There are wonderful flavors and experiences in the world that have not yet reached Japan."
The birth of Aya Co., Ltd. began with a heart-wrenching moment when the representative, Daisuke Omae, met while traveling around the world.
In the mountainous areas of Sri Lanka, in the morning haze, the warmth of the hands of women carefully picking tea leaves.
It was not just "food", but the history, culture, and thoughts of the people of the land. However, I realized that many of these "genuine things" did not reach Japan due to logistical barriers or commercial reasons, and even if they did, they had lost their original appeal.
I want to deliver not only as a "thing", but also with the "story" and "experience" behind it.
Irodori was born from such a thought. We are not just an importer; It is a brand that connects the world and Japan and proposes "experiences" that bring color to everyday life.
Omae himself visits the site, talks directly with producers and craftsmen, and sometimes works together to develop products. We value the "joy of creating from scratch" and "the connection between people", and put our soul into each product.
Our mission is to bring small impressions and discoveries to the daily lives of Japanese people through authentic tastes and experiences from around the world. And through that experience, it is to shorten the distance between the culture and the people of distant lands.