Jindai Tsubaki

カミヨツバキ
Vendor
利島農業協同組合
Pure camellia oil protected by "Toshima" with a population of 300. 300 years of tradition and pride of the island are condensed. A genuine bounty that is gentle on your skin and hair.
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T5010005033248

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About the brand

Pure camellia oil protected by "Toshima" with a population of 300. 300 years of tradition and pride of the island are condensed. A genuine bounty that is gentle on your skin and hair.
1
[Where is Toshima?] 】 Jindai Tsubaki was born on the island of Toshima, Tokyo. The production of camellia oil is 1.2 in Japan. It is a traditional genuine camellia oil that has been cultivated and protected throughout the island since 1716 (the first year of Kyoho).
2
[Camellia?] 】  The raw material is Yabu camellia, which is endemic to Japan. In addition, a special camellia tree that has been passed down for many years in Toshima and is selected and grown independently on the island. It is a precious best pressed oil using only that seed.
3
[What are the features?] 】  The main ingredient is oleic acid, which is also contained in human sebum, which is about 86%. It penetrates the skin and hair smoothly, protects against dryness without being sticky, and provides natural and beautiful moisture and luster.

More about the Brand Owner

加藤大樹

kato daiki

Head of Sales Department / It has been 10 years since I moved to Toshima. We are repeating trial and error every day to weave the rich nature of this island and the traditional camellia industry that our ancestors have carefully nurtured. We hope that more people will be able to use it through goooods. Thank you for your support of "Camellia Island" Toshima.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Camellia japonica (Camellia japonica) A plant that has grown wild in the mountains of Japan since ancient times. It is an endemic species that has a special meaning for us Japan. The oil protects the luster of women's black hair, illuminates the darkness as a lamp, and the hard wood has become a tool for daily life, supporting the aesthetic sense and life of Japan people for a long time. Yabu camellia is an irreplaceable historical presence that has always been a part of Japan culture.
 
There is a place where this deep connection with camellias is still strongly inherited.
That is Toshima, a small island in Tokyo.
 
This is the "Camellia Island" that has a particularly deep relationship with camellias among the Izu Islands, and has lived with camellias for about 300 years since the Edo period and 1716 (the first year of Kyoho) and has nurtured its culture.
 
In the past, the precious camellia oil from the island was paid to the shogunate as an annual tribute, and it was a literal lifeline that supported the lives of the islanders.
 
However, in the midst of the great swells of the times, the lack of successors and changes in the social structure have made it difficult to pass on this historic tradition and industry to the future.
 
The reason why we, who are currently a small community with a population of about 300 people, continue to make "Jindai Tsubaki".
This is because we have a strong sense of mission and passion to weave to the next generation the unique abundant blessings of nature that can only be found on this island, the unique cultivation and oil-refining technologies that our ancestors have built up through their wisdom and efforts in the harsh natural environment, and above all, the deep love and pride of farmers for each camellia flower.
 
To protect and nurture camellias, which can be said to be a symbol of Toshima's history and culture, and to correctly convey and spread its value both domestically and internationally.
 
This is the unchanging driving force and raison d'être of our "Tsubaki of the Gods."
 
 

What are we doing?

Based in Toshima, we produce and deliver 100% genuine camellia oil "Jindai Tsubaki" using only the seeds of Yabutsubaki japonica, which is endemic to Japan, as raw materials. The worldview that our brand "Jindai Tsubaki" aims for is to deeply respect the unspoiled nature of Toshima and its 300-year-old tradition, to make full use of the blessings of life of the camellia plant, and to gently accompany people's healthy and beautiful daily lives.
 
In product manufacturing, we are conscious of the unique challenges of the island, which is constrained by logistics and resources unlike the inland areas, and we emphasize sustainable initiatives to maximize the circulation of limited resources within the island.
For example, the oil cake produced in the oil pressing process is carefully returned to the soil as a valuable organic fertilizer in the camellia fields, and turned into the power to nurture the next abundant fruit.
 
In addition, we do not stop at the production of camellia oil, but pursue the potential of camellia from multiple angles.
We are also working on the development of new specialty products (e.g., camellia beer) using natural yeast collected from camellia flowers (camellia flower yeast) and the production of traditional crafts (e.g., camellia combs) using precious camellia wood obtained from the thinning required to maintain camellia forests.
 
In addition, we are also focusing on human resource development and exchange that will lead the future of the island, and we are actively accepting young people to experience agriculture using the national working holiday system and students from the International Volunteer Association, providing opportunities for them to experience the island's industry and life through help with farm work.
For local children, we conduct educational programs to learn about the ecology of camellias, the history of the island, and industry, and we are also developing activities to deepen their attachment to the local area and their understanding of traditional culture.
 
Through these diverse initiatives, we aim to disseminate the multifaceted value of Toshima's camellias, revitalize the island, and create the future of traditional industries.
 
 
 
 
 

Commitment to the product

"Jindai Tsubaki" begins with farmers carefully harvesting and selecting only the ripe seeds of camellia grown in the rich soil of Toshima, one by one. This commitment is also evident in our product lineup.
 
"Jindai Tsubaki -Gold-"
It is a golden-brown camellia oil that is carefully filtered and deoxidized so that only the best pressed oil of camellia seeds is carefully filtered so that the original color, aroma, and texture of camellia are carefully preserved. While it has a thick and dense texture, it blends in smoothly with the skin and hair and is not sticky. Recommended for those who want to directly feel the rich blessings unique to camellia oil.
 
"Jindai Tsubaki -Silver-"
Camellia oil is made by adding a decolorization and deodorizing refining process while maintaining the quality of "gold" to create a colorless, transparent and smooth texture. It is ideal for those who are concerned about the unique scent and color of camellia oil, or for those who want a more delicate feeling.
 
"Jindai Tsubaki -Shizuku-"
It is a premium organic oil that can be obtained from only 10% of the total Toshima camellia and is COSMOS ORGANIC certified in limited quantities. Using only ripe camellia seeds cultivated to meet strict standards, and carefully finished without sparing any effort, it is a precious drop like a "drop".
* The only camellia seed oil in Japan to obtain ORGANIC certification in November 2020 (* According to Toshima Agricultural Cooperative, at the time of certification)
 
 
All of our products adhere to the old-fashioned "Ichiban Shizuri" method and take great care to keep the active ingredients of camellia oil intact as much as possible. Above all, our camellia oil has an acid value of about 0.2 or less by refining, so it is difficult to oxidize and there is very little concern about oil burn (irritation and pigmentation of the skin due to oxidation of oil).
 
Because it is a small island with a population of about 300 people, the quality of "Jindai Tsubaki" is supported by farmland management and quality control that pays close attention to every corner.
It can be used for moisturizing care after bathing, daily hair care, scalp massage, etc.
 

Who are supporting us?

"Jindai Tsubaki" is mainly used by people who avoid chemical substances and seek high-quality products derived from nature, and is so gentle on the skin that it can be used from babies, and is used by people at all stages of life. In particular, it has become a large volume zone that has been supported for many years by elderly people who value a healthy daily life.
 
Here are some testimonials from our customers on our website.
"A small amount makes your hair surprisingly moisturized."
"My dry and sensitive skin calmed down and gave it a natural luster."
"It's not sticky, but it has great moisturizing power."
"I can't let go of this one because I can use it all over my body."
I feel that these specific comments are an encouragement for our product development and lead to a high repeat customer rate.
 
"Jindai camellia" has a wide range of uses
・ A general store that sells special products
・ Beauty salons, esthetics, and nail salons that come into direct contact with the customer's hair and skin
・ Lacquerware shops and pottery shops that sell traditional crafts (for product care)
It is handled by a wide variety of stores, and has earned the trust of professionals in various fields.
 
Finally, the quality of Toshima's camellia oil has been recognized, and it has been adopted as an important raw material for the products of many cosmetics brands in Japan and overseas.
 
・ A makeup artist brand that carefully selects materials with a strict professional eye and pursues artistic beauty
・A brand that values ethical principles such as natural materials and fair trade, and makes products that are friendly to the global environment
・A natural-oriented brand that simply utilizes the original goodness of traditional Japan materials and pursues minimalism but high quality
・ A salon brand that proposes sophisticated hair care products and total beauty based on advanced expertise
We are proud that the fact that it is used by companies such as is a reliable confirmation of the quality of our camellia oil.
 
 
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