Giving newness and tradition
Add a little new idea to things that are used on a daily basis.
We will propose such products that change things that do not change just a little.
We aim to create products that are not all new, but that we can carefully preserve familiar things (shapes, colors, functions, etc.). It will be a product group / brand that you want to reward yourself or give as a gift to your loved ones.
We believe that if we make everything new, the traditions and ways of making that have been continued, the way we use them, the customs, the familiarity, and even the memories will change, so we are trying to preserve the familiar parts as much as possible so that anyone can have the opportunity to pick them up. It's the same as before, but it's a little different. I think it is a product that feels that way.
We don't have a factory.
When making a product, we will go around companies, factories, and craftsmen to find places and people who can make it together. There are traditions and techniques that we cherish one by one, and we will proceed with production with the awareness that we are also involved in them.
We will continue to collaborate with products and industries throughout Japan so that we can collaborate with many people and deliver new products regardless of the field.