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YUME to MOMO

YUME to MOMO

ユメトモモ
Vendor
muguetfleur株式会社
"Perfume to apply" was born from co-creation with Generation Z. A next-generation fragrance brand that nurtures sensibilities through fragrance.
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T4010701046502

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About the brand

"Perfume to apply" was born from co-creation with Generation Z. A next-generation fragrance brand that nurtures sensibilities through fragrance.
1
A stick-shaped perfume that can be carried around. A new fragrance brand that smells elegantly without being too strong.
2
A co-creation brand born from the voices of 1,000 people in the F1 layer with the concept of peaches in Okayama. A sustainable fragrance that balances fragrance and self-care.
3
It contains naturally derived fragrances carefully selected by perfumers and 10 types of ingredients such as shea butter and argan oil.

More about the Brand Owner

川淵晴加

HARUKA KAWABUCHI

A perfumer who delivers "time to fill the heart" with flowers and scents After graduating from university, he worked for a company and became independent. In 2016, he launched the flower class "muguet fleur" and started an initiative to regenerate lost flowers (discarded flowers) through regular flower delivery and space decoration. It will be incorporated in 2024 and expand its business with the philosophy of "weaving rich moments with flowers and fragrances." In 2025, the company will launch a fragrance brand "YUME to MOMO" with the theme of peaches in Okayama Prefecture, which will be available in department stores and commercial facilities nationwide. He is consistently involved in everything from brand worldview design to fragrance supervision, design and sales strategy. Through "scent manufacturing" that makes use of local resources, we propose a sustainable and comfortable lifestyle.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Based on the concept of "for everyone who dreams of exciting moments," we at YUME to MOMO want to deliver moments that suddenly soothe your heart even in your busy daily lives with scents.
It is a brand that was born from such a thought.
　
It was born from the desire to overturn the stereotype that "perfume = heavy bottle". The trigger was the voices of 1,000 TEENS. Listening to the earnest voices such as "I want to carry perfume with me, but heavy bottles are inconvenient" and "I want to enjoy the scent more casually", we began to explore new forms of fragrance.
　
Like peaches nurtured in the rich nature of Okayama, they are juicy, sweet, round and gentle. I want to express the moment when my heart flutters, like when I eat such a peach, with my scent. That was our wish. Peaches are a symbol of Okayama. Like that peach, we want to create a fragrance brand that gently snuggles up to people's hearts and brings excitement to their daily lives.

What are we doing?

Our goal is to create sustainable fragrances in harmony with nature. The innovative shape of the stick shape eliminates the need for traditional heavy jars and is compact enough to fit in a pouch. This lightness of 15g is our commitment to the lifestyle of modern women.
　
Our commitment to beauty ingredients is also an important value for us. Contains 10 carefully selected natural beauty ingredients such as argan oil, shea butter, jojoba oil, and squalane oil. We pursued a formula that is gentle on the skin and can be expected to have a skin care effect while enjoying the fragrance.
　
We don't forget to be environmentally friendly. We use eco-friendly recycled paper packaging to practice earth-friendly manufacturing. Because we were born from the rich nature of Okayama, we want to cherish its blessings and leave a beautiful earth to the next generation. With its melt-in-your-mouth texture and gentle formula that smells soft, it brings natural beauty to your daily life.

Commitment to the product

Our flagship product is innovative stick fragrances. With three scents, you can enjoy a different charm.
　
No.1 Peach FloralThe sweetness of freesia and jasmine blends together on a spring morning, and the juiciness of the peach is a fresh and pretty scent. Our signature fragrance is truly an expression of Okayama's peaches. It will make your heart flutter when you get ready in the morning or before meeting your loved ones.
　
No.2 Pure Sabonis a pure and refreshing sabon scent with a hint of chamomile on freshly washed linen. The clean scent blends naturally into any occasion, whether it's in the office or at school.
　
No.3 Natural Amberis a sophisticated scent that feels comfortable and deep as if you were spending time in a lush green earth. It will enhance the charm of adults at dusk or on special nights.
　
The melting texture blends gently into the skin and is highly durable. We have received happy feedback from customers saying, "The paper tubes are cute" and "I want to buy packages."

Who are supporting us?

Our brand is loved by women in their teens and 20s, especially those who seek excitement in their daily lives through fragrance. In particular, it has received high support from those who have experienced the inconvenience of traditional heavy perfume bottles and those who prefer natural and gentle scents.
　
Shibuya Hikarie ShinQs, Nakameguro Tsutaya Bookstore, Shinyurigaoka OPA selflove, etc., are also expanding their availability at sensitive select shops.
　
We have received warm comments from customers who have actually purchased the peach and the freshness of soap, such as "the sweetness of peaches and the freshness of soap" and "the paper tubes are cute", and we feel that our thoughts are definitely reaching our customers. We will continue to be close to everyone who dreams of exciting moments.
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