As a serious aging care brand that can be done from now on, it is a brand that handles a skin care series specializing in "blemishes and wrinkles" care.
As a serious aging care brand that can be done from now on, it is a brand that handles a skin care series specializing in "blemishes and wrinkles" care.
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Contains the medicinal active ingredient "niacinamide", which has a double effect on whitening and wrinkle improvement. We will approach the root of the existing "blemishes and wrinkles".
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We also pay attention to the feelings that tend to make it difficult to balance the mind and body with age. We invite you to a healing time with our special aromatic scent.
More about the Brand Owner
合同会社整え日和
totonoebiyori
Based on the concept of "doing what we enjoy doing," we are a company that is always pursuing what we want "now". The most important thing is to continue to connect individuals and society through corporate activities, regardless of any living environment. We aim for sustainable growth.
We launched "Preparation Hiyori" because we wanted to be close to women who are worried about aging and have doubts. In modern society, aging is sometimes perceived negatively, but we have a different perspective. Getting older means accumulating rich experiences in life. I want to support that beauty from both the skin and the mind.
In my years in the beauty industry, I've noticed a common pain point that many women have. It was a fundamental question: "What is beauty that is unique to you?" I want to create a brand that pursues beauty that shines from within without being influenced by trends, and can realize it in everyday life. With this in mind, "Preparing Hiyori" was born in Fukuoka.
Our goal is not just to provide cosmetics; Create a time where each user can face themselves and spend time with peace of mind. I believe that this is the path that leads to true beauty.
What are we doing?
In order to embody the world view of "Perfect Days", we continue to insist on creating products without compromise. In collaboration with skincare advisors, aromatherapists, and specialists with more than 10 years of development experience, we create products that combine functionality and comfort at a high level.
The active medicinal ingredient "niacinamide" in all of our products is an innovative ingredient that has been recognized for its effectiveness in both improving wrinkles and whitening the skin. But it's not just the effects of the ingredients that we value. To make you feel at ease from the moment you use it, we carefully blend carefully selected aromatic scents.
This commitment to fragrance is to elevate skincare time from a mere beauty care to a "sacred time to prepare the mind." In the midst of your busy daily life, we want to provide you with a luxurious time to face yourself, even if it's just for a few minutes. Such thoughts are contained in each product.
In addition, we pay close attention to environmentally friendly raw material selection and manufacturing processes in pursuit of sustainable beauty.
Commitment to the product
Our flagship product, the Wrinkle White Moisturizer, is a gem that sets a new standard in aging care. Niacinamide contains wrinkles and whitening at the same time, while the luxurious texture brings deep moisture to the skin. With morning and evening use, the firmness and transparency of the skin are gradually restored, and many customers have said that they are looking forward to looking in the mirror.
"Wrinkle Whitening Essence" is a serum for those looking for intensive care. Although it is light to use, the active ingredients penetrate deep into the skin, and as you continue to use it, you can feel a fundamental improvement in skin quality. The effect on the areas of concern around the eyes and mouth is particularly remarkable, and some people are impressed that they feel like they have returned to their skin 10 years ago.
And "CRYSTAL SOAP" is a facial soap that supports the creation of beautiful skin that starts with washing your face. With its fine lather and elegant fragrance, it washes away the fatigue of the day while leaving the skin with the moisture it needs. This simple yet sophisticated soap is the first step in your skincare routine, creating a pleasant start to the day.
Who are supporting us?
Our products are especially used by women in their late 30s and 60s who are positive about aging but want to cherish their own beauty. We have received warm comments from actual customers such as "I feel calmer every time I use it" and "I look forward to my skin care time," and I feel that we are able to provide value beyond mere cosmetics.
Although based in Fukuoka, we are also focusing on the mail order business so that we can deliver to everyone across the country, and we value long-term relationships with each customer along with polite customer support. We also provide direct counseling services at beauty salons and provide personalized advice tailored to your skin concerns. We are supported by women who trust in quality and seek a high-quality life that sympathizes with the brand's aspirations.
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