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TONE

TONE

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有限会社オート商会
"Bringing Japan Heritage Closer to You." Japan, which is world-famous as a construction material, are most familiar with "Otani stone". Otani stones that were discarded in the Great East Japan Earthquake are upcycled and revived into wonderful miscellaneous goods.
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About the brand

"Bringing Japan Heritage Closer to You." Japan, which is world-famous as a construction material, are most familiar with "Otani stone". Otani stones that were discarded in the Great East Japan Earthquake are upcycled and revived into wonderful miscellaneous goods.
1
Otani stone has been shown to have the effect of adsorbing odors. Aroma stones that take advantage of odor adsorption can exert various effects just by decorating them as interiors.
2
From the Otani stone, the release of negative ions has been revealed. We have items that are not only cool to put Japan heritage close to you, but also can be expected to have a healing effect.
3
Otani stone miscellaneous goods are attractive with their warm colors and unique texture. GIFT SHOP's unique items are perfect for interior decorations and gifts.

More about the Brand Owner

GIFT SELECT SHOP 和音

ギフト セレクト ショップ ワオン

We opened a gift shop in 2008 at the entrance to Utsunomiya, a 1-minute drive from the Utsunomiya IC on the Tohoku Expressway. Aiming for a warm and calm space, we have been selling not only local specialties but also original products. In order to convey the charm of Tochigi to the whole country at the timing of the 10th anniversary, we have been actively engaged in wholesale sales and POPUP. We handle items unique to the gift shop and convey the charm of Tochigi. Among them, Otani stone, which is a specialty of Utsunomiya, is upcycled and develops wonderful miscellaneous goods centered on materials that were scrapped by the Great East Japan Earthquake.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to spread the charm of Tochigi to the whole country.
　
　
The scent, the stone, and the gentleness of Tochigi.
　
Tochigi Prefecture is competing for the bottom of the prefectural attractiveness ranking every year.
But we think.
World Heritage Site "Nikko", Nasu Kogen, Kinugawa Onsen, Strawberry, Utsunomiya Gyoza, Otani Stone, Mashiko Yaki——
Why is it that a place that is full of so much charm is considered unattractive?
　
　
　

What are we doing?

Utsunomiya's treasure, Otani stone, in your life
"Otani stone" is a stone that has been used as a building material since ancient times and represents Utsunomiya.
It is light and durable among stones, and has a beautiful pattern and warmth created by nature.
In 2020Recognized as a "Japan Heritage"And the interest of the younger generation is also growing.
　
From scrap materials to treasures in our lives
In 2011, the Great Japan Earthquake struck.
In the wake of this event, the waste wood of Otani stone has come to attract attention as a regional issue.
Utsunomiya's specialty "Otani stone" that once flourished as a building material.
We have chosen to breathe new life into the fragments that lie unused despite their beauty and durability.
　
Upcycled miscellaneous goods made from waste materials are the starting point of manufacturing.
The more you use it, the deeper the flavor becomes, and the more it grows with the owner's life.
We carefully deliver such products through real stores and e-commerce sites nationwide.
　
　
One small step towards a sustainable future
In 2018, we celebrated the 10th anniversary of the brand's birth.Coffee BusinessStart.
In addition, coffee bean grounds will be reused from 2025Production and sale of coffee miscellaneous goodsWe also embarked on it.
Giving value to materials that were supposed to be discarded once again,
From "mottainai" to "happy", we aim to circulate in our lives.
　

Commitment to the product

For example, Tochigi's representative is the strawberry "Tochiotome".
We value the "uniqueness" of Tochigi and select and develop products that allow you to feel the climate and culture of Tochigi.
　
　
Giving the "scent" of Tochigi
Tochiotome Aroma × Otani Stone Aroma Stone
　
The "world's first" Tochiotome aroma oil, which is often introduced in the media.
The pulp of Tochigi's famous strawberry "Tochiotome" is carefully analyzed and its aroma is faithfully reproduced. The scent of happiness spreads softly, as if you had chewed on real strawberries.
　
All you have to do is drop a few drops of this special aroma onto an aroma stone made of Utsunomiya's famous "Otani stone". The gentle scent unique to natural materials envelops the space comfortably.
　
　

Who are supporting us?

Bring smiles to the giver and the recipient
Of course, it is a gift for strawberry lovers.
Birthdays, celebrations, souvenirs, etc.Gifts for loved onesIt is also appreciated.
　
It is supported by men and women of all ages.It is not limited to aroma specialty stores, but is also available at general stores and gift shops.
Such a new experience of "feeling Tochigi from the scent" has reached many people.
　
The charm of Utsunomiya's treasure, Otani stone, in everyday life
　
Utsunomiya's specialty "Otani stone" has been somewhat familiar to Japan people for a long time.
While having a soft texture and a warm expression,Light and durable even in stoneDue to its characteristics, it is also becoming popular as a material for interior decoration and miscellaneous goods.
　
Otani Town, Utsunomiya City, the production area of Otani stone, was evaluated for its history and culture in 2020.Recognized as a "Japan Heritage"Was.
This has led to the rediscovery of its value among the younger generation, and it is now attracting attention from a wide range of generations.
　
From Tochigi, a circle of kindness
　
Our products are more than just "souvenirs".
The climate of the region, the handiwork of the craftsmen, the background of the materials, and the thoughts of the giver.
All of these things come together to form a single object.
　
The charm of Tochigi cannot be fully described yet.
However, through the scent, texture, and shape of the gift, a small "crush" dwells in the day-to-day.
We will continue to expand "Tochigi-ness" from various angles.
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Pay for purchases by invoice. Payment via credit card is also accepted.
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