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SAMOE

SAMOE

サモエ
Vendor
SAMOE
A Japan-made brand that proposes stylish time-saving childcare goods that reduce the burden of housework for mothers and increase the smiles of parents and children, focusing on long-length meal aprons with suction cups.
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T5810847548757

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About the brand

A Japan-made brand that proposes stylish time-saving childcare goods that reduce the burden of housework for mothers and increase the smiles of parents and children, focusing on long-length meal aprons with suction cups.
1
Minimize cleaning up after meals. A time-saving apron that reduces the burden on mom with suction cups and long length
2
The perfect quality and sleek design for gifts. It is also chosen as a gift for special occasions
3
It is a brand that proposes a "mechanism to reduce time" that supports dual employment and one-operation childcare with its products

More about the Brand Owner

左官　萌美

SAKAN MOEMI

She is a mother of four children and the representative of the childcare goods brand "SAMOE", which was born from the real worries of raising children. Starting with no sewing machine experience, a single handmade apron became a hot topic, and now it has grown into a brand with fans all over the country. While struggling to balance childcare and work, he is passionate about making things that "reduce the hassle of mothers and increase the smiles of parents and children", and has developed many items that combine function and design, such as aprons with suction cups and 3-way towels. Currently, he is also working as a design director, focusing on social media dissemination, product planning, and collaboration with local communities.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Every day I grope around with my first childcare. When everything was not going well, including cooking, cleaning, and laundry, and my mind and body were at their limits, I suddenly realized that I was calm only when I had time to make something for my children. That is the origin of SAMOE.
　
I had never even touched a sewing machine, but the apron I made for my child caused a stir on social media, and before I knew it, I was receiving orders every day. In the days when I was exhausted and couldn't afford to laugh, it was the "voice of the customer" that gave me light. As a way to give back to such customers, we launched SAMOE because we wanted to give shape to "manufacturing that reduces the burden on mothers".
　
While struggling to balance childcare and work, I want to solve the inconvenience that I felt was "I wish it was more like this" through products. That is SAMOE's mission now.
　
SAMOE's goal is to increase the number of "systems that allow people to spend time with their children with smiles" in their homes. To this end, we continue to develop products that are not just manufacturing, but also products that "create space in time and feelings by using them."
　
In the future, we would like to develop childcare and lifestyle goods that are close to the life stage, such as set products that support preparation for nursery schools and elementary schools, multifunctional towels, and convenient items for mothers, beyond aprons.
　

What are we doing?

SAMOE was born with the desire to increase the moments when mothers who are busy with childcare, housework, and work can smile even a little. I myself started the brand with a handmade piece based on the experience of feeling that "only making things for children is fun" while worrying about childcare. Currently, we develop and sell childcare goods that are both practical and designable, focusing on "reducing the time and effort of mothers and valuing parent-child time."
　
The representative product, the "Suction Cup &Long Length Meal Apron," prevents stains on children's clothes and floors, greatly reducing the hassle of cleaning up. Many people have said that the "frustrating time" that used to be three times a day has turned into a meal time with a smile.
　
All products are carefully sewn in Japan and are of Made in JAPAN quality. We work with reliable domestic sewing factories and mom craftsmen to achieve both ease of use and durability. Rather than mass production, we are particular about each one in small batches, and we continue to improve detailed specifications according to the usage scene.
　
In addition, in order to meet the demand for gifts, we are particular about elegant colors that look exciting and sets up that can be used as soon as you receive them. It is functional, stylish, and can reduce the burden of housework. As such a "practical gift", it is also popular as a baby gift or a one-year birthday gift.
　
"Reducing the hassle of childcare = increasing the time to face the child".
SAMOE will continue to be a brand that is close to the future of mothers and children.
　

Commitment to the product

[Long Length Meal Apron with Suction Cup]
　
It is SAMOE's signature product and is a popular item that has sold over 5,000 items in the series. With a suction cup that can be fixed to the table and a long length design that covers your feet well, you can catch food and drink spills without dropping them on the floor. It reduces the hassle of cleaning and changing clothes after meals, and delivers "time saving" and "peace of mind" to busy moms and dads every day.
　
The suction cup is removable and easy to carry in a special pouch. It is also useful when traveling or eating out. In addition, it is made of water-repellent and quick-drying materials, so it dries quickly after washing and does not wrinkle easily. It is lightweight and compact when folded, making it ideal for nursery school bags and outings.
　
All sewing is done in Japan, and every detail is meticulous. We are particular about Made in JAPAN quality that can be used for a long time with peace of mind. The patterns and colors are mainly elegant and elegant, and they are highly regarded not only for everyday use, but also as gifts for one-year birthdays and baby gifts.
　
It is designed to support children's desire to eat while reducing the stress of cleaning up for parents. It is a piece that combines cuteness and functionality, and is close to modern childcare.
　
　
　

Who are supporting us?

[Target audience and actual customer base]
It is supported by many mothers raising preschool children aged 0 to 3, as well as dual-income families and families raising children in one operation. In particular, many repeat customers were satisfied with the practical aspects of their children, such as "it has become easier to clean up after meals" and "the stress of changing clothes and cleaning has been reduced", from those who have children in the baby food and hands-on period. Many of them are purchased as gifts, such as for one-year birthdays and baby gifts, and about 30% of the total demand for gifts.
　
[Buyer's voice (some excerpt)]
"My daily meal time has changed from irritation to a smile."
"The amount of falling to the floor has decreased dramatically!
"It's stylish and perfect as a gift, and I gave it to a friend who is raising children."
It has received high praise not only for its functionality but also for its design and gift appearance.
　
[Characteristics of sales results and wholesalers]
It sells mainly on its own e-commerce site, and plans to strengthen wholesale alliances with stores that handle miscellaneous goods and gifts for moms in the future. It has a high affinity with retailers that value domestically produced, functional, and design, and combines eye-catching and elegant visuals with high practicality even in stores.
　
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