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MahL+81

MahL+81

マール
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株式会社丸富商会
MahL+81 is an original brand of Marutomi Shokai, a leather bag manufacturer that has been making bags with the concept of "being friendly to people and the environment".
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T1120001103350

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About the brand

MahL+81 is an original brand of Marutomi Shokai, a leather bag manufacturer that has been making bags with the concept of "being friendly to people and the environment".
1
Material and quality: Made from carefully selected natural leather. It provides a taste that deepens as you use it and the warmth of the ingredients.
2
Value: Deliver the joy of ownership to our customers through high-quality leather goods that shine through the skills of skilled craftsmen.

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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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MahL+81 is the original brand of Marutomi Shokai, which has a track record of OEM bag manufacturing.
This leather bag brand was born not only as a made-to-order (OEM) manufacturer, but also from the desire to provide products that embody Marutomi Shokai's own philosophy and values by having its own brand.

What are we doing?

"People-friendly and environmentally friendly" manufacturing
　
MahL+81 values "being friendly to people and the environment" as the philosophy of Marutomi Shokai.
Among them, many natural materials such as natural leather (tanned leather, shrink leather, etc.) and canvas (canvas) are used. If natural materials are used as they are, the environmental impact is relatively low, and they can be used for a long time, which also leads to a sustainable perspective.
In addition, we are conscious of ethical considerations and technology inheritance in the manufacturing background, and we value the manufacturing process.
　
　

Commitment to the product

Make the most of the warmth and texture of the material
　
For example, the combination of canvas × tanned leather embodies a worldview of durability and ease of use, as well as enjoying the age.
There is a design philosophy that the more you use tanned leather, the more "flavor" it becomes, and the more you use the canvas, the more supple it becomes.
Among leathers, there are many materials such as "natural shrink leather" and "smooth leather" that are particular about the expression of the leather, and you can enjoy the texture and changes of each leather.
　
Practicality and long-lasting design
　
Many MahL+81 items have simple but easy-to-use designs. For example, the mini shoulder bag series is just right for minimal luggage such as smartphones and mini wallets, and is easy to use even for unisex.
In addition, the domestic series produced at our own factory in Nabari City, Mie Prefecture uses canvas + leather to balance "lightness", "durability", and "texture".
Overall, the design is not too noisy, and the strength is that it can be used for a long time without being affected by trends.
　
Commitment to Quality
　
Most of the leather we use is made from Leather Working Group (LWG) certified factories.
　
Enjoy the changes over time "Growing bags/leather accessories"
　
Many of MahL+81's products have the theme of "leather that grows with the individuality of the user and becomes your own color", which reflects our brand philosophy of valuing not only ease of use and appearance, but also texture that changes over time.
　
　

Who are supporting us?

MahL+81 Main Targets
　
The main target of MahL+81 is men and women, mainly in their 30s and 50s, who especially value "high-quality daily necessities that can be used for a long time". Many users prefer simple and calm designs, emphasizing quality and materials over trends, and tend to sympathize with the fact that natural leather and canvas can be enjoyed over time.
In addition, since many bags are highly practical and can be used for both commuting and daily life, they are compatible with the working adult generation and are chosen by people who want items that have both a "neat" and "natural" feel. The price range is mainly in the 1-30,000 yen range, and it is also supported by those who value "value" rather than price, as it is affordable yet has a solid quality.
In addition, MahL+81 has a sincerity in its material selection and manufacturing background, which has resonated with users who are interested in sustainability and craftsmanship. It is a structure in which people who find value in the story of manufacturing and the commitment to technology are naturally attracted to the brand's worldview.
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