Benemitsu Brulee Glace

ベニミツブリュレグラス
Vendor
株式会社ミスマ
Using aged roasted sweet potatoes from Ibaraki Prefecture, we offer the highest quality brûlée ice cream... The faint aroma of aged roasted sweet potato wafting from the surface of the brûlée and the rich natural honey flavor leave a strong impression
    Locally MadeSocial Good
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T2050001041607

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About the brand

Using aged roasted sweet potatoes from Ibaraki Prefecture, we offer the highest quality brûlée ice cream... The faint aroma of aged roasted sweet potato wafting from the surface of the brûlée and the rich natural honey flavor leave a strong impression
1
You can enjoy the natural sweetness and roasted aroma of aged roasted sweet potato (from Ibaraki Prefecture)... [Premium Brûlée Ice Cream]
2
Enjoy the natural sweetness of aged roasted sweet potatoes with honey [Premium Brûlée Ice Cream]
3
Crafted with aged roasted sweet potatoes from Ibaraki Prefecture, Gift Choice [Premium Brûlée Ice Cream]

More about the Brand Owner

Kento.K

Kento.K

[Career] ~From Manufacturing and Development of Japanese Sweets to the Present~ ・Experience in manufacturing and developing Japanese sweets (dango, manju, etc.) After that, I engaged in planning and development based on customer needs. ・Engaged in various events within the prefecture and in-store sales with existing business partners to expand product awareness. ・Engaged in product introductions, sales, and sales activities for overseas customers ~Current Career History~ ・Utilizing my previous experience in planning positions, I used local specialties from the prefecture A high-end brûlée ice cream project utilizing aged roasted sweet potatoes, Development Begins ・A product that perfectly captures the subtle aroma of aged roasted sweet potatoes and the sweetness of the ingredients, Pursuing a premium brûlée ice cream ・With an eye on the inbound market, we aim to create a uniquely Japanese worldview of 'Wa' Adopted original packaging with pursuing a refined approach [A brûlée ice cream that combines luxury and Japanese culture]
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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~The Origin of Brand Launch~
 
This is because when I am in the Japanese sweets manufacturing industry,
I have experience in product planning, development, and sales
Among them,
Ibaraki Prefecture's proud specialty product, aged roasted sweet potato,
Once again, I realized its high potential,
We want to showcase its appeal as "high value-added sweets"
Driven by this strong feeling,
We have begun planning and developing premium brûlée ice cream
 

What are we doing?

 
~BENIMITSU's Commitment~
 
Cultivated in the Japanese confectionery manufacturing industry
Leveraging our expertise in product planning, development, and manufacturing,
Creating new value for Ibaraki Prefecture's 'aged roasted sweet potatoes'
We have developed premium brûlée ice cream
 
After repeated prototyping and quality improvements,
The subtle aroma of the original matured roasted sweet potatoes,
Bringing out the natural sweetness of the honey from the ingredients to the fullest,
Achieving a premium taste
The toasty aroma of brûlée and the natural sweetness of roasted sweet potatoes harmonize,
The product is designed with the aim of creating a high-end gift market.
 
The packaging features a Japanese-style
Adopts a 'Wa' (Japanese) design
A design that emphasizes luxury and Japanese culture
Of course, for gift demand,
As a product that can meet the souvenir demand of foreign visitors to Japan,
Finished
 
Aged roasted sweet potatoes, a local specialty,
We are launching products as a high-value-added luxury sweets line,
department stores, luxury gift shops, tourist souvenir markets, and more,
We aim to expand across a wide range of sales channels
 

Commitment to the product

 
~Products~
[BENIMITSU Brulee Glace]
 
~Customer Feedback~
Through tasting events and various exhibition events,
The natural sweetness unique to aged roasted sweet potatoes and the savory aroma of brûlée,
About luxurious package designs
We have received very positive feedback from our customers
Also, if you want to choose a gift for someone special,
We received comments like that,
Also great as a gift item or souvenir
We have received very positive feedback
 

Who are supporting us?

 
As a high-value dessert that makes the most of local ingredients,
Focusing on gift demand,
For customers who prioritize quality and design,
We have received a great deal of interest
 
[Main Target Audience]
・Customers in their 20s~60s who prefer high-end sweets
・Gift specialty stores
・Hotels and inns
・Gift and present demand
・Needs for self-reward and gifts for loved ones
・Customers looking for souvenirs from Ibaraki Prefecture
・Souvenir demand from inbound foreign visitors
 
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