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Yamashita Shoten Koshishima Main Store

Yamashita Shoten Koshishima Main Store

ヤマシタショウテンコシキジマホンテン
Vendor
東シナ海の小さな島ブランド株式会社
From a small island in the East China Sea, we will deliver delicious scenery. Original products and foods that make you feel "island life", It is a lifestyle store with a wide selection of household goods.
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About the brand

From a small island in the East China Sea, we will deliver delicious scenery. Original products and foods that make you feel "island life", It is a lifestyle store with a wide selection of household goods.
1
The desire to protect the scenery of the island and the daily life here is the starting point of manufacturing and business.
2
We value relationships where you can see the face of the creator.
3
It is a lifestyle store where you can feel the "life" of islands on Japan's islands, including Koshikishima.

More about the Brand Owner

island company.

東シナ海の小さな島ブランド株式会社

A number of initiatives rooted in the island's villages, starting with the revitalization of terraced fields and terraced rice fields. By shedding light on the good old things that are being lost in the changing times, we can restore the unique character of the region and the context within it. This idea is not limited to manufacturing, but also leads to the revitalization of places of life, such as architectural spaces and living environments. We will continue to work to create happy people, things, and places where all local resources are circulated.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Koshikijima Island is located in the East China Sea, about 40 kilometers west of the Satsuma Peninsula in Kagoshima Prefecture. We are a small village with a population of about 1,000 at the northernmost tip.
　
"I want to create delicious scenery of the future."
　
With that in mind, we renovated an old private house that was over 100 years old in 2013 and started Tofuya. It was not a succession to a family business that had been passed down from generation to generation, but a challenge from scratch. Currently, we are working not only on Tofu but also on making various processed products using materials from the island.
　
Protect and nurture what is important.
From a corner of a beautiful village of one-story houses and stone walls, we deliver island life.

What are we doing?

　
　
By shedding light on the good old things that are being lost in the changing times, we can restore the unique "uniqueness" of the region and the context that exists there. This idea is not limited to manufacturing, but also leads to the revitalization of places of life, such as architectural spaces and living environments.
　
FUJIYA HOSTEL, which has been reopened after inheriting the liveaboard business, offers a place where you can experience island life, such as all-you-can-drink island shochu and guided tours of the village, based on the concept of a small island inn that takes you to the daily life of Koshikishima. In addition, old materials that are no longer in use and fittings received from private houses scheduled to be demolished are used for the exterior walls, and the bakery "OSONO BAKERY" is opened. In the village where you can walk, you are creating a daily life that you want to live in.
　
We are developing a business that values "relationship" with people in nostalgic landscapes while utilizing the resources of the island.

Commitment to the product

　
　
Tofuya's soybean butter
This product was born as a new standard to support busy mornings. From the memories of going to buy tofu with a bowl at 6 a.m. as a child, Tofuya has been redefined as "a person who prepares a happy morning for someone." Made with domestic soybeans Fukuyutaka, it is gently sweetened with brown sugar from Kikai Island. It is a product that can be enjoyed by spreading it on breakfast bread like butter. It is filled with the desire to let you enjoy the rich time of the morning even in the midst of busy days.
　
　
　
Fisherman's mark Kibinha Cauda
This bagna cauda sauce is packed with the flavor of Koshikijima's representative fish, "Kibinago". This product is made with freshly caught millet and was developed inspired by the traditional Italian sauce "bagna cauda". It can be used in a variety of dishes, such as dipping it in vegetables, mixing it with pasta, and so on. It is a dish that protects the island's fisheries and conveys the pride of fishermen. Three types of packages inspired by the big fishing flag fluttering at sea. When you line up the three colors, it looks like three ships are lined up.
　
　
　
Flounder grove sweet vinegar
In order to make our modern diet healthier and richer, this is a "drinking vinegar" that allows you to feel the goodness of Kidachia aloe from the inside of your body. A new kind of sweet vinegar made by fermenting whole kidachia aloe grown with non-chemical fertilizers and pesticide-free from Koshikishima, and adding beet sugar. If you divide it 3-5 times with water or carbonated water, you can easily enjoy it as a drink. Even if you mix it with milk or shochu. It is also recommended as a seasoning that brings out the richness of the dish. Please use it in a variety of dishes such as chicken nanban and millet pickled rice, black pork sweet and sour ankake, marinades, and pickles.

Who are supporting us?

　
　
Our products are"I want to support the island"It is supported by people who have this feeling. Not only people from the island and those who have visited the island, but also people who sympathize with the life and scenery of the island through social media and websites support the "activities to protect the island's scenery" itself, rather than simply purchasing products.
　
In particular, we have strong support from people in their 30s and 40s who value the values of food and life, and they sympathize with the worldview of our products, where "nostalgia" and "newness" coexist.
　
Customers say that "when I eat Tofuya's soybean butter, I think of the morning scenery on the island" and "When I surround myself with my family to cook with Kibina Cauda, I think of the fishermen on the island."
　
We do not simply sell products, but aim to convey the scenery and people's lives of Koshikishima through our products, and to become a destination that people want to go and see. And together with those who sympathize with that feeling, we would like to create a nostalgic landscape of the future.
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