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Jewelry Shop Eternity

Jewelry Shop Eternity

ジュエリーショップ　エタニティー
Vendor
株式会社エタニティ総研
Centered around "Treasure Rice," we develop a brand that blends local agricultural products with a jewelry sensibility, and we promote trending products that have been featured in numerous major media outlets.
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About the brand

Centered around "Treasure Rice," we develop a brand that blends local agricultural products with a jewelry sensibility, and we promote trending products that have been featured in numerous major media outlets.
1
"Treasure rice" has been featured in many major media outlets such as TV, newspapers, and the web.
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We offer original products that leverage the charm of local regions nationwide.

More about the Brand Owner

高塚　正人

タカツカ　マサト

He is the CEO of Eternity Research Institute Co., Ltd. Fourteen years ago, I started a jewelry shop with the desire to deliver products to customers at fair prices, raising concerns about the unclear pricing system in the jewelry industry. As a First-Class Skilled Worker and Vocational Training Instructor, we have worked on visualizing skills and developing human resources, advancing systems that do not rely solely on experience or intuition. Currently, under the theme of "Connecting Rural and Urban Areas," we are developing an original brand that fuses agricultural products with experiential value. Our products have been featured in numerous media outlets such as TV, newspapers, and the web. Putting not only profit but also trust first, we promote the appeal of the region nationwide through warm products that move people's hearts.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We support farmers in Niimi City and are working to create new markets that enable agriculture to thrive as a sustainable industry. In particular, by creating added value through "experiential products" to address the risks farmers face from rice price fluctuations, we aim to build sales channels that do not depend on price competition.
　
By developing products that combine storytelling, playfulness, and gifting value, rather than just food, we aim to create a market chosen for 'experiential value' rather than 'price,' thereby strengthening producers' profit bases.
　
Furthermore, through this product, we aim to deliver local resources and producers' sentiments to urban consumers and serve as a bridge connecting rural and urban areas, thereby contributing to the sustainable growth of farmers and the local economy.

What are we doing?

Using contract-grown rice from Daisa in Niimi City, Okayama Prefecture, we offer interactive food gifts that blend the joy of food with a playful spirit.
　
"Treasure Rice" is a product that contains real gemstones and lets you enjoy treasure hunting with the included shovel. Furthermore, leveraging the commitment to quality cultivated through the jewelry business, we carefully select rice from the perspective of a jeweler who would select diamonds.
　
Developed as 'Batameshi-exclusive rice,' where freshly cooked rice is enjoyed with butter and soy sauce, it offers not only deliciousness but also the joy of discovery and the value of conversation.

Commitment to the product

The rice used is specially cultivated (Koshihikari), grown in an environment blessed with pure spring water drawn from the Daisa Valley in Niimi City, Okayama Prefecture, and in an environment blessed with the temperature difference between day and night. Through repeated dialogue with farmers, contract cultivation is realized, using rice packed with the blessings of nature and meticulous handcrafting.
　
We also handle everything from product planning to package design, creating products that value the joy of giving, the joy of receiving, and the excitement of discovery.

Who are supporting us?

It is supported mainly by customers in their 40s to 60s who prefer gifts and regionally distinctive products. It is widely used for birthdays, Father's Day and Mother's Day, summer gifts, year-end gifts, retirement gifts, event prizes, and has been featured in many major media outlets including TV, newspapers, and websites.
　
As the world's first experiential food gift, it has been well received by customers nationwide.
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Jewelry Shop Eternity
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