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Bionist

Bionist

ビオニスト
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株式会社GPトレーディング
To "self-sustaining skin" that moisturizes itself. A skin care brand specializing in skin bacteria care and bringing out the natural beauty of the skin, developed in partnership with beauty professionals
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About the brand

To "self-sustaining skin" that moisturizes itself. A skin care brand specializing in skin bacteria care and bringing out the natural beauty of the skin, developed in partnership with beauty professionals
1
In partnership with a research institute for skin resident bacteria, it contains a unique "skin bacteria care bio ingredient". It balances bacteria and leads to healthy skin that is resistant to external stimuli
2
With a dual approach of "skin beautifying bacteria × human stem cells", it features a high-performance formula that not only moisturizes but also provides age-appropriate aging care
3
Utilizing the perspective of a professional with 26 years of salon experience, we have achieved both 7 free formulas that can be used regardless of skin type and a price range that is easy to continue.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Bionist was born from the earnest desire to "provide comfortable skin care for everyone". The founder himself has faced the skin problems of many customers for many years as an esthetician, and as he himself experienced a serious illness, he became keenly aware of the importance of care that brings out the "natural power of the skin" rather than superficial repairs. After this exploration, I came across the existence of "skin bacteria (skin resident bacteria)" that control the skin's barrier function and moisture.
　
Modern society is in a very harsh environment for the skin, including dryness, UV rays, excessive washing, and stress. I was convinced that the imbalance of bacteria in such an environment is the root cause of many skin problems.
　
"By protecting beautiful skin bacteria, your skin will shine more like yourself." In order to give shape to this conviction, we collaborated with specialized research institutions and started developing products containing unique bio-based ingredients based on evidence. We aim for a future where everyone, regardless of skin type, age, or gender, can feel confident in their skin. With minimalist and sophisticated designs and waste-free formulas, our mission is to continue to support "self-sustaining skin" that is close to modern lifestyles and allows people to spend their days positively.

What are we doing?

Based on the concept of "having beautiful skin bacteria on your side," Bionist develops unique products that bring out the natural beauty of the skin. The core of the brand is a unique bio-ingredient (lactobacillus/soy milk fermentation liquid) created through joint development with specialized institutions. This supports the function of good skin bacteria and creates a skin environment with a high barrier function that can produce moisture on its own.
　
What we do not compromise on in product manufacturing is to achieve both "minimizing the burden on the skin" and "reliable usability". We thoroughly implement 7 free formulas that do not use petroleum-based surfactants, alcohol, parabens, synthetic colorants, mineral oils, fragrances, or silicones. It is gentle enough for people with sensitive skin to hold it with confidence.
　
In addition, it is designed to make your daily skincare a special time that resonates with your five senses, with a dense lather and a penetrating feeling that feels like it is sucked in the moment you put it on your skin. In addition, we promote sustainable manufacturing by adopting packaging made of bagasse material (sugarcane pomace) as an environmental consideration. Incorporating the latest knowledge from Japan and abroad, we deliver products to the world that are simple yet offer a sense of "real quality".

Commitment to the product

Here are three main products that symbolize the brand that are easy to convey when selling.
　
Bio Skin Essence Plus (Serum)
It uses a "triple premium formula" that fuses skin bacteria× human stem cells× exosomes. It is characterized by good stretch that can cover the entire face to the neck with 2-3 drops, and the smoothness of the skin the next morning. Specializing in anti-aging care, it gives firmness and shine that pushes back from the inside.
　
　
Bio Skin Lotion (Lotion)
It features a soft texture that envelops the skin. It directly supports the function of beautiful skin bacteria and creates a foundation of moisture that is resistant to dryness and external stimuli. With a subdued fragrance that is easy to use in any scene, and overwhelming penetrating power, it enhances the skin's barrier function.
　
Bio Face Wash (Facial Cleanser)
The fine and dense foam reduces friction and removes only dirt. Because it cleanses while protecting the skin bacteria, it remains moist even after washing. This is a cleaning item with the idea of growing bacteria that turns your daily face wash into "time to nurture your skin".
　

Who are supporting us?

Bioists are favored by a wide range of people who seek healthy and beautiful skin. The target audience is mainly women in their 30s and 40s, those who suffer from sensitive skin, age-related skin, and those who want simple, high-quality skin care. The actual customer base includes a wide range of age groups from late 20s to 50s, and is used by many people of all genders.
　
Sales channels include the official online store, physical stores such as variety shops and drugstores, as well as eight overseas countries. In particular, the skin diagnosis event at the Vietnamese variety shop chain has received high interest and favorable reviews from local customers.
　
Many buyers have commented that "it stretches well in a small amount," "my skin has changed the next morning," and "I can use it with confidence even on sensitive skin," and the high repeat rate speaks to my trust in the brand. The simple and sophisticated design and eco-friendly packaging are also appreciated by customers with modern values.
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