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URARA

URARA

ウララ
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URARA
"Herbal tea for the goddess" to take care of yourself. Only organic and pesticide-free ingredients are used, caffeine-free, and no food additives. A portion of the sales will be donated to environmental conservation organizations.
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T6810930357644

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About the brand

"Herbal tea for the goddess" to take care of yourself. Only organic and pesticide-free ingredients are used, caffeine-free, and no food additives. A portion of the sales will be donated to environmental conservation organizations.
1
"Herbal Tea for the Goddess" is a high-quality organic tea that heals the mind and body with color × fragrance therapy with the theme of self-love for self-love.
2
The cup of your choice will nurture the forest and illuminate the future. Through donations to the forest conservation organization "more trees", we will expand the forest of the goddesses.

More about the Brand Owner

田畑　麗

Tabata　Urara

Born in Akita Prefecture. From a young age, he experienced healing through tea and herbs, and became interested in health and beauty. After graduating from a university in Tokyo, he made a U-turn to get a job. After working as a nursing office worker and a health and beauty writer and editor in Akita Prefecture, he changed jobs to Iwate. Engaged in hydroponic cultivation of geothermal × Iot× herbs as a manager and administrator. He is interested in regional revitalization, environmental considerations, and sustainability that incorporate the power of plants and new forms of agriculture. After that, he started selling organic herbal tea under his own brand in October 2025. Started as a main business in January 2026. Through her own way of life as a woman and her backbone born in a depopulated area, she is engaged in activities that can give back to the community and the earth.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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URARA started out of the desire to light a small light in the hearts of women who are busy every day, along with plants as a companion of nature.
Women living in modern society continue to work hard in various situations such as work, family, and relationships. In such a situation, do you have time to stop and take care of yourself? From my own experience, I realized that even if I don't have time for others, I spend very little time for myself.
　
As a woman myself, I have had many experiences of being healed by the scent of plants and the power of plants while feeling tired and anxious every day. Among them, tea is indispensable. A cup of herbal tea envelops my tired heart. Along with the power of such plants, I wanted to bring healing and hope to myself and many other women.
　
The brand name URARA means "Urara", which is also a seasonal word for spring. It means that spring arrives, waking up from the long and harsh winter, and the animals and plants begin to work freely and shine.
By taking time to take care of yourself, I want you to awaken to yourself as a goddess and spend a peaceful, glamorous, and beautiful day. With such a wish, we launched this brand.
Our goal is not just to sell products, but to create a self-love experience through the five senses. To enrich life with the power of plants and fill the earth with smiles and love. I believe it starts with a woman's smile and good days.
　
Take time to be in a good mood with a "little good" herbal tea that regulates your mind and body
➡ Women are in a good mood and smile, creating a blank space in their mind and body.
➡ Women around them smile
➡ The circle of smiles expands
We will expand the activities.
　
　
In addition, by directly linking the actions purchased for oneself to donations to forest conservation organizations, we have created a system that can easily lead to social contributions, and we value gratitude and circulation to the earth.
　

What are we doing?

In order to realize URARA's worldview, we are committed to creating products that make the most of the blessings of nature.
　
　
Commitment to organic, organic, and pesticide-free ingredients
"Herbal Tea for the Goddess" uses carefully selected organic and pesticide-free ingredients from all over the world. The 10-pack package also obtained JAS organic certification. (The 2-pack is currently labeled as "using organic herbs")
Plants that have been carefully grown in each land, such as organic rosehips from Chile, organic hibiscus from Egypt, and organic orange peel from Tanzania, will heal your mind and body.
　
Commitment to additive-free and caffeine-free
"Herbal Tea for the Goddess" is caffeine-free, without food additives such as flavorings, sweeteners, colors, preservatives, and acidulants, considering that it is gentle on the body. It is also recommended for those who are concerned about caffeine.
　
Blend design that is easy to continue "just delicious"
"Herbal Tea for the Goddess" is not only drunk for special occasions, but also for daily self-care, so that you won't get tired of drinking it every day. Even when eaten with sweets or food, it has a soft taste that brings out the main character.
　
Blended design with color therapy
"Herbal Tea for Goddesses" blends themes, situations, and therapeutic experiences tailored to each of the three goddesses.
It is truly a special herbal blend "suitable for a goddess" designed to allow you to experience therapy through all five senses, incorporating the characteristics of herbs, blend ratios, and elements of color therapy.
　
Deep Consideration for the Environment
The herbal tea uses tea bags made from biodegradable plant materials that return to the soil. In addition, "Herbal Tea for the Goddess" contributes to the realization of a society in which forests and people live together forever by donating a portion of its sales to the forest conservation organization "more trees".
　
　
　

Commitment to the product

Herbal tea for the goddess: 3 goddess blends
　
Our product, "Herbal Tea for Goddess," is a special blend that will awaken your inner goddess. Herbal tea to awaken to yourself as a goddess, not "like a goddess". We deliver organic tea that snuggles up to your daily moments and heals your mind and body.
　
AURORA - Red herbal tea
A beautiful red blend inspired by the goddess of dawn and rebirth. It is characterized by a beautiful color and mild acidity created by organic rose hips, hibiscus, apples, etc. Perfect for starting your day or a moment when you want to encourage yourself. You can light up your mind and body, and enjoy the feeling of liberation as if you are surrounded by the fresh morning light. It is delicious hot or cold, and brings love, energy, confidence, and courage as a color therapy effect.
　
FORTUNA - Golden Herbal Tea
Inspired by the goddess of good luck, this sun-like golden blend is inspired. The refreshing scent of lemon verbena, lemongrass, and orange peel will brighten up your heart. The sweetness and savory flavor are pleasantly brought out, and the rich taste is as if the sun is shining on it. It balances the mind during busy days and brings fun, hope, brightness and creativity.
　
DIANA - Green Herbal Tea
A mysterious green blend inspired by the moon goddess. The beautiful blue color of butterfly pea and the harmony of lavender, chamomile, and spearmint bring deep relaxation and peace. Create a quiet moment as if you were surrounded by moonlight, and create a special time to heal yourself. It is ideal for relaxing at night, providing healing, peace, stability, and harmony.

Who are supporting us?

URARA products are loved by women who want to live their lives beautifully.
　
Main target audience
It is supported as a self-love and self-care product by working women in their late 20s to 60s, who want to take care of themselves in their daily busyness. In particular, it is used by many people who prefer organic products with a natural orientation, those who are interested in aromatherapy and herbal teas, and those who are highly concerned about environmental issues.
　
Sales Channels
We mainly focus on direct sales at our online shop, and we value communication with customers through Instagram and LINE official accounts. It is often used as a gift, and is chosen as a gift for birthdays and anniversaries, as a celebration, thank you, or family celebration, or as a gift at work.
Individually wrapped packs are also available, creating an environment where even first-timers can easily try it out. The individual pack comes in two packs, so it is popular for sharing with friends and family.
　
What customers say about our online shop
We have received warm comments such as "The scent has healed me and made my days feel better," "Drinking herbal tea calms my mind and restores my sense of myself," "I am happy to be able to use organic materials with peace of mind," and "I feel that I am contributing to society by participating in donation activities."
　
Comments from dealers
We have received feedback from confectionery shops that it is perfect for buying with sweets or as a product to include in gift sets such as sweets. In addition, the taste of herbal tea is mild and not too strong, so it is delicious as an herbal tea for daily drinking, and it is also popular as a supporting role that enhances the presence of sweets.
It is an herbal tea that goes well with general stores, flower shops, department stores, etc., as well as cafes, hotels, and beauty-related stores.
　
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