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The world's first nail polish that changes color in response to sunlight (ultraviolet rays)! * Uses the world's first INCI-registered cosmetics-grade dimming raw material

ROYALBEACH　ColorChangeNails

ロイヤルビーチ　カラーチェンジネイル

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株式会社BBMJAPAN

The world's first nail polish that changes color in response to sunlight (ultraviolet rays)! * Uses the world's first INCI-registered cosmetics-grade dimming raw material

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The world's first nail polish that changes color in response to sunlight (ultraviolet rays)! * Uses the world's first INCI-registered cosmetics-grade dimming raw material

There is also a track record of more than 3 million views on video SNS (no ads) of the changing color, so you can get attention like no other.

When you go out on a sunny day, the degree to which the color of your fingertips changes can also be used as an ultraviolet light check, and the impact of surprise and fun makes people smile when they see it for the first time.

Nail polishes with a dimming function that can be used in cosmetics categories that can be officially sold (registered for pharmaceutical affairs) use BBM raw materials.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Making impactful products that can be differentiated and making people smile

We have been engaged in the OEM, retail and wholesale business of eyeglass frames for more than 20 years.

Practical Mr./Ms. lenses that change color in response to sunlight (ultraviolet rays)

Products that incorporate the dimming function into a part of fashion

I was inspired by the idea that I could make it.

Clothing and miscellaneous goods can be commercialized by using industrial dimming raw materials.

We judged that it would be difficult from the perspective of differentiation, and we checked how the color changes in our surroundings

When I made a Mr./Ms. pull with a nail polish that I could do, it seemed to be very fun regardless of age

"ROYAL BEACH" was born.

What are we doing?

So that the sun is a special place

Among the products that can be used safely and securely, it falls under the cosmetics category

Nail polish and other products require dimming materials that meet strict standards.

Through collaboration with a Korean friend who I know in the eyewear field and have known for many years,

It has been approved by international standards as a newly developed original raw material and registered with the Pharmaceutical Affairs Division.

It has been commercialized.

However, at the time of its release, the Corona disaster entered and "under the sun is a special place ..." That

Nationwide expansion in the direction of refraining from concepts inspired by resorts

Handling to variety shops and drugstores in a short period of time

There was also a trend to shrink.

In such a situation, I searched for products through TV programs, magazine interviews, and SNS.

We were supported by the customers who came.

It may still be a niche product, but for those who can use it

We hope it will be one of the pleasures of going out that is not conventionally found in nails.

Commitment to the product

ROYAL BEACH Color Change Nail Manicure changes color in response to ultraviolet wavelengths like sunlight and black light.

In addition, the irradiation time is long in summer, but the color changes even in winter.

As a characteristic, there is a difference in the way the color changes (intensity) when the amount of ultraviolet rays is high and when it is low, and it is also considered as a UV check.

In particular, attention is paid to the color that changes color from the base / clear (transparent),

The darker the base color, the higher the density of the color change.

It's easier to understand.

Who are supporting us?

The basic target audience was women in their late teens to 30s, who are highly conscious of nails and have a desire to explore new values. In fact, it is widely used by everyone from students to Mr./Ms. depending on the color.

At the time of its release, it was sold at major variety stores and drugstores, and distributed through beauty product wholesalers.

It has become a hot topic because it is a male idol's "favorite color", and Disney's limited character collaboration has also been a feature unique to color change.

It can be used as an accent for design nails and can be enjoyed in various ways.

I feel that it is attractive that anyone can easily experience the surprise like a magic trick as well as a normal nail polish.

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Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Get a 3,000 yen coupon for your first order!
You can also get an up to 30,000 yen coupon!

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ROYALBEACH　ColorChangeNails

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すぐに使える3,000円クーポンプレゼント！
さらに今なら最大3万円クーポン進呈！

ROYALBEACH ColorChangeNails

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Learn more about this brand

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ROYALBEACH　ColorChangeNails