MOWMM10

モウ エムエム テン
Vendor
有限会社メニサイド
Milk cartons and paper cartons are upcycled into fashionable bags and miscellaneous goods.
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T8011802024021

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About the brand

Milk cartons and paper cartons are upcycled into fashionable bags and miscellaneous goods.
1
About 70% of the waste per year is disposed of as garbage instead of being recycled. Taking advantage of the characteristics of such paper packs, we have transformed it into a leather bag with the skills of a bag craftsman and employment support for people with disabilities.
2
We use the brand of paper pack and waterproofness as it is, and reuse the leather scraps from the workshop together with it, and upcycle it into a product that pursues design and durability that is unique in the world.
3
Several dairy companies endorsed the activities. Local supermarkets also actively cooperated in the collection. It is a sustainable product with a wide range of supply chains, including support from local governments.

More about the Brand Owner

中里 貴子

TAKAKO NAKAZATO

In 2001, he established a bag manufacturing workshop. Focusing on OEMs, we have been involved in everything from samples to production of exhibits for exhibitions. I have been working for 24 years while balancing being a bag maker and raising children, sometimes with the help of the community. Then, 15 years ago, we launched our own brand products. The trigger was my own serious illness, child-rearing, and my experience with the community, and I was strongly aware of my responsibility to leave it for the future as a bag maker. This passion led to the creation of an earth-friendly bag made of Japanese paper, which received the Tokyo Metropolitan Venture Technology Special Award and the Governor's Special Award for the Promotion of Women's Empowerment. Then, as a challenge to take on a new challenge, we created the "Upcycle MOWMM10 from Kitchen Waste" together with the Employment Continuation Support Office.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Around us, a lot of paper cartons are used and thrown away every day.
Milk, soy milk, juice—paper cartons that you casually pick up in your daily life and dispose of as "garbage" when you finish drinking the contents.
 
However, I think there is still a lot of potential in this supposedly "finished" material.
 
The MOW MM10 was born out of this question.
 
We reconsider used paper cartons not as mere waste, but as materials with new value, and reincarnate them into carefully handmade bags and accessories one by one——。 Our goal is to transform the concept of "throwing away" into the idea of "making the most of it."
 
 
To breathe new life into waste materials generated in daily life and create a sustainable cycle.
 
With the SDGs philosophy of "Responsible Creation and Use" in mind, we create products that go beyond mere fashion items and contain questions for the future.
 
Through the upcycling of paper cartons, we create products that reduce the burden on the environment while not compromising their design and functionality. It is a small step towards a sustainable society and a message to the next generation.
 
We will reconsider the "commonplace" that abounds in our daily lives, and create a new cycle of value with creativity and responsibility.

What are we doing?

The creation of the MOW MM10 begins with a single used carton.
 
We are particular about "upcycling" that maximizes the characteristics and attractiveness of materials, rather than simply "recycling".
 
Paper cartons go through a careful process of washing, drying, and cutting, and are reborn into new shapes by the hands of craftsmen. Skilled craftsmen in Japan finish each item by hand, creating products with warmth and individuality that can never be created by mass production.
 
The material called a paper carton is surprisingly durable and has a unique texture. Since a polyethylene film is attached to the inside, it becomes a material that is resistant to water and can be used for a long time by applying appropriate processing.
We also work with local communities and businesses to expand our carton collection network. We are working to increase the number of places to collect used paper cartons and create a system to circulate more resources.
 
In the design of the product, we pursued a sophisticated form that can be used on a daily basis while taking advantage of the simple texture of paper cartons and printed graphics. In addition to the selection of environmentally friendly materials, we also place the highest priority on quality that can be used for a long time in sewing and finishing.
 
At the root of our product manufacturing is the philosophy of "finding new value in things that would otherwise be discarded." It is an attitude of sustainable manufacturing that is conscious of the finite nature of resources and opens up the future with creativity.

Commitment to the product

[Tote bag]
Our signature tote bag is reborn from about 8 milk cartons.
On the outside, while retaining the original waterproofness of the pack, it has a tanned leather-like appearance. On the inside, the print design is the same, but it has a unique finish that can only be expressed by upcycling. With a load of 4 kg, we pursued practicality for daily use. Although it has a simple design, the one-of-a-kind look woven by the original graphics of the paper pack is attractive. Although it is lightweight, it has a solid storage capacity, and is useful in various scenes such as shopping, going out, commuting to work and school.
We often hear customers say, "I can't believe this bag is made from a paper carton."
 
[Pochette Shoulder Bag]
The small but functional pochette is a gem that shines with Japan craftsmanship.
It has a lightness that takes advantage of the characteristics of paper packs and a unique texture. Pockets are provided on the exterior and interior, making it easy to organize small items.
The adjustable strap is also removable and can be used according to the scene. It is used by many customers as a valuables container for holidays and travel destinations.
 
[Card Case]
Small items that make the most of the characteristics of paper cartons are popular as a sustainable first step.
The thin but durable texture is ideal for card cases and accessory compartments. The more you use it, the more it tastes, and the more you love it.
It is also appreciated as a gift, and many people say that it was an opportunity to start an environmentally friendly lifestyle. Although it is compact, it is an important item filled with the philosophy of the MOW MM10.
 

Who are supporting us?

MOW MM10 products are supported by people who are highly conscious of the environment and society and make choices based on their own values.
 
The main customer segment is mainly women in their 30s to 50s, and people who are interested in sustainable lifestyles. These are people who believe that the choices they make every day will shape the future, and they value not only "what" they buy, but also "why" and "how" they are made.
 
Employment continuation support offices that support people with disabilities, bag makers, and sustainable production lead to increased motivation and quality control of products. As a result, it is attracting a lot of attention as a sustainable product in Japan, and it is also available at SDGs pop-up events and fair trade shops.
It is also attracting a lot of attention from overseas, and is available at select shops, lifestyle stores, museum shops, etc., and has been evaluated as "not just an eco-bag, but a product that combines story and quality."
 
 
 
 
 
Our connections with people who share the thoughts behind our products, such as "a wonderful initiative to make a difference in the culture of throwaways," "both design and environmental friendliness," and "when you give it as a gift, it always gets excited about the story," are a great encouragement for us.
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