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Hoctin

Hoctin

ホクチン
Vendor
株式会社ホクチン
We will deliver marine delicacies nurtured by the sea of Hokuriku and traditional food culture to the whole country.

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Invoice registration number

T8220001006066

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About the brand

We will deliver marine delicacies nurtured by the sea of Hokuriku and traditional food culture to the whole country.
1
Our strength is to carefully select Hokuriku ingredients such as sea bream, shrimp, and sea urchin, and to create a gentle taste that takes advantage of the original flavor of the ingredients.
2
Many items can be stored at room temperature, and the individual packaging design can accommodate a wide range of gifts, souvenirs, and personal needs.
3
A product composition that can be easily enjoyed, such as grilled and petit cubes. We will answer both the demand for snacks and rice accompaniments.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why our brand started was a deep respect for the rich nature of Hokuriku and the traditional food culture that lives there. The Hokuriku region, facing the Sea of Japan, is surrounded by the sea and mountains that bring blessings from the four seasons, and fresh seafood and fermented foods have supported people's lives since ancient times. However, in the midst of today's busy life, I realized that these blessings of nature and the taste of the laborious tradition are gradually fading away. Therefore, with the desire to deliver truly delicious food to more people more easily and easily, we have launched a gift and order specialty store focusing on Hokuriku marine delicacies and dried fish.
　
The foundation of the brand is to "cherish the blessings of nature and make the most of the original taste of the ingredients." We do not rely on additives or excessive processing, and try to bring out the maximum flavor and aroma of the ingredients using the simplest manufacturing method possible. We also paid attention to quality and heartwarming packaging design, whether it is a gift or for home use, that everyone can choose with confidence.

What are we doing?

The worldview that our brand wants to realize is "a gentle food time in harmony with nature". To this end, we carefully select fresh seafood grown in the sea of Hokuriku and work to create products that combine traditional manufacturing methods with modern technology. We are particularly particular about processing methods that do not compromise the freshness and taste of the ingredients. For example, sea bream, firefly squid, and shrimp are quickly processed to maintain freshly caught freshness, and are finished with naturally derived seasonings such as salt and fish sauce "Ishiri" without using unnecessary additives.
　
The difficulty in creating the product was to maintain the traditional taste while balancing convenience and preservation to suit modern lifestyles. We have repeatedly devised ways to easily enjoy it, such as individual packaging that can be stored at room temperature and side dishes that can be easily cooked in a hot water bath or microwave. Through these initiatives, we are delivering "gentle deliciousness" filled with the wisdom of Hokuriku's nature and people to dining tables all over the country.
　

Commitment to the product

The popular "Bary" series is especially popular for its gift sets that allow you to enjoy various types of individual packaging.
　
For example, the "Barry Sesame-Scented Grilled Tuna" is a gem that uses luxurious sea bream from Hokuriku and perfectly harmonizes the aroma of sesame seeds with the natural flavor of fish. Just by lightly searing, the plump meat and rich aroma spread, making it a perfect accompaniment to alcohol or a side dish for rice.
In addition, the "Barry Grilled Shrimp with Full of Flavor" is a dish that stands out for the sweetness and savory flavor of the shrimp. It is characterized by its aroma that spreads the moment you open it and the crispy texture, making it easy to eat as is.
In addition, the "BARY Richly Grilled Uni Petit Cube" condenses the rich flavor of sea urchin into bite-sized pieces. The luxurious taste that spreads softly in the mouth without any odor is popular even with those who don't like sea urchin.
All of these products can be stored at room temperature and are individually wrapped, making them perfect for gifts and souvenirs. In fact, it has received high praise from many customers, such as "It looks cute and is fun to choose", "I was happy as a gift for my father, who loves alcohol", and "It is useful as another dish on a busy day". We are proud that you can easily and safely enjoy the taste of Hokuriku's nature and tradition.

Who are supporting us?

Our brand is favored by a wide range of generations of customers. In particular, it is often used as a gift or as a gift, and has received high praise from alcohol lovers and food-conscious people. In fact, we have received comments such as "I chose it as a gift for Father's Day and birthday", "The whole family can enjoy it", and "My children also ate it deliciously".
　
It is also available at stations, department stores, and souvenir shops in tourist areas in the Hokuriku region, and is also popular as a souvenir for travel or when returning home. At the online shop, we receive orders from all over the country, and there are many repeat customers. In addition, it is also used by those who want to easily enjoy delicious seafood in their busy lives, as well as those who are health-conscious and natural-oriented.
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