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It is an outdoor brand that expresses the rich colors created by the great nature of the Seto Inland Sea. We will deliver a luxurious time that calms the viewer's heart like the beauty of the color of the sky layered on top of each other.

〜1,000

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THE MAGIC HOUR

マジックアワー

Vendor

西染工(株)

〜1,000

Followers

Eco-friendly

Locally Made

Small Batch

All products

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About the brand

We promise that all of our Magic Hour products are environmentally friendly.

Products manufactured under an integrated production system are sustainable products and products that strive to reduce the energy rate during manufacturing compared to normal processing.

Even during manufacturing, skilled dyers and sewing craftsmen manufacture products with the utmost suppression of scrap materials and energy loss.

More about the Brand Owner

愛媛百貨

EHIME HYAKKA

The amazing thing of Ehime's gem It is also a production area for manufacturing backed by excellent technology, and we will introduce a variety of specialty products that have inherited tradition but have been infused with new sensibilities. Ehime, with its beautiful name derived from the myth of the birth of the nation in the Kojiki, is a treasure trove of traditional specialties nurtured by rich nature and culture. In addition to these products, we have a variety of attractive products, such as gems that have inherited tradition but have been infused with new sensibilities.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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THE MAGIC HOUR began in 2022 as an outdoor brand of Nishi Dyeing, a dyeing company located in Imabari City, Ehime Prefecture.

Magic Hour is the rich colors created by the nature of the islands, sea, and sky floating in the Seto Inland Sea at dusk.

The color of the sky, which changes from moment to moment, represents a beautiful time that is layered on top of each other.

We will express this rich color and deliver a luxurious time that will calm the viewer's heart.

Nishi Dyeing is a dyeing and processing company founded in 1954 in Imabari City, Ehime Prefecture. With the motto of "try to dye anything that can be dyed", we are actively working on dyes that are difficult to handle and materials that are difficult to dye, and have received high praise. Imabari City is known as the city of towels. Our role is to add color and expression to the towels and create the joy of choosing them and the joy of using them.

We have the concept of making things that can only be made by dyeing shops, and we also make our own products.

What are we doing?

All of our employees are working on the global environment with the idea of "aiming to be an environmentally friendly company" and have obtained certification for organic products. We look at the future of people and the earth and create a rich lifestyle and culture through dyeing.

Coloring by dyers

The dyeing of cotton, which is a natural fiber, is also affected by the temperature and humidity at the time of dyeing. Taking advantage of the technology we have cultivated to date, we process safe and secure products that can provide the joy of enjoying and choosing colors by carefully dyeing by assessing the situation at the time of dyeing. In addition, depending on the dye used, it has the fastness of a reactive dye, but it will bite every time it is washed, and while it has a wide variety of colors, you can enjoy the change over time, and we will help you grow the item.

The skills of the seamstress

Sewing craftsmen sew Magic Hour products with the technology of sewing not only apparel but also various things such as Imabari towels, which are the production area. Depending on the product, there are various types of products that require a gentle touch, and sometimes durability in hard outdoor conditions. We manufacture products with technology that can meet these various demands.

Commitment to the product

We promise that all of THE MAGIC HOUR's products are environmentally friendly.

Products manufactured under an integrated production system are sustainable products and products that strive to reduce the energy rate during manufacturing compared to normal processing.

Even during manufacturing, skilled dyers and sewing craftsmen manufacture products with the utmost suppression of scrap materials and energy loss.

『Pt wet towel』

100% Cotton

Size: approx 25cm x 30cm

It is a wet towel with antibacterial and deodorant function.

It can be used repeatedly in a clean state by simply rinsing it with water.

『Cotton Blanket』

100% Cotton

Size: approx 100cm x 157cm

It is a soft texture fabric that uses the weaving technology of Imabari towels to suppress stiffness.

You can choose from two types: blanket type and poncho type.

The colored yarn used in the product omits the refining process that is normally performed, and the amount of heat and water is reduced by about 40%.

『Chair Cover』

100% Cotton

Size: approx 52cm x 90cm

It is a chair cover that is used over the Kermit chair.

You can keep the seat surface clean, which cannot be easily washed.

Since the fabric is supple, it can be used for chairs with a width of 50 ~ 55 cm.

Who are supporting us?

Starting with outdoor specialty shops, we have been featured in many media such as TV, radio, and newspapers.

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There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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