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KINS

KINS

キンズ
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株式会社KINS
"KINS" is a brand that combines the blessings of nature and cutting-edge research to fundamentally prepare the skin and body from the ground up. We propose health and beauty from inside and outside and support a healthy life.
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About the brand

"KINS" is a brand that combines the blessings of nature and cutting-edge research to fundamentally prepare the skin and body from the ground up. We propose health and beauty from inside and outside and support a healthy life.
1
Combining natural ingredients and fermentation technology, we propose comprehensive care that supports the balance of various bacteria and regulates the skin and intestines.
2
With formulas that are environmentally and skin-friendly, such as surfactant-free and synthetic fragrance-free, we develop skin care items that carefully nurture beautiful skin bacteria.
3
There are also plenty of approaches from the inside, such as fermented drinks and supplements. Through sustainable "bacterial care" habits, we support a richer lifestyle.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We at KINS believe that "the body lives with bacteria." Based on the philosophy, our mission is to deliver the surprise and excitement of bacteria one after another.
On Earth, there is a complex and perfect ecosystem made up of different lives and environments. Water, air, soil, plants and animals, and even fungi. By existing these things, they become a single life form called the Earth.
Similarly, there is an ecosystem of bacteria in the life form called "I". The approximately 38 trillion resident bacteria that are said to exist in humans have created and prepared the ingredients necessary for beauty and health since we were born.
KINS' goal is to live with bacteria. It is a way of life that coexists well with the resident bacteria that exist in humans and has a positive impact on each other. The world of fungi is complex, and there is no simple structure of good bacteria vs. bad bacteria.
I would like to propose a new way of facing coexistence with bacteria that have existed since ancient times with science, finding new truths, and improving each other. Through a good coexistence with bacteria, we will become a more beautiful and rich "me".
　
KINS is developing multiple businesses related to bacteria, including customer-facing products centered on cosmetics and supplements, management of hospitals and clinics in Japan and overseas, and applied research in its own laboratories. That's why we have a system in place to generously and speedily provide new discoveries about bacteria that can be found to improve the lives of our customers.

What are we doing?

KINS' ideal skin is healthy skin based on a diverse bacterial balance. It is skin that lives with nature and is full of moisturizing vitality on its own.
Keeping the pH of the skin slightly acidic. Avoid strong surfactants and do not wash too much of important bacteria and moisture. Wisely incorporate beauty ingredients that regulate the condition of bacteria. By keeping these in mind, the bacterial balance is balanced and the skin can remain in its original healthy state.
There are hundreds of species of bacteria that live on the skin. KINS believes that if bacteria and us can coexist so well, we can have this countless power on our side.
The skin care mechanism of our "Bacterial Care Concept" focuses on the resident bacteria that exist in the epidermis, especially "beautiful skin bacteria" that work well for the skin. Staphylococcus epidermidis decomposes sebum and sweat as food to produce glycerin and fatty acids, which moisturize the skin.
　
KINS' products are based on surfactant-free, paraben-free, ethanol-free, synthetic fragrance-free, and colorant-free. We are particular about the selection of ingredients that are gentle on the skin and value beautiful skin bacteria.
In addition, focusing on beauty from the inside, we have also developed supplements and foods that improve the intestinal environment. We propose "bacterial care from both the inside and outside".
Through "bacterial care", a lifestyle that lives with bacteria to maintain health and beauty, we will deliver discoveries that lead to a richer life.

Commitment to the product

【CLEANSING OIL】
"CLEANSING OIL" is a cleansing oil that protects the skin's moisture with the power of fermentation. The formula is based on plant oils such as macadamia seed oil and rice nuka oil, and contains KINS' characteristic lactobacillus/soy milk fermentation liquid. While thoroughly removing makeup and dirt, it protects the moisture needed by the skin and leads to moist and soft skin after washing. The key point is to use "water-adding emulsification", which allows you to effectively cleanse while reducing the burden on your skin.
　
　
【BOOSTER Ⅱ】
KINS' representative product, "BOOSTER II," is a precursor serum that has the power of fermentation of human-derived bacteria that can change the fate of the skin with one bottle. It was developed as a "booster" to be applied first after washing the face and plays an important role in caring for the stratum corneum. It is rich in lactic acid bacteria-producing substances and bacteria-derived ingredients, and moisturizes the stratum corneum, which is the home of bacteria, and leads to a well-textured skin impression. We offer a refreshing type ORIGINAL and a moisturizing type MOIST, so you can choose according to your skin type.
　
　
【BIO DRINK】
"BIO DRINK" is a bacterial care drink that focuses on the bacterial balance of the intestinal flora and can be realized in a way that is familiar to everyday life. The intestinal environment and skin health are closely related, and this product is unique to KINS, which also emphasizes care from the inside. It can be enjoyed on its own, poured over yogurt, mixed with salad dressings, and other arrangements. It can also be used for "time-limited fasting" to support healthy lifestyle habits in a stomach-friendly way.
　
　

Who are supporting us?

KINS' products are favored by those who value skin health and beauty from within. In particular, it has received high praise from women in their 30s and 40s, who are naturally oriented and pursue genuine beauty.
Many people have said that they have experienced the effects of continued use, such as "Since I started using BOOSTER, my skin texture has improved and my makeup application has improved," "I like that the CLEANSING series is gentle on my skin and moisturizes after washing," and "My skin condition has stabilized by continuing to take supplements."
In addition, it is being sold in highly sensitive stores, attracting the attention of people who are highly interested in beauty. It has been featured in beauty magazines and other magazines, and in 2024, it won 5th place in Midea's "Best Cosmetics Skin Care Booster Category" in the second half of the year, attracting attention from many people.
KINS continues to be chosen by people who sympathize with the new concept of beauty and health care and value both internal and external approaches.
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