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Today's Japan sake

Today's Japan sake

キョウノニホンシュ
Vendor
きょうの日本酒株式会社
Japan's first Japan-style bottle brand that delivers charming sake from all over Japan in a one-cup bottle (180ml) "without leaving anything left, just right".
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Liquor License

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Invoice registration number

T9010401163980

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About the brand

Japan's first Japan-style bottle brand that delivers charming sake from all over Japan in a one-cup bottle (180ml) "without leaving anything left, just right".
1
22 brands are selected from sake breweries all over the country. Some brands can be sold at room temperature.
2
Together with the "Ososo-san bag" that can fit a one-cup bottle perfectly, it can be used as a small souvenir.
3
Winner of the 2023 Good Design Award. The judges commented, "It is a challenging design that presents a new future to the Japan sake industry, which laments that it is difficult to sell."
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"It's hard to buy because I can't drink it all." "I want to try various brands."
In order to respond to such voices, today's Japan sake has begun.
As the living environment changes and the way we interact with Japan sake changes, I think there is a good way to do it now.
　
At the same time, I also felt that Japan sake was a waste.
There are delicious, story-telling, and attractive Japan sake all over Japan.
However, its charm is not fully conveyed. In fact, the consumption of Japan sake is declining every year, with an average of three breweries going out of business every month. If the brewery is gone, the same sake can never be made again.
　
The deliciousness and stories of Japan sake create opportunities for dialogue with yourself and others. I believe that through such a time, the day "today" will be enriched.
That's why we will deliver Japan sake in a way that can be enjoyed in a way that is just right.
　

What are we doing?

Today's Japan Sake is a one-cup bottle of Japan sake specialty store that will moisten your "today".
We deliver a selection of stocks that we have encountered all over Japan without leaving anything behind.
I have repeated conversations with breweries and brewers, and while receiving their thoughts, I choose brands one by one.
The 4G bottle in general circulation is 720ml. Today's Japan sake is a 180ml bottle. "I couldn't finish drinking" Japan sake became a bottle. At the same time, you can open various sake and enjoy drinking and comparing them.
　
In order to deliver the maximum deliciousness, it is bottled at sake breweries all over the country and delivered by cool or room temperature delivery according to the product. (Some brands can be deployed at room temperature)
Together with the "Ososo-sou-sou-sou" bag that can fit a one-cup bottle perfectly, it is popular as a small souvenir.

Commitment to the product

We have a selection of 22 stocks. We have a wide range of flavors and can be used to suit any occasion or dish.
"Sake color" expresses the aroma and taste of each brand by color.
You can choose sake based on the color as a clue, or you can try to layer it with the impression you drank. By having color, you can enjoy it intuitively and freely.
"Sake reading" summarizes information about each brand, such as the atmosphere of the brewery and the taste of the sake, in 140 characters. The written words will become auxiliary lines, and there will be new discoveries.
　
Winner of the 2023 Good Design Award. The judges evaluated it as "a challenging design that presents a new future to the Japan sake industry, which laments that it is difficult to sell." It has also won the Gold Award at the Japan Package Design Awards 2025 and the TOPAWARDS ASIA 2022.

Who are supporting us?

"Today's Japan Sake" is widely supported not only by those who want to rediscover the deep charm of Japan sake, but also by those who are not familiar with Japan sake until now.
　
In addition to being sold in department stores, high-end supermarkets, select shops, etc., it is also served in sophisticated hotels and restaurants, and its quality and concept are evaluated in a wide range of scenes.
At department stores and select shops, it is often purchased as a set with a "souvenir bag", which is appreciated as a small souvenir.
　
In addition, pop-up events held in various places are also popular, and many customers feel free to stop by and enjoy new encounters with Japan sake. In fact, we have received comments such as "I'm happy to be able to try various brands little by little," "I will definitely be happy if I choose it as a gift," and "Reading Sakeyomi deepens my understanding of Japan sake and is a conversation starter."
　
The appeal of "Japan Sake" is that it is friendly as an entrance for beginners of Japan sake and provides new discoveries for enthusiasts, and it meets a variety of needs.
　
　
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