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Snow Country Beauty

Snow Country Beauty

ユキグニビジン
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美容室ONE hair
A hair care brand that responds to the concerns of adults with natural ingredients and salon quality from Aomori.

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T4810277606937

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About the brand

A hair care brand that responds to the concerns of adults with natural ingredients and salon quality from Aomori.
1
Born from the problem of aging hair. A beauty essence developed by a hairdresser based on the voices of himself and his customers.
2
Care for hair and scalp at the same time. A certified essence containing Aomori PG (proteoglycans) that delivers moisture and firmness.
3
A silicone-free, natural formula that can be used for daily care. It is also useful for correcting sleeping habits and styling before a perm.

More about the Brand Owner

舩澤　陽介

フナザワ　ヨウスケ

Representative of ONE hair, a beauty salon in Aomori City, Aomori Prefecture. She has been a hairdresser for more than 20 years. In response to the voices of many customers and his own hair quality that changes with age, he started development with the aim of "care that makes you want to continue and can really feel the effect". Focusing on Aomori PG (proteoglycan) from Aomori, we have completed the certified beauty essence "Kira Fluffy" designed by W Approach that can care for hair and scalp at the same time. With our development and proposal capabilities from the perspective of the field, we continue to create products that are close to the issues of aging hair.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"I feel like my hair used to be firmer" — that feeling of discomfort increases with age.
There are moments when you just don't have your hair in good shape, and your mood sinks.
　
WeMore than 10 years at a small beauty salon in AomoriI have been facing the voices of people who are suffering from hair changes.
Especially after the 40s,Problems such as "volume does not come out", "spreads", "lackluster", and "the set cannot be decided".
Behind this is a compelling need for "care that can be adjusted without having to work hard"There was a common one.
　
Even as I get older, I want to be naturally beautiful without overdoing it.
For that"It can be used every day," "It is easy to use," and "It can be effective."is required.
　
That's why we'reCare that was really useful at the salon siteWe wanted to bring it to our daily lives.
"You don't have to work hard to get it right."A simple and effective one.
That is "Kira Fluffy".

What are we doing?

　
　
　
Kira Fluffy,Beauty essence mist for hair and scalpAre.
Just spray it on every morning for styling and before night care, and let it blend in.
"Fluffiness", "Cohesion", "Gloss"At the same time, we have the ability to achieve both the ability and the ease of continuation.
　
　
Features include:If you use it as a scalp care before drying, it will be easier for the roots to stand up naturally。
This makes it easier to handle hair that is prone to flak and to finish with a blow blow.
　
In addition, consideration was given to those who do not like scentsFragrance-free designTherefore, it can be used in any place or scene.
It has also been introduced in professional salons and is highly regarded as a finishing and base care.
　
It is a product that allows you to feel the ease of daily use and the feeling of salon-quality finish in one bottle.

Commitment to the product

Texture is the top priority, and fragrance is not addedFragrance-free designto.
Because the scent component can affect the texture,I chose not to put it in because of the ease of use and finish。
　
　
Not sticky,Fluffiness, cohesion, glossWe are very particular about formulations that can be fulfilled at the same time,
We aimed for a texture that "you can feel immediately after putting it on" and "the more you use it, the more it adjusts".
　
In addition,"Aomori PG (proteoglycan)" born from research at Hirosaki UniversityBlended.
It is a beauty ingredient extracted from raw materials derived from salmon nasal cartilage processed in Aomori Prefecture.
　
　
Effective use of local resourcesUpcyclingWhile incorporating the viewpoint of
High moisturizing power and elasticityIt can be expected to work to prepare the foundation of the hair and scalp.
　
「Daily care leads to circulation in the community」──
With that in mind, we carefully finished the design and formulation.

Who are supporting us?

　
　
Primarily,Women in their 40s and 50s suffering from "changes in hair quality"It has been selected for:
Especially in your 50s,This is the age when people begin to worry about waviness, lack of luster, and difficulty in standing up at the roots, and the number of people who review their care is increasing.。
"It's easy, but it makes it fluffy" "The more I use it, the better my hair feels."There are many people who feel that and repeat.
　
You can also use theIt has a variety of uses, such as creating a base for styling, re-sleeping, and improving the ease of handling perms.
It is also popular with those who have difficulty getting volume on the top and men who tend to crush their hairSo, by using it on the scalp before drying,The roots stand up naturally, making it easier to maintain a fluffy feeling.There are also voices such as.
“One bottle for the whole familyThis practicality is one of the reasons why it has been accepted by many people.
It is easy to propose not only in beauty salons but also in general stores and lifestyle shops as "daily necessities that play multiple roles", and has a wide range of sales floorsIt has become.
It is a product that is easy to develop not only in the washroom and hair care department, but also in combination with gift corners and travel miscellaneous goods。
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