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ek kadam

ek kadam

エーク カダム
Vendor
ek kadam
Make every day colorful. Be positive. Be yourself.

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About the brand

Make every day colorful. Be positive. Be yourself.
1
Our motto in production is "Producers, Customers, Everyone Happy". We do not negotiate prices or impose penalties, and we respect our partner factories for manufacturing.
2
"ek kadam" means "one step" in Hindi. We will deliver colorful fashion from India, the land of passion, that makes you excited by wearing colors and makes you want to take a new step.
3
Using fabrics created by a traditional technique called "block printing" in Jaipur, India, we produce clothes with original designs at our partner factories in India.

More about the Brand Owner

川本 花梨

Karin Kawamoto

When I studied abroad in India when I was in my fourth year of university, I fell in love with the colorful and powerful India. I feel what an interesting and wonderful country it is, and I have a goal of "I want to convey the charm of India to Japan through kawaii." In order to achieve this, I thought that I had to be in India, so I decided to get a job as a local hire in India. After returning to Japan after getting married and having children, she started ek kadam in 2020. 2022 ~ Moved to India with his family and is based in India.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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After graduating, I got a job in India and worked there as a production manager for a fashion OEM for Japan. Japan I was always frustrated by the difference in the balance of power, such as strict discount negotiations with the buyer's Indian factory and penalties for any delay in delivery.
　
ー Producers want to make happy things ー
ー I want to convey the charm of block print fabric ー
ー I want you to enjoy colorful fashion ー
　
These three thoughts piled up, and in April 2020, we started ek kadam.
　
All EK KADAM products are made of fabrics dyed using a technique called "block printing", a traditional Indian technique. This technique is said to have existed since BC. It is a technique in which a hand-carved woodblock of about 30㎠ is stamped many times and colors are layered. Since it is dyed by hand, it has a taste unique to handmade, such as misalignment and fading of the print, and is characterized by a gentle texture like a watercolor painting.

What are we doing?

In order to make "cute clothes that can be worn carefully for a long time", sewing skills are important not only for design but also for "long-lasting", and I had a hard time finding a factory in India that could understand the quality of Japan and had high sewing technology. I visited many factories, but I couldn't find a factory manager who made me think, "I want to ask this person!"
　
When I was struggling to find a factory, a staff member at a factory that I was involved with when I was working as a production manager introduced me to a factory that a trusted subordinate had set up a factory, and I have been producing products at that factory since the launch of ek kadam.
　
The plant manager of the partner factory has experience working as a worker himself, and because he can understand the feelings of the worker staff, the distance between the plant manager and the staff is close and the environment is open. In addition, our partner factories pay salaries that are about 20% higher than the average so that our staff can work with peace of mind and satisfaction, so the turnover rate is very low, and the same staff with high technical skills are always in charge of sewing ek kadam products.
　
As mechanization progresses, the demand for block printed fabrics that can be dyed with time and effort is decreasing. By conveying the "charm of block printing" to customers in Japan through ek kadam products, we hope to help pass on this wonderful technique of block printing to future generations.
　

Commitment to the product

The concept of ek kadam [Colorfully. Be positive. Be yourself. 】
　
- Wearing colors makes you feel positive and makes you feel more confident in yourself -
　
We design such clothes with that in mind.
I believe that clothes have a huge impact on how you feel for the day.
I want to add color to my life, I want power, I want to change my mood .. We hope that the colorful block print clothes from India, the country of passion, will be your partner for spending happy days with a bright feeling.
　
We use 100% Indian cotton fabric that is smooth and pleasant to the touch.
We are thinking about a beautiful silhouette and a comfortable design.
　

Who are supporting us?

There are many women in their 30s to 50s, who have always liked Indian block print cloth, and many customers who learned about block printing through ek kadam and became addicted to it. The number of repeat customers has increased.
　
They say, "It's comfortable to wear, and wearing colorful clothes makes me feel energized!"
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