variations, its versatility makes it easy to match with any outfit. The comfortable fit without the pain or discomfort typical of ear cuffs has led to many repeat customers.
　
These products are often chosen as gifts, and the careful packaging and handwritten message cards are also major attractions of the brand. Customers have commented that "it's more beautiful than the photos," "suits any occasion," and "even friends compliment it," highly praising the high-quality experience unique to HAPPY CAKE JEWELS.

Who are supporting us?

HAPPY CAKE JEWELS is supported by many customers both in Japan and abroad, mainly among women of various age groups. It is especially loved by mature women in their late 20s to 40s who want to enjoy their own style of fashion, targeting those who want to add glamour to simple outfits or those seeking subtle happiness in everyday life.
　
Our actual customer base includes an increase in orders not only from all over Japan through our online store, but also from overseas destinations such as Taiwan, Hong Kong, and Europe and America. Through POP UP STORE and costume leasing, it has received high praise from the fashion industry, stylists, and media professionals. In the past, it has been worn in TV dramas and magazines, making it a highly sought-after brand among discerning customers.
　
Many buyers have commented that it is something you want to wear every day, perfect as a gift, and matches any outfit, indicating abundant demand from repeat customers and gifts. At wholesale select shops and department stores, high-quality wrapping and attentive customer service are highly regarded, making them the preferred choice for customers seeking a special experience. HAPPY CAKE JEWELS will continue to embrace diverse lifestyles and bring small moments of happiness and confidence to women around the world.
Register now and buy products from HAPPY CAKE JEWELS with just one click
goooods is a B2B marketplace where you can buy products easily and risk-free.
Get unique, high-quality items at commission-free wholesale prices.
Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
Find high-quality, unique brands
Discover the ideal product for your store from an expanding selection of brands every day.
Supported by rich content and AI recommendations
Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.
Ready-to-use 5,000 Yen Coupon Giveaway!

　

Search by Category
top
Fashion
Accessories
HAPPY CAKE JEWELS
With free user registration, you can check the wholesale prices and transaction conditions for all products!
Do you face these challenges in your daily procurement tasks?
I can't seem to find any good products...
高品質でユニークなブランドがたくさんみつかる
You will find many high-quality and unique brands.
Find the perfect products for your store from the rapidly growing list of brands every day.
Procurement tasks take up a lot of time...
契約、発注、支払いなど仕入れプロセスが効率化
Streamline the procurement process for contracts, orders, and payments.
Streamline all your procurement tasks in one place, allowing you to spend more time on customer service and sales activities.
Easily find unique products and place orders with ease.
No more procurement headaches.
Steps

Purchasing is easy in 4 steps

FAQs

Frequently Asked Questions

Register for free to check wholesale prices and
trading conditions for all products.
Ready-to-use 5,000 Yen Coupon Giveaway!