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About the brand

Thailand's very popular children's protection brand "Kindy Kids". A skincare series created by a mother for her daughter with sensitive skin. Winner of the Social Products Award 2021.
1
For her daughter, who suffered from eczema as a baby, she made skin care with only carefully selected ingredients from her mother. Jointly developed with a world-renowned luxury hotel spa amenity product manufactory.
2
Organic & Natural. The age of use is clearly indicated on all products. All products are certified as hypoallergenic. It can be used not only by children, but also by both mother and child, and is popular with adult women with sensitive skin.
3
In addition to baby lotions, full-body gels for bathing, sunscreens, etc., there are also outdoor protective sprays and emulsions for summer. Winner of the Social Products Award 2021.

More about the Brand Owner

ナチュラルスタイルズ(有限会社ハーモニー)

Natural Styles (Harmony, Inc.)

Live Healthy, Eat Tasty Under the slogan, we exclusively import organic and natural cosmetics, daily necessities, and processed foods mainly from Thailand. We carefully select only products from reliable manufacturers whose performance, quality, and price are convincing. Every brand is a product with a lot of repeat customers. Our Purpose: We will create a "circle of virtuous circulation" in society through commerce. Our Mission: Connecting people who share organic, natural, and sustainable ideas with the aim of achieving the well-being of all involved. Our Value: Belief Innovation Sincerity Best-in-class Our Principles: Fuse Aigo Toshiyuki Doji (from Dōgen Zen Master's Shōhō Ganzo) He is a member of the Tokyo Chamber of Commerce and Industry, a member of the Tamagawa Corporation, and is in charge of the Organic Retail Network Secretariat. He is also a lecturer at the Faculty of Career Design, Hosei University. Team caretaker.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Hello!
I'm Sararin, the founder of "Kindy".
 
I am a mother of two children, a girl and a boy. My daughter has severe eczema and was always bitten by mosquitoes when she was a baby. I couldn't find an insect repellent product that was safe to use on baby's skin and was effective and comfortable to use. In addition, organic and natural products are expensive, and it was difficult to find stores that sell them.
 
So I decided to make my own and started "Kindy". First of all, it must be safe to use and has excellent effects. Plus, it's affordable, and it's easy to get.
 
This is how "Kindy" was born, and from its origins as a "natural insect repellent product for children", it has now expanded to include skin care, Mr./Ms. care, and oral care.

What are we doing?

Developed in collaboration with a manufacturing company that makes spa amenity products for world-renowned luxury hotels.
 
Unusually for baby skin care, the age at which the product can be used is clearly stated. It can be used not only by children, but also by both mother and child, and is popular with adult women with sensitive skin.
 
In addition to baby lotions, full-body gels for bathing, sunscreens, etc., there are also outdoor protective sprays and emulsions for summer.
 
Winner of the Social Products Award 2021.
 

Commitment to the product

No.1 in popularity! [Baby Lotion Lavender (Newborn-) 250ml]
"Baby Lotion Lavender" is light but provides plenty of moisture and gently protects the baby's skin, which tends to be dry. Perfect for delicate baby skin, as well as adults with sensitive skin. Hypoallergenic certification (*). Formulated with organic and natural ingredients such as almond oil, shea butter, grapeseed oil, and bamboo extract. Free of mineral oils, parabens and fragrances.
 
 
Popular No.2! 【Mr./Ms. Lotion Lavender 6 months old (0+) SPF40 PA+++ 50ml】
No petroleum-derived ingredients or ultraviolet absorbers are used. Hypoallergenic certification (*). It is also recommended for sunscreen and makeup base for babies as young as 6 months old and adults with sensitive skin. It is smooth and there is no white residue. Although it is formulated to be resistant to water and sweat, it can be easily washed off with soap when it is removed. The aloe vera ingredient moisturizes the skin. No parabens or fragrances.
 
 
Popularity No.3! [Outdoor lotion lavender 0 years old - 60ml]
For your child's summer outing! Lavender and eucalyptus essential oils gently protect the skin from unpleasant irritation. A latex type that is difficult to get in the eyes and is easy to apply to the face of small children. It blends quickly into your skin and is not sticky
Hypoallergenic certification (*). No parabens or fragrances.
 
 
This does not mean that skin irritation does not occur in all people

Who are supporting us?

 
 
Families with Mr./Ms. children ranging from newborns to elementary school students. Those who are looking for gifts for those people.
 
・ Those who want to choose products that are gentle on the body, highly safe, and do not use chemical substances as much as possible for the health of themselves and their families.
・ Those who want to choose a product that has a low impact on the global environment.
・ Those who hope that their purchase will lead to the happiness of someone, including the creator and the production area.
・ Those who want to buy from a reliable seller.
・ Those who consider the balance between performance and price to be important.
・ Those who are interested in products with characteristics that are not often sold elsewhere.
 
Although the name recognition is still low, the satisfaction of those who have used it once is very high, and the repeater rate is very high.
 
Our products are not products that can be put on the shelves and sold immediately like well-known products, but they will definitely sell over time. All of our products have been carefully selected with confidence. We hope to have a long-term relationship with stores that have the desire to grow products with us.
 
[Customer's voice]
A high-quality lotion that does not insist in a good way. I use it all over my body with my kids! It is a texture that blends in with an elegant scent derived from nature. Even though it moisturizes well, it doesn't feel sticky even if you put on pajamas immediately after applying.
・ I'm glad I bought it because it is cost-effective! I use it every winter for my 2-year-old daughter, and the moisturizing power is perfect, the smell is lavender-scented, and the stretch is very good!
・The soft texture blends well with the skin, and the lavender scent is very nice.
・ It stretches well and the smell is to my liking. Children don't hate it.
 
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