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CRAFT WONDER

CRAFT WONDER

クラフトワンダー
Vendor
株式会社スモールジャイアンツスタジオ
A premium alcohol brand brewed with Japan's craft breweries.We pursue high-quality comfort without straining shoulders and elbows through the free creation of small sake breweries.
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Invoice registration number

T9011001154882

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About the brand

A premium alcohol brand brewed with Japan's craft breweries.We pursue high-quality comfort without straining shoulders and elbows through the free creation of small sake breweries.
1
We shine a light on the high technology and passion of small-scale sake breweries throughout Japan, and develop and develop premium alcoholic beverage products that utilize their outstanding manufacturing technology.
2
In order to provide "exciting moments", we are not bound by preconceived ideas not only in the production of sake, but also in the design and experience creation, and create surprises with thorough commitment.
3
We aim for sustainable growth not only in the domestic market, but also by elevating Japan's excellent manufacturing into a valuable culture in the world and returning the profits to small sake breweries in Japan.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In Japan, there are many small sake breweries that are not well known but continue to work on sake making with high technology and passion.
　
CRAFT WONDER was born from the desire to be a bridge between Japan's excellent manufacturing companies and consumers for a long time. The founder started his career at Isetan Mitsukoshi, where he learned the basics of hospitality and business, then learned how to create value at a consulting company, how to convey value at an advertising agency, and how to launch a business at a venture company, before starting his own business in June 2023.
　
Based on our mission to "create as many 'little giants' as possible from Japan," we have decided to launch a free and premium alcohol brand that develops and develops a variety of alcoholic beverage products by utilizing our hidden outstanding manufacturing technology and commitment with small and medium-sized sake breweries nationwide as manufacturing partners.
　
We believe that we cannot truly co-create with small manufacturing companies unless we take our own risks, convert them into value, deliver them to our customers, and return sales in return as compensation for their gratitude and excitement, rather than simply receiving money from small sake breweries.
　
We promise to transform these charms into surprising products beyond imagination and deliver exciting moments to our customers, such as our high level of technological capabilities that are preserved in history and tradition, our insatiable passion for creating new value, and our thorough commitment to deliciousness.
　

What are we doing?

CRAFT WONDER is based on the concept of "CRAFT -, carefully crafting exciting moments -WONDER-".
　
Our philosophy is made up of three pillars.
First, to "make Japan's craft sake brewery shine."
Our first priority is to turn our passion for manufacturing into value and make it shine.
　
Second, we are committed to surprises beyond the customer's imagination.
The "exciting moments" set forth in the brand concept can only be created by exceeding the customer's imagination. In order to create this moment, we are thoroughly committed to not only making sake, but also designing and creating experiences, without being bound by preconceived ideas.
　
Third, we want to make Japan alcoholic beverages a world-class culture.
Rather than fighting for a piece of the pie in the midst of the declining domestic population and the domestic alcoholic beverage market, our raison d'être is to turn Japan's excellent manufacturing into world-class value and give it back to small companies.
　
In order to realize these philosophies, we do not compromise in our product creation. For example, "Yuzu White Wonder" pursues sustainability by using only the peel of domestic low-pesticide yuzu juice produced in Mie Prefecture after production, and reusing the wheat and yuzu residue produced after brewing as cattle feed. In addition, "Barrel Wonder" uses rare Mizunara barrels and selects from raw wood through a unique route to use for aging, and develops products with attention to detail.

Commitment to the product

Each of CRAFT WONDER's flagship products has a unique story and flavor.
　
「Barrel Wonder No.001 Beer Amber Ale" is the ultimate beer aged in Mizunara whiskey barrels. Amber Ale, which uses 1.5 times the usual amount of malt, is aged for 5 months in Mizunara whiskey barrels called Japanese oak. It has a rich taste, but is characterized by its lightness after drinking and the aftertaste of fruit pound cake. While feeling the bitterness of citrus and cacao, you can enjoy a complex and deep scent that feels the nuances of mizunara.
　
「Eisbock Wonder No.001 Beer」is a phantom high-end beer that condenses the taste by freezing it. Icebock, a brewing method born in southern Germany that freezes beer with tanks, is adopted. Taking advantage of the fact that the extract melts faster than water, the taste is condensed by slowly extracting only the supernatant drop by drop. It is the ultimate bottle that combines a rich and rich richness with a fruity sweetness, while also being light in drinking.
　
「STRAWBERRY WONDER Fruits liqueur」is an exquisite strawberry liqueur with a rich seasonal taste. Nara Prefecture's finest strawberry "Kotoka" is slowly pickled as it is, and processed into juice and puree is also added to balance richness and freshness. Fragrances and colorings are completely free, bringing out the taste of the ingredients simply and to the maximum. The deep glossy red color and the smooth and rich texture wrap around the tongue, and the elegant sweetness and fresh aroma of carefully boiled Koduka spreads throughout the mouth.
　

Who are supporting us?

CRAFT WONDER is favored by adults who are looking for special moments in their daily lives.
We are collaborating with top-notch restaurants, bartenders, and brands from various industries, and are actively developing in places that propose high-quality lifestyles, such as opening a limited-time store at the Isetan Craft Beer Bar and holding pop-ups at the Estnation Roppongi Hills store.
　
In particular, products that pursue the appeal of "mid-meal sake" that can be enjoyed with meals have been highly evaluated by chefs and sommeliers. For example, "Yuzu White Wonder" was created with a concept that goes well with bistro cuisine, and "Rice Whisky Wonder MIZUNARA" was developed as the best meal sake that goes well with Japan food.
　
It is also in high demand as a gift, and is chosen as a gift for special occasions or as a way to express gratitude to loved ones. The message of "giving it to that person with gratitude for the commonplace" has resonated with many customers.
　
Our products are not just "drinks" but experiences that can be enjoyed with all five senses, and are loved by those who value quality time and memory.
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