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CAMP de GOHAN

CAMP de GOHAN

キャンプデゴハン
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株式会社 北海道マーケットチョイス
[CAMP de GOHAN] makes it easy for anyone to cook delicious freshly cooked rice! Unwashed rice, so there is no need to grind the rice. Put the rice in the cooker, measure the water in an empty container, and cook the rice to just cook.
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T8240001054492

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About the brand

[CAMP de GOHAN] makes it easy for anyone to cook delicious freshly cooked rice! Unwashed rice, so there is no need to grind the rice. Put the rice in the cooker, measure the water in an empty container, and cook the rice to just cook.
1
Hokkaido's representative brand of rice "Nanatsuboshi". With its light taste and subtle sweetness and aroma, Nanatsuboshi is recommended for Japanese food such as curry rice and sushi, bento boxes, and rice balls.
2
One cup of rice cooks about 300g of rice. This is the amount of rice for about 3 convenience store rice balls. *Excludes the weight of the ingredients.
3
Recommended for rolling stock. Freshly cooked rice as much as you want to eat when you want to.

More about the Brand Owner

株式会社北海道マーケットチョイス

Hokkaido Market Choice

[I want to spread Hokkaido's rice to the world] While there are whispers of moving away from rice in Japan, we are collaborating with producers and rice mills in Hokkaido to re-transmit the appeal of eating freshly cooked rice by making it into single-use size small packs that can be eaten all at once, even if you don't eat rice every day, and to connect the rice food culture.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Let's start a small pack of rice."
　
We were in the packaging business of fruits and vegetables such as vegetables and fruits in Hokkaido, and we started a new challenge to pack rice.
When I was looking for a package that was not available in conventional rice portioned packs, I found "CAMP de GOHAN".
At that time, when we contacted ActThree Co., Ltd., which was headquartered in Hiroshima, we heard about business succession and decided to develop a new brand called "CAMP de GOHAN" in Hokkaido.
After taking over the business in 2023, it is currently "Hokkaido Market Choice" and has moved its activities to Hokkaido, where it continues to this day.
Having been a small subcontractor until now, we now have our own brand for the first time.
　
　
While running the fruit and vegetable packaging business, I have been running the packaging business with pride in playing a role in connecting production areas, producers, distributors, and consumers.
In the wake of this business succession,
　
"I want to be a force that supports the primary industry"
"I want to pass on the wonderful rice culture of ancient Japan to the next generation."
　
With a strong desire to do so, we would like to continue to contribute to "rice food" in today's world where people are whispering away from rice.
　

What are we doing?

"I want to eat freshly cooked rice more easily at camp!!"
A project that started from this thought.
　
Even though you want to eat delicious food at the campsite, you may find it troublesome to have a measuring cup or rice grinding bowl as your luggage, and you may feel that grinding rice is a hassle because the water is far away. And after cooking,
　
"The rice has become harder than I expected."
"There was a lot of moisture and it ended up being sticky."
　
There were times when I was not satisfied with the cooking.
Therefore, product development began with the desire to make it easier for anyone to cook delicious rice, so that the balance between "rice" and "water" can be easily adjusted.
　
　
This is where "CAMP de GOHAN" is different!
　
　
The result is "CAMP de GOHAN", where anyone can easily and easily eat just the right amount of cooked rice, where rice is cooked just by doing ~.
　
(1) Just put the rice in the cooker.
(2) Just add 1 cup of water to the empty container.
(3) Just wait for the rice to absorb water.
(4) Just put it on the fire and wait for it to cook.
*The above is intended for Mestin cooking rice in outdoor scenes.
　
By packing enough rice to eat, we eliminated the hassle of weighing, which is a preliminary preparation for outdoor activities. And by making the rice unwashed, it led to the time and effort of grinding rice and saving water. In addition, in order to ensure that everyone can have the same amount of water needed for cooking rice, we have made it easy to measure water by using a cup-shaped container.
　
Since the size of the rice grains varies depending on the rice variety, when using unwashed rice from Hokkaido, we have adjusted the grams to just the right amount of cooking, and we have decided to release "CAMP de GOHAN", which has been renewed as "Hokkaido Market Choice".
　

Commitment to the product

Rice packs that support from "always" to "what if"
　
Since we started packing rice in small portions, there have been many situations across the country where evacuation is inevitable, such as torrential rains and earthquakes. I heard the word "outdoor disaster prevention" in it.
I learned that preparing meals with limited resources and environments is the same as gaining knowledge and experience for emergencies.
　
"The circle of rolling stock that I want to expand"
　
　
　
"CAMP de GOHAN" is convenient for using only the amount you want to use (the amount you want to eat) when you want to use it (when you want to eat), replenishing it when you use it, keeping it fresh, and keeping groceries on hand in case of emergency.
Whether you like the outdoors or not, it is easy to understand the amount of rice cooked in your daily life and easy to use.
　
　
Features of "CAMP de GOHAN"
　
Ease of useis the biggest feature.
No need to measure, no rice grinding, just add water and cook.
　
Usage Scenariosis wide-ranging. It can be used not only for camping and outdoor activities, but also for time-saving cooking for the child-rearing generation, daily meals for those living alone, and as a stockpile of food in the event of a disaster. The small cup container makes it easy to store in the refrigerator and maintains its quality even in hot summer months.
　
Currently, it is available on multiple sales channels such as Amazon, Yodobashi.com, and more.

Who are supporting us?

"CAMP de GOHAN" is supported by a wide range of people, including outdoor users, students who are living alone for the first time and experiencing self-cooking, and working adults who are working alone.
　
From family campers,
　
"Camping with young children is fun, but preparation is difficult. If you just put it in, you can cook with the children."
　
I also received happy voices.
Furthermore, in today's society, where lifestyles, including work styles, have changed, such as shortening housework for the child-rearing generation and men's participation in housework, the effectiveness of cost performance and time performance is required.
　
"When I experience living alone in long-term training, I can make ready-made side dishes, but when I am tired, I think it is difficult to measure and sharpen rice.
CAMP de GOHAN doesn't have that kind of hassle, and if you set it in the rice cooker with water, you can eat freshly cooked rice right after you get home on a timer."
　
"There are times when I cook rice on a timer at night to prepare lunch for the next day, but when I am tired, I suddenly don't know, 'How many cups have I just weighed?' At that time, I looked at the number of cups and realized, 'I just put in two cups,' and I was able to set the rice without any mistakes."
　
It is also recommended as a supportive product for those who are not used to cooking rice.
　
"When I think about sending rice as a thank you gift to the elderly, each pack like this is light and easy to carry, and it is also convenient when I live alone and only cook a small amount.
　
It is a product that is easy to adjust and grasp according to the amount of food.
　
We hope to deliver rice nurtured by Hokkaido's rich nature to people all over the country in line with modern lifestyles.
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