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MARUKU

MARUKU

マルク
Vendor
株式会社MARUKU Company
Let's get out of the atmosphere of "drinking alcohol is the norm". Aiming for a society where "not drinking" is a natural option.
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T6011601024967

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About the brand

Let's get out of the atmosphere of "drinking alcohol is the norm". Aiming for a society where "not drinking" is a natural option.
1
Against the backdrop of rising health consciousness and the values of Saw Vercurious, which are spreading mainly in Europe and the United States, we propose a new lifestyle that is not bound by drinking.
2
In 2020, we started an e-commerce company specializing in non-alcoholic beverages selected from Japan and abroad. The following year, he opened a directly managed restaurant "Low Alcoholic Cafe MARUKU".
3
PB "MARUKU AF" was jointly developed with Otaru Beer and Senhan Brewery. Both lagers and stouts are made from malt, hops, and water. Abv 0.00% was achieved with no miscellaneous flavors.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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MARUKU was born because we wanted to propose an alternative (= another, new) lifestyle that is not bound by drinking in a society where "drinking alcohol is the norm". I sympathized with the recent increase in health consciousness and the concept of "sawberculous" that is spreading in Europe and the United States, and wanted to aim for a society where "not drinking alcohol" is accepted as a natural option. As the demand for non-alcoholic beverages in Japan continues to increase year by year, we have launched an e-commerce site specializing in "non-alcoholic beverages", which was unlikely until now.
　
MARUKU's goal is not only to sell non-alcoholic beverages, but also to realize a society where non-drinkers and drinkers can coexist naturally. While acknowledging the deliciousness and fun of alcohol, I would like to propose "another adult taste" that is not bound by drunkenness or drinking habits. We would like to spread the appeal of non-alcoholic beverages that can be enjoyed proudly during the day and the benefits of spending time in a sour room, and spread a lifestyle where everyone can spend a comfortable time at their own pace.

What are we doing?

MARUKU proposes an alternative lifestyle that is not bound by drinking, focusing on the sale of carefully selected non-alcoholic beverages from Japan and abroad. The e-commerce site offers a variety of non-alcoholic beverages such as beer and wine flavors, and introduces products that are particular about taste and quality. In addition, we are focusing on disseminating information, such as columns and dialogues on non-alcoholic culture and saubercurious.
　
What we value is the creation of a society where "not drinking" is accepted as a natural option without being regarded as special. Therefore, as a place where everyone can enjoy themselves, regardless of whether they have a drinking habit or not, we have also opened a directly managed restaurant "Low Alcoholic Cafe MARUKU". Here, we offer a new experience of enjoying non-alcoholic beverages as a "type of alcohol", and we also offer a full range of foods that are gentle on the body that make the most of the taste of the ingredients themselves.
　
In product manufacturing, through a partnership with Otaru Beer and Senhan Brewery, we have realized non-alcoholic beer with an authentic taste without any off-flavors using raw materials (malt, hops, and water only) based on Germany's "Beer Purity Order". Although it is alcohol-free, it pursues the original deliciousness of beer. In addition, we are particular about raw materials and production backgrounds, including imported products, and value sustainability and health considerations.
　
From the perspective of the SDGs, we would like to contribute to solving various social issues by proposing lifestyles that do not rely on alcohol consumption and providing beverages that everyone can enjoy with peace of mind. We will continue to explore new possibilities for non-alcoholic beverages and continue our activities with the aim of creating a society where more diverse values can coexist.

Commitment to the product

MARUKU's main products are characterized by authentic flavors that do not make you feel that they are "non-alcoholic" and their commitment to natural ingredients. First of all, I would like to introduce the private brand "MARUKU AF" series. This series, developed in collaboration with Otaru Beer and Senhan Brewery, is available in two types: lager type and stout type. Both are based on the German "Beer Purity Order" and use only malt, hops, and water. It has no unpleasant taste, and you can feel the original richness and aroma of beer.
　
The lager has a light mouthfeel and a hint of sweetness, while the stout has a deep body and creamy foam, both of which are completely alcohol-free at 0.00%. It is also perfect for lunch during the day, outdoors, or as an accompaniment to a drive.
　

Who are supporting us?

MARUKU has gained support from a wide range of people who value lifestyle diversification. In particular, the main target audience is those who value Saubercurious = "actively choose not to drink", those who are pregnant or breastfeeding, those who want to refrain from alcohol for health reasons, and those who want to have fun with such family and friends.
　
The actual customer base is mainly women in their late 20s and 40s, but also expands to men and seniors. In addition, the directly managed restaurant "Low Alcoholic Cafe MARUKU" is also used by nearby residents, peers, vegans and organic-oriented people, whether they drink alcohol or not. The warm atmosphere of the café and bar, as well as the creation of a space where not only those who don't drink/can't drink, but also drinkers can spend their time without hesitation, have created many repeat customers.
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