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ZIRAJAPAN

ZIRAJAPAN

ジラジャパン
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株式会社ZIRAJAPAN
ZIRAJAPAN is a brand that aims to "standardize organic" and delivers safety and health, focusing on organic JAS-certified additive-free organic foods and fermented ingredients.
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T9140001122969

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About the brand

ZIRAJAPAN is a brand that aims to "standardize organic" and delivers safety and health, focusing on organic JAS-certified additive-free organic foods and fermented ingredients.
1
We are developing safety and health-conscious products, focusing on organic JAS certified additive-free organic foods.
2
We emphasize the creation of products that make use of ingredients that are gentle on the body, such as fermented ingredients and superfoods.
3
Based on the philosophy of "standardizing organic", we propose a high-quality lineup that is easy to incorporate into daily life.

More about the Brand Owner

山本慎一郎

Shinichiro Yamamoto, the representative of ZIRAJAPAN, is an organic expert with about 10 years of experience working on more than 5,000 organic foods at organic specialty stores in Kyoto. Utilizing the knowledge cultivated in the field and the producer network, he became independent in 2019. Based on the philosophy of "standardizing organic", we plan and develop products that are organic JAS certified and additive-free. We are consistently involved in everything from raw material selection to quality control, and have built a reliable and continuous product supply system. In the health-conscious and sustainable field, where the market continues to expand, we are developing brands that bring persuasive power to the sales floor.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why ZIRAJAPAN Co., Ltd. launched the brand was a strong desire to "standardize organic". After graduating from university, Yamamoto, the representative, worked for about 10 years at an organic specialty store in Kyoto, working on more than 5,000 organic foods, and has experienced firsthand the inherent value of organic and natural foods and their importance in a sustainable society. However, the current situation of organic agriculture in Japan is that only 0.6% of the arable land area is organically farmed, which is far behind that of Western countries. Producers bear costs and risks, and sales channels are limited, so organic is only distributed as a "special thing".
　
We want to change this situation and realize a society where everyone can easily pick up organic products anywhere. With this in mind, I founded ZIRAJAPAN in 2019. The brand name "ZIRA" is derived from the whale, the largest mammal on the planet, and is a reflection of wisdom, strength, and the desire to be loved for a long time.
　
Our goal is to eliminate pesticides, chemical fertilizers, and food additives from the world as much as possible, and to spread products that make the most of the power of nature. We also focus on supporting organic producers and developing successors, and we hope to create a society where the value of organic is widely recognized. Together, our customers, producers, and employees to build a healthy and sustainable future is the origin of our brand story.
　
　

What are we doing?

ZIRAJAPAN is developing a variety of businesses to realize "organic standardization". First, in the organic enzyme business, we wholesale four types of organic enzymes that have obtained organic JAS certification: tablets, pastes, liquids, and powders, to natural food specialty stores, organic supermarkets, and delivery companies nationwide. All products do not use any food additives, and we conduct thorough quality control from the origin of raw materials to the final processing. We also actively provide product explanations, factory tours, and raw material production sites, valuing transparency and reliability.
　
In the organic agricultural products wholesale business, we wholesale organic agricultural products purchased from contracted farmers to natural food specialty stores, specialty supermarkets, restaurants, kindergartens, etc. Non-standard agricultural products are also used for processing, contributing to the reduction of food loss. In addition, in the organic processed food wholesale business, we carefully select and handle approximately 500 additive-free organic foods, including our own products, and deliver them to our customers after thoroughly understanding the manufacturer's commitment and characteristics.
　
In the organic raw material supply business, we handle a wide range of organic raw materials from Japan and overseas, and utilize our organic network to make proposals that meet your needs. In the OEM contract business, we support the development of original products for organic enzymes, organic green juices, and organic processed foods, and provide total proposals for packaging materials and designs.
　
Through these businesses, we aim for a society where organic is not something special, but a commonplace everyday choice. Our commitment is to create a sustainable future while valuing the thoughts of producers, the health of consumers, and consideration for the global environment.
　
　
　

Commitment to the product

All products handled by ZIRAJAPAN have cleared strict standards such as "additive-free", "organic JAS certified", and "no allergen-specific ingredients (gluten-free)". Among them, it is the main product"Organic enzyme tablets"is made using only naturally derived ingredients and combines traditional fermentation techniques with modern hygiene practices. It is ideal for maintaining daily health and supporting the intestinal environment, and is supported by many customers because it is easy to consume. In fact, we have received comments such as "I am in good physical condition" and "I can use it with peace of mind for the whole family".
　
Then"Organic green juice"is carefully selected from domestic organic vegetables and finished at low temperature drying so as not to lose their nutritional value. It has little bitterness and a natural sweetness, making it popular among a wide range of generations, from children to adults. In addition to dissolving it in water or soy milk, it is also recommended to arrange it in smoothies and dishes. It is characterized by the fact that it can be easily incorporated into the daily dining table.
　

Who are supporting us?

ZIRAJAPAN's products are supported by a wide range of people who value health and environmentally conscious lifestyles. The main target audience is people who want safe and secure food, such as natural food specialty stores, organic supermarkets, specialty restaurants, kindergartens, clinics, pharmacies, and salons. In particular, it is trusted by families with small children, those suffering from allergies, and health-conscious seniors, and many people say that it is safe for the whole family to use and that it is easy to give to children.
　
　
It is also handled by home delivery services, co-ops, and medical-related institutions nationwide, creating an environment where you can feel close to organic in your daily life. At the wholesale store, the staff carefully explains the characteristics of the products and the production background, building a relationship of trust with customers. ZIRAJAPAN's products are not only food, but also resonate with "safety", "gentleness", and "sustainable future", and are also a major feature of the spread through repeat customers and word of mouth.
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