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Hidenobu Yasui
While inheriting the delicate sensibility and aesthetic sense of traditional Japan craftsmanship, he captures a moment of the rich expression of cloth and pursues a creative adult real close that is not bound by preconceived ideas.
1
We are developing men's wear and women's wear, but 2024SS will only be available for men's wear because it is in the middle of a rebrand.
2
In addition to basic items, we are developing creative adult real closes that are not bound by preconceived ideas with a playful spirit.
Brand Owner
More about the Brand Owner
保井秀信
Hidenobu Yasui
In 2006, she graduated from Central Saint Martins College of Art & Design MA Fashion Womenswear in London. In search of high-quality Japan fabrics and sewing techniques, she returned to Japan in 2007 and began her production activities in Tokyo. In October of the same year, he started the brand with "Hidenobu Yasui". Since then, he has expanded his collection presentations into short films and photo presentations. Menswear starts from 2024 S/S.
Since May 2012, the company has moved its base from Tokyo to its hometown of Otsu City, Shiga Prefecture, and has continued to work vigorously not only in Japan, but also by holding exhibitions in Paris and presenting corporate collaboration shows in Asia.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to upgrade my daily life with the power of design.
What are we doing?
In addition to the basic items created and nurtured by our predecessors, we are proposing something new that is a little outside the framework of preconceived ideas.
Hidenobu Yasui started with womenswear. The woven name attached to the menswear is upside down. I value that kind of playfulness.
Commitment to the product
I believe that design is not only about drawing an overall picture, but also about choosing materials, cutting that is usually left to patterners, and deciding every detail that is not visible from the front with intention and without compromise, such as the detailed specifications on the back side and the pitch of the seams.
In menswear, shirt details are especially popular.
Who are supporting us?
Our customers are supported by a fairly wide range of age groups, from 30s to 60s. In addition, there is a lot of support from people involved in the fashion industry, and it is very appreciated that you can wear it both at work and in your private life.
All products
There are no products available for display
Products
All products
There are no products available for display
Hidenobu Yasui
While inheriting the delicate sensibility and aesthetic sense of traditional Japan craftsmanship, he captures a moment of the rich expression of cloth and pursues a creative adult real close that is not bound by preconceived ideas.
1
We are developing men's wear and women's wear, but 2024SS will only be available for men's wear because it is in the middle of a rebrand.
2
In addition to basic items, we are developing creative adult real closes that are not bound by preconceived ideas with a playful spirit.
Brand Owner
More about the Brand Owner
保井秀信
Hidenobu Yasui
In 2006, she graduated from Central Saint Martins College of Art & Design MA Fashion Womenswear in London. In search of high-quality Japan fabrics and sewing techniques, she returned to Japan in 2007 and began her production activities in Tokyo. In October of the same year, he started the brand with "Hidenobu Yasui". Since then, he has expanded his collection presentations into short films and photo presentations. Menswear starts from 2024 S/S.
Since May 2012, the company has moved its base from Tokyo to its hometown of Otsu City, Shiga Prefecture, and has continued to work vigorously not only in Japan, but also by holding exhibitions in Paris and presenting corporate collaboration shows in Asia.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to upgrade my daily life with the power of design.
What are we doing?
In addition to the basic items created and nurtured by our predecessors, we are proposing something new that is a little outside the framework of preconceived ideas.
Hidenobu Yasui started with womenswear. The woven name attached to the menswear is upside down. I value that kind of playfulness.
Commitment to the product
I believe that design is not only about drawing an overall picture, but also about choosing materials, cutting that is usually left to patterners, and deciding every detail that is not visible from the front with intention and without compromise, such as the detailed specifications on the back side and the pitch of the seams.
In menswear, shirt details are especially popular.
Who are supporting us?
Our customers are supported by a fairly wide range of age groups, from 30s to 60s. In addition, there is a lot of support from people involved in the fashion industry, and it is very appreciated that you can wear it both at work and in your private life.
All products
There are no products available for display
Products
All products
There are no products available for display
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