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EUDITION

The blessings of the region-specific citrus "Hezuka Daidai" that grows in nature as a face oil In addition to daily skin care, for plump and soft skin

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EUDITION

〜1,000
Followers
The blessings of the region-specific citrus "Hezuka Daidai" that grows in nature as a face oil In addition to daily skin care, for plump and soft skin
1
The main ingredient is Hezukadai, a fruit that has been growing wild in Kishira in Kagoshima Prefecture for a long time. It is rich in antioxidant and antibacterial properties, has excellent moisturizing properties, and is also effective in fine wrinkle care.
2
A blend of 9 types of plant oils and 3 types of essential oils in a golden ratio supervised by phytotherapist Atsuko Morita is a face oil that feels good on the skin.
3
Extracts are extracted from discarded pericarp and branches and leaves. Aiming for production that does not place a burden on farmers, a portion of the sales is returned to the hometown.

Brand Owner

More about the Brand Owner

岡田 麻李

MAKI OKADA

After graduating from Keio University's Faculty of Commerce, he joined Shiseido Corporation. He holds a Master's degree in Brand Leadership from the University of East Anglia in the UK and joined CIA Inc. as a project manager. In 2016, he established Suiro Co., Ltd. Launched EUDITION, a brand that aims to conserve plant diversity.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
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The goal is to revitalize Kishira
In order to preserve Kishira for future generations, we create products that make use of the vegetation unique to the region
 
The story of EUDITION began when I met Kishira, a very unique and nature-rich village in Kagoshima Prefecture. About a two-hour drive from Kagoshima Airport, this small village is surrounded by one of the largest primeval forests of evergreen trees in Japan and is home to a variety of plants. Trees accumulate fallen leaves throughout the year, which nurtures nutrient-rich mulch. Rain falls on the mountains and nutrient-rich water flows through the mulch, enriching the vegetation.
 
One of Kishira's specialties is "Hezuka Daidai". When I learned that this fruit has excellent beauty effects, I wondered if I could use it for skin care, which led to the birth of "EUDITION OIL".
 
Our goal is to pass on the individuality of the region to future generations in a sustainable way. In order to protect the diversity of the vegetation unique to the region and weave a new story, 1% of the sales of EUDITION OIL are donated to the NPO Kishira, a treasure island on land, to give back to the land. In 2021, it won the Regional Revitalization Award at the Sustainable Cosmetics Awards.
 
EUDITION aims to "EDIT" and utilize and conserve local vegetation that reflects the individuality of the region.
 
 
 
 
What are we doing?
Effective use of the waste part of the mound that grows in nutrient-rich humus
 
Since ancient times, fruit juice has been used instead of vinegar to create a local food culture. The Hezuka daidai used by EUDITION is grown by Nagatani Farm in Kishira with no pesticides or chemical fertilizers, and is harvested only once a year. It is a rare fruit that grows with the power of nature without human control over production. As a result, the production volume was low and the supply was not stable, but under the development and supervision of Atsuko Morita, a leading expert in phytotherapy in Japan, we succeeded in producing 1 ton of original cosmetic raw materials from 1 kg of fruit by culturing with yeast.
 
In addition, since the fruit part is used for processed products such as seasonings, juices, and jams, we selected the peel that is discarded at that time and the branches and leaves that are pruned as raw materials for EUDITION OIL.
 
By culturing yeast and using waste parts, we have been able to solve problems such as increase, decrease, or decrease in yield, and have made it possible to provide a stable supply of original cosmetic raw materials without placing a burden on local farmers.
 
By manufacturing cosmetic raw materials while protecting the current environment without increasing the burden on farmers, we have created a face oil that takes advantage of the potential of vegetation grown with the blessings of nature.
 
 
 
Commitment to the product
Hezuka daidai has fought disease and adapted to the environment with the plant's own components, so it is very rich in antioxidant and antibacterial properties. In addition, it has high moisturizing power and contains rare beauty ingredients that improve the texture of the skin, so if you continue to use it, it will take care of fine wrinkles and bring about the original firmness and luster.
 
Fermented plant oil extracted from Hezuka daidai, which has such an excellent beauty effect, is blended from the perspective of a phytotherapist. By blending 9 types of plant oils and 3 types of essential oils in an exquisite golden ratio, it achieves an effect that cannot be produced by the ingredients alone and a good feeling on the skin.
 
If the skin becomes hard due to dryness or irritation such as surfactants contained in cleansing agents, it will be difficult for lotion to enter, but by adding this oil to daily skin care, it will soften and loosen the skin and bring deep moisturization.
 
 
EUDITION OIL
 
Smooth and comfortable texture to use. As a booster, take a few drops in the palm of your hand before applying lotion and apply it to your entire face with both hands while slowly conveying the temperature of your hands.
 
It is often said that you should moisturize as soon as you get out of the bath, but in fact, even while soaking in the bathtub, the moisture on your face will already start to fly and dryness will progress. Therefore, it is recommended to apply this oil to your face while soaking in the bathtub and massage your scalp as it is. It is also effective when gently massaging from the center of the face to the temples and under the ears after washing the face in the morning, as well as after shaving.
 
The refreshing citrus scent and the woody deep scent of the natural essential oil Atlas Cedar Tree have a calming effect. It has a faint scent and does not linger, so you don't mind applying lotion or milky lotion afterwards.
Who are supporting us?
The fact that it does not use artificial fragrances and does not leave a scent behind, and the fact that it is ideal for preparing the skin after shaving, is also popular with men. It is supported by many people in their 30s and older, but I would like it to be used by people of all ages and genders who like the values of the brand itself.
 
We participate in pop-ups that develop sustainable products at department stores nationwide, such as Seibu Ikebukuro, Daimaru Tokyo, and Marui, exhibit them at select shops, and sell them online on our website.

All products

There are no products available for display

Products

All products

There are no products available for display

EUDITION

〜1,000
Followers
The blessings of the region-specific citrus "Hezuka Daidai" that grows in nature as a face oil In addition to daily skin care, for plump and soft skin
1
The main ingredient is Hezukadai, a fruit that has been growing wild in Kishira in Kagoshima Prefecture for a long time. It is rich in antioxidant and antibacterial properties, has excellent moisturizing properties, and is also effective in fine wrinkle care.
2
A blend of 9 types of plant oils and 3 types of essential oils in a golden ratio supervised by phytotherapist Atsuko Morita is a face oil that feels good on the skin.
3
Extracts are extracted from discarded pericarp and branches and leaves. Aiming for production that does not place a burden on farmers, a portion of the sales is returned to the hometown.

Brand Owner

More about the Brand Owner

岡田 麻李

MAKI OKADA

After graduating from Keio University's Faculty of Commerce, he joined Shiseido Corporation. He holds a Master's degree in Brand Leadership from the University of East Anglia in the UK and joined CIA Inc. as a project manager. In 2016, he established Suiro Co., Ltd. Launched EUDITION, a brand that aims to conserve plant diversity.
Read More

Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Show original
The goal is to revitalize Kishira
In order to preserve Kishira for future generations, we create products that make use of the vegetation unique to the region
 
The story of EUDITION began when I met Kishira, a very unique and nature-rich village in Kagoshima Prefecture. About a two-hour drive from Kagoshima Airport, this small village is surrounded by one of the largest primeval forests of evergreen trees in Japan and is home to a variety of plants. Trees accumulate fallen leaves throughout the year, which nurtures nutrient-rich mulch. Rain falls on the mountains and nutrient-rich water flows through the mulch, enriching the vegetation.
 
One of Kishira's specialties is "Hezuka Daidai". When I learned that this fruit has excellent beauty effects, I wondered if I could use it for skin care, which led to the birth of "EUDITION OIL".
 
Our goal is to pass on the individuality of the region to future generations in a sustainable way. In order to protect the diversity of the vegetation unique to the region and weave a new story, 1% of the sales of EUDITION OIL are donated to the NPO Kishira, a treasure island on land, to give back to the land. In 2021, it won the Regional Revitalization Award at the Sustainable Cosmetics Awards.
 
EUDITION aims to "EDIT" and utilize and conserve local vegetation that reflects the individuality of the region.
 
 
 
 
What are we doing?
Effective use of the waste part of the mound that grows in nutrient-rich humus
 
Since ancient times, fruit juice has been used instead of vinegar to create a local food culture. The Hezuka daidai used by EUDITION is grown by Nagatani Farm in Kishira with no pesticides or chemical fertilizers, and is harvested only once a year. It is a rare fruit that grows with the power of nature without human control over production. As a result, the production volume was low and the supply was not stable, but under the development and supervision of Atsuko Morita, a leading expert in phytotherapy in Japan, we succeeded in producing 1 ton of original cosmetic raw materials from 1 kg of fruit by culturing with yeast.
 
In addition, since the fruit part is used for processed products such as seasonings, juices, and jams, we selected the peel that is discarded at that time and the branches and leaves that are pruned as raw materials for EUDITION OIL.
 
By culturing yeast and using waste parts, we have been able to solve problems such as increase, decrease, or decrease in yield, and have made it possible to provide a stable supply of original cosmetic raw materials without placing a burden on local farmers.
 
By manufacturing cosmetic raw materials while protecting the current environment without increasing the burden on farmers, we have created a face oil that takes advantage of the potential of vegetation grown with the blessings of nature.
 
 
 
Commitment to the product
Hezuka daidai has fought disease and adapted to the environment with the plant's own components, so it is very rich in antioxidant and antibacterial properties. In addition, it has high moisturizing power and contains rare beauty ingredients that improve the texture of the skin, so if you continue to use it, it will take care of fine wrinkles and bring about the original firmness and luster.
 
Fermented plant oil extracted from Hezuka daidai, which has such an excellent beauty effect, is blended from the perspective of a phytotherapist. By blending 9 types of plant oils and 3 types of essential oils in an exquisite golden ratio, it achieves an effect that cannot be produced by the ingredients alone and a good feeling on the skin.
 
If the skin becomes hard due to dryness or irritation such as surfactants contained in cleansing agents, it will be difficult for lotion to enter, but by adding this oil to daily skin care, it will soften and loosen the skin and bring deep moisturization.
 
 
EUDITION OIL
 
Smooth and comfortable texture to use. As a booster, take a few drops in the palm of your hand before applying lotion and apply it to your entire face with both hands while slowly conveying the temperature of your hands.
 
It is often said that you should moisturize as soon as you get out of the bath, but in fact, even while soaking in the bathtub, the moisture on your face will already start to fly and dryness will progress. Therefore, it is recommended to apply this oil to your face while soaking in the bathtub and massage your scalp as it is. It is also effective when gently massaging from the center of the face to the temples and under the ears after washing the face in the morning, as well as after shaving.
 
The refreshing citrus scent and the woody deep scent of the natural essential oil Atlas Cedar Tree have a calming effect. It has a faint scent and does not linger, so you don't mind applying lotion or milky lotion afterwards.
Who are supporting us?
The fact that it does not use artificial fragrances and does not leave a scent behind, and the fact that it is ideal for preparing the skin after shaving, is also popular with men. It is supported by many people in their 30s and older, but I would like it to be used by people of all ages and genders who like the values of the brand itself.
 
We participate in pop-ups that develop sustainable products at department stores nationwide, such as Seibu Ikebukuro, Daimaru Tokyo, and Marui, exhibit them at select shops, and sell them online on our website.

All products

There are no products available for display

Products

All products

There are no products available for display
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