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Realize the "full-fledged effect" in "time saving". Gentle and more suitable for any skin type. Launched by two female Ayurvedic advisors, a new era of natural cosmetics.

5,501

Followers

ARYURVIST

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Vendor

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Realize the "full-fledged effect" in "time saving". Gentle and more suitable for any skin type. Launched by two female Ayurvedic advisors, a new era of natural cosmetics.

5,501

Followers

Eco-friendly

Female Leadership

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About the brand

Realize the "full-fledged effect" in "time saving". Gentle and more suitable for any skin type. Launched by two female Ayurvedic advisors, a new era of natural cosmetics.

ARYURVIST is a cosmetics series born from the desire to incorporate the teachings of Ayurveda to live beautifully and healthily.

All Ayurvist items are safe to use not only for sensitive skin but also for babies, and we value an ethical perspective.

It is available at more than 60 department stores and select shops nationwide, and has been published in many magazines and media such as SPUR and &ROSY.

More about the Brand Owner

minimum合同会社

minimum LLC

Natsume Minomura and Mariko Taguchi, two Ayurveda advisors who founded MINIMUM LLC, visited Sri Lanka and South India, where Ayurveda is deeply rooted, many times and experienced the effects of Ayurveda. In addition to selling cosmetics, she also conducts a wide range of activities such as workshops, events, and column series with the hope that Ayurveda will be widely known.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I would like to propose a way to incorporate Ayurveda that is effective for both beauty and the mind.

When Taguchi, one of the founders, was working as a cosmetics product planner and trainer, he felt that many cosmetics manufacturers had the illusion that they could make their customers beautiful with cosmetics alone. Of course, cosmetics also have an effect, but I wanted to convey to my customers that it is important to incorporate daily care in order to maximize their effectiveness. Influenced by the influence of her mother from a young age, Ayurveda was incorporated into her life, and she thought that "if Ayurveda and cosmetics are fused, it will be possible to change from their lifestyle and get true beauty," and envisioned launching a brand.

Minomura, on the other hand, worked in the advertising industry as a copywriter. One day, due to hard work, I suddenly became deaf.

So, when I consulted with my friend, the first male Ayurvedic doctor in Japan, he told me, "It's because Vata is rising, so take care of it with this oil and take this spice...", and when I put it into practice immediately, it suited me very well and my physical condition recovered quickly. I was amazed at how easy it was, and I realized the charm of Ayurveda.

The two of us visited Sri Lanka and South India, the land where Ayurveda takes root, many times, and experienced its effects firsthand, and after returning to Japan, we continued to study Ayurvedic theory and obtained a qualification as an Ayurveda advisor. Because we have experienced the effects of Ayurveda, we have the advantage of being able to propose lifestyles that suit each customer.

What are we doing?

The concept that people who don't have time can become more beautiful, and the ethical perspective is also important

ARYURVIST products are made with a selection of plant oils and essences that match all constitutions of Ayurvedic theory. We aimed to gently soothe the skin and make it feel comfortable to breathe naturally. In addition, we have incorporated a "time-saving idea" that allows you to feel the maximum performance in small steps, and even if you are busy, you can use it every day without stress. For example, the "Abhyanga Body Wash", which has the No. 1 repeat rate, does not foam like oil, and is supported by many people because of its 4-in-1 ease of use, which can be washed, oil massaged, packed, and moisturized. It is a wish that people who cannot take time for themselves will become more beautiful.

It also emphasizes an ethical perspective in line with the teachings of Ayurveda. We have not conducted any animal testing in the past and will not conduct any animal tests, and our standard is to blend at least 95% naturally derived ingredients. In order to make the formula gentle on the skin and the environment, it does not contain mineral oil, petroleum-based cleaning ingredients, parapenes, synthetic fragrances, synthetic colors, or alcohol, so it can be used by people with sensitive skin and babies. We strive to make products that do not pollute the environment even if they flow into water with ingredients that decompose naturally. Bottles made from 100% recycled PET are used to reduce plastic waste.

Commitment to the product

All ARYURVIST items are carefully selected from plant oils, essences, and aromas to match people of all skin types. The aim is to achieve maximum results in a short amount of time. The common scent of ARYURVIST is a scent that reaches the heart chakra, which is an original blend of ylang-ylang, bergamot, and rizza.

You will feel calmer, your breathing will naturally become deeper, and you will be enveloped in a calm and comfortable feeling.

"Balancing Oil"

98% naturally derived ingredients. A two-layer moisturizing mist of herbal oil and beauty water. If you shake it, it can be used not only for skin care, but also for makeup, hair, and the whole body, and is very popular as a multi-mist that can be used for skin care at any time.

"Oil Peel Cleanse"

99% naturally derived ingredients. If you blend a rich oil jelly, it is a new kind of cleansing that reacts to makeup stains and makes botanical fibers appear. It gently entangles even unnecessary keratin, and after washing it off, you can achieve smooth and bouncy bare skin that looks like you have finished skin care.

Who are supporting us?

The main customer base of the brand as a whole is in their 30s and 40s, but since it can be used safely from babies and can be used regardless of skin type or gender, it is often picked up as a gift. Since there are no similar products, it is also characterized by a high repeat rate.

It is also used by models and people who make yoga their life's work, and is handled by a wide range of shops such as cosmetics shops, life select shops, department stores, sports goods stores, bath goods stores, interior decorations, apparel shops, and beauty salons.

From the user

・ It is rare to find a mist that can be used for the skin, body, and hair in a multi-purpose manner.

・I also use it for two children with atopy.

(Balancing oil)

・ The skin after washing is moist and there is no feeling that "I need lotion as soon as possible"

・ Feel that essences and oils stay on the skin

(Oil Peel Cleanse)

We have received such voices.

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