hokuodesign

ホクオウデザイン
Vendor
株式会社リンガホー
✨ We bring you the charm of Scandinavia and the magic of fairy tales in hand-drawn works.

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T8010901025327

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About the brand

✨ We bring you the charm of Scandinavia and the magic of fairy tales in hand-drawn works.
1
Inspired by Scandinavian magic and fairy tales, these designs are heartwarming.
2
We will deliver a special item that is all one-of-a-kind and finished by hand.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Why are we doing it?
Hokuo Design was born from the desire to bring the warm world view of Scandinavia to the lives of people in Japan.
In Norse there is a small fairy called "Tomte". Although it looks like Santa Claus, it is actually popular as a guardian god who watches over the home not only at Christmas but all year round.
"Dwarf, Santa?" You may think, but Tomte is there to help you in various ways in your home. He's not actually good at cleaning, but he's a very good listener and watches over you with a gentle gaze.
In addition, adorable characters rooted in Scandinavian nature and life, such as moose and cats, have also been close to the lives of Scandinavian people.
Through these traditional Scandinavian characters and worldview, we hope to bring small joys and warmth to the lives of the people of Japan. It is our hope to create such small moments of happiness that soothe your heart when you suddenly see Tomte in your busy daily life, or make your meal time more special with the Scandinavian-designed tableware on the table.
 

What are we doing?

What are we doing?
At Hokuo Design, we carefully select and deliver items that blend in with modern life while valuing the traditional characters and worldview of Scandinavia.
What is particularly important is "authentic Scandinavianness". We respect the culture and traditions of Scandinavia and try not to spoil its charm. Characters such as Tomte and Elk faithfully reproduce designs based on Scandinavian folklore. It's not just cute, it's also filled with stories and meanings that the Scandinavian people have cherished.
It also emphasizes the "harmony of simplicity and functionality" that is characteristic of Scandinavian design. We try to choose items that are not only beautiful as decorations, but also practical enough to be easy to use in daily life and can be used for a long time.
The tableware is not only easy to use, but also carefully selected with a warm design that is typical of Scandinavia. The "Friends" series, such as cats and dogs, combines simplicity and adorability that are easy to use on a daily basis.
In addition, we have a good balance of items that can be enjoyed all year round, regardless of the season, and items that color special seasons such as Christmas, so that you can feel the richness of life in the four seasons of Scandinavia.
 

Commitment to the product

Commitment to the product
[Tomte (Nisse) series]
Tomte (Swedish) and Nisse (Danish), which are loved as the guardians of Scandinavia, are our signature products. The size varies from a small 6.5 cm to a large 55 cm. You can choose from small items that can be placed in a small space in your room to large ones that have an outstanding presence, according to your preferences and scenes. They range from traditional designs with red hats and white beards to colorful and modern variations. It is a design that can be decorated all year round, so you can enjoy it not only at Christmas, but also in all four seasons.
[Elk series]
The wooden figure, which is based on the motif of an elk that lives in the forests of Scandinavia, is characterized by a simple but expressive design. There are moose in various poses, such as "resting", "sitting", and "posing", and each has its own personality. Despite its small size, it has a strong presence, and you can create a Scandinavian atmosphere just by placing it on a shelf or desk. If you decorate it with a set of three, it will be an even more enjoyable space. It is a popular item that makes you feel close to the nature of Scandinavia.
[Scandinavian tableware series]
The tableware series with the motif of "friends" such as cats and dogs combines design and functionality that is easy to use on a daily basis. There are a wide variety of mugs, tea cups, bowls, flat plates, etc., and if you arrange them as a set, the dining table will have a Scandinavian taste at once. Not only is it easy to use as a tableware, but it also has beauty that can be enjoyed as a display. It is loved by a wide range of age groups from children to adults, and its warm design is attractive.
 

Who are supporting us?

What kind of people are supporting it?
Hokuo Design's products are loved by people of all ages.
In particular, there are many female customers in their 30s to 50s, and it is supported by those who want to carefully arrange their lives little by little, and those who are interested in Scandinavian culture and design. In addition, families with children buy it as an opportunity to experience Scandinavian culture through characters such as tomte and elk.
We have received comments such as, "I feel that the atmosphere of the house has become warmer since I placed Tomte in the living room," and "I feel better every time I use the tableware."
In addition, it is characterized not only by those who like Scandinavian miscellaneous goods and interiors, but also by many people who buy it as a gift. Tomte is especially popular as a gift with the meaning of "watching over you".
Since there are many items that can be enjoyed all year round regardless of the season, there are many repeat customers, and some people enjoy gradually increasing them as a collection.
 
 

Brand review for hokuodesign

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Posted on
12/12/25
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どの商品もとても素敵で小さなお子様の目にとまったり、お洒落な方が迷わず購入されています。私自身もどても気に入っているのでオールシーズン店頭に並べておきたいと思っています。 素敵な商品をありがとうございます。
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