About the brand
Delicious nutrition for your body and mind. Refrain from additives, take advantage of the blessings of nature, and cherish the original taste of the ingredients. Together with the producers, we deliver natural foods that are particular about deliciousness.
We deliver delicious food from all over Japan with the thoughts of the creator.
We only choose gentle foods that you will want to give to your family and loved ones.
Even in busy days, we deliver "ready-to-eat meals" that will give you a breather.
More about the Brand Owner

株式会社ディスカバリー
Discovery-inc.
Navel is operated by Discovery Co., Ltd., a marketing company that brings out the appeal of companies and products and helps them reach as many people as possible. Our mission is to make a lot of good purchases.
This navel started with the desire to deliver products from wonderful producers and manufacturers all over Japan to many people, so that more people can make "very good purchases".
If the number of "very good purchases" increases, new encounters will be created between producers, companies, and consumers. As a result, we believe that we will realize a world where the economy is energized and working people are richer.
We will continue to be a bridge between you and producers and manufacturers through navels.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Navel was born from the desire to deliver food that pleases the mind and body without "putting up with deliciousness for the sake of health".
Like the "navel" that connects mothers and children, we want to be a presence that connects people with the blessings of nature, and we put that thought into the brand name.
We have direct connections with producers all over Japan and carefully select and provide foods that value the original taste and health of the ingredients.
We aim to widely introduce good products that are popular in the region and to serve as a bridge between producers and consumers.
Commitment to the product
We only handle products that you want to give to your loved ones.
We do not use synthetic or chemical additives or genetically modified foods, and we strive to create simple and body-friendly foods that make use of the power of nature.
It is supported by people who are highly interested in health and food safety, and is highly supported by women in their 30s ~ 50s.
It is especially chosen by those who care about the health of their families and those who want to incorporate whole foods into their daily lives.