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Picture book navigation

Picture book navigation

エホンナビ
Vendor
株式会社絵本ナビ
Selected by adult picture book fans, the official miscellaneous goods brand of picture books

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Invoice registration number

T3011001051961

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About the brand

Selected by adult picture book fans, the official miscellaneous goods brand of picture books
1
Official miscellaneous goods that gently add the world view of picture books to your life
2
Developing many long-selling picture books and official goods from popular authors
3
Contributing to increased gift demand and customer unit price by focusing on 1,000 to 2,000 yen
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Picture Book Navi is one of the largest picture book information sites in Japan, used by approximately 20 million people a year. I was able to connect the work with many parents and children, as well as adults who love picture books.
　
For many years, picture book navigation has been facing the reader's desire to "feel the world of their favorite picture books in their daily lives." The afterglow of the story continues even after I finish reading.
　
Picture book Navi original goods were born from that thought. With the approval of the publisher, we create products that deeply understand the world view of the work, and aim to expand the story experience to daily life, not just character development.
　
Together with partners who deliver the value of stories through real sales floors, we would like to expand the time with picture books.

What are we doing?

Picture Book Navi Original Goods is a character miscellaneous goods brand that focuses on long-selling picture books and official items from popular authors.
　
We are developing works that are loved across generations, such as "Nenai Kodare", "Kinkyo Ganigeta", "Daruma-chan", "Konto Aki", and "Mouse-kun's Waistcoat", as well as official collaboration goods with picture book authors such as Mitsue Hiragi and Maki Arai.
　
In planning, we emphasize a deep understanding of the world view and reader experience of the work. We design colors, motifs, and even usage scenes to commercialize works without compromising the value of the work.
　
The price range is mainly 1,000 to 2,000 yen. This lineup is also strong in demand for gifts and contributes to increasing the unit price per customer. We will increase brand value together with partner stores, including creating a worldview of the sales floor.
　
　
　

Commitment to the product

(1) Long-selling picture book series
Official merchandise of a masterpiece that has been read across generations. Utilizing iconic scenes and motifs, it balances adult empathy with everyday use. This is a series with high demand for gifts.
　
　
　
　
(2) Picture book author collaboration items
Produced under the supervision of the artist. The colors and touches are faithfully reproduced, giving shape to the respect for the world of the work. It is a product group with a high affinity with highly sensitive stores.
　
　
　
(3) Practical miscellaneous goods line that can be used on a daily basis
Mugs, socks, tote bags, pouches, stationery, etc. are mainly 1,000 to 2,000 yen. It is a product that is easy to buy on impulse and creates a turnover in the sales floor.

Who are supporting us?

The support base is "adult picture book fans".
　
In addition to the child-rearing generation, it is chosen by those who still cherish the works they were familiar with as children, and those who have encountered the charm of picture books as adults.
　
It is not a miscellaneous item for children, but an item that adults who know the story will want to keep for themselves or with parents and children. Nostalgia and respect for the work motivate the purchase, and it is highly popular as a gift.
　
It is highly compatible with select general stores with high sensitivity, stores in commercial facilities where families visit, and cafes where parents and children often visit, and is developed as a brand that creates a story in the sales floor. We value long-term partnerships with stores where we can share our worldview.
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