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Boom The

Boom The

ブームザ
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東京タカラフーズ株式会社
A new kind of popcorn from Ukraine that explodes with surprise and excitement. Internationally certified quality and playful flavors create an extraordinary that colors everyday life

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T8010001124888

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About the brand

A new kind of popcorn from Ukraine that explodes with surprise and excitement. Internationally certified quality and playful flavors create an extraordinary that colors everyday life
1
Curious raccoons and pops of color. With its cuteness that makes you want to pick it up, it strongly catches the demand for SNS looks and small gifts.
2
A variety of flavors are fun to choose from, from the classic salted caramel to sour and sweet.
3
Commitment to natural ingredients, halal, and trust in obtaining ISO22000. The use of non-GMO corn and other quality that is acceptable to health-conscious people
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Boomza is a premium popcorn brand that was born in Ukraine in 2014. Driven by a strong desire to "transform popcorn from a mere treat into an experience that surprises and impresses," we create a completely new snack experience that blends playfulness and quality with traditional products.
　
The brand's iconic Boom the Raccoon is a symbol of insatiable curiosity and adventure. Just as he travels the world to deliver the best ingredients he finds, we use a single popcorn as a canvas, vividly depicting the diverse flavors and food cultures of the world. We aim to deliver "small extraordinary" that makes you forget your daily life every time you say it, stimulating consumers' five senses and providing them with an exciting sense of exhilaration.
　
What Boomza wants to realize is a world where everyone can creatively enjoy "snack time" and communicate with each other, regardless of generations or borders. As not just a snack to satisfy hunger, but as an entertainment that enriches life, we continue to expand the possibilities of popcorn and bring a free and enjoyable snack culture to tables around the world.

What are we doing?

Boomza has placed "explosive surprise and excitement" at the core of the brand, combining the simple ingredient of popcorn with a variety of flavors and playfulness. What we value is to stimulate the five senses of those who eat it and bring new discoveries to their daily lives. For example, flavor developments such as Tom Yang Goong, Indian curry, coconut, and cola that incorporate tastes and cultures from around the world provide an experience that goes beyond the boundaries of existing popcorn.
　
In product manufacturing, we conduct thorough quality control from raw material selection to the manufacturing process, using non-genetically modified corn and natural ingredients. With Halal and ISO22000:2018 certifications, we cater to diverse food cultures and values around the world. In addition, we are particular about the packaging design, and we are pursuing minimalist and sophisticated visuals such as transparent tubes and peel-off lids that look great as gifts and everyday use. The brand's mascot, Boom the Raccoon, adds a playful touch to the game, creating an experience that will lift your spirits just by picking it up.
　
In the development of diverse flavors, we repeatedly research and prototypes of local food culture, and pay attention to details from taste balance, texture, and aroma. These accumulations have shaped Boomza's "worldview" and enhanced its presence as a snack brand that brings new colors to everyday life.

Commitment to the product

[Caramelized popcorn and salt caramel]
This premium popcorn has an exquisite contrast between sweetness and saltiness. The rich and creamy caramel richness is enhanced by a pinch of sea salt, creating a luxurious taste that you won't get tired of. The crispy and light texture, along with the mellow aroma that fills your mouth, is a blissful moment. It is a classic and popular product that will brighten up any occasion, from everyday tea time to sharing on special occasions.
　
[Caramelize Popcorn Sour &Sweet]
The contrast between the crisp acidity and the sweet caramel stands out, making it a playful new popcorn. The bright acidity that runs through the rich sweetness has an unforgettable impact once you try it. Perfect for those who prefer a stimulating balance of flavors, this is a must-see for fans who bring color and surprise to their daily lives.
　
[Caramelized popcorn and real coconut]
The contrast between the crisp acidity and the sweet caramel stands out, making it a playful dish. The crispy texture of the carefully coated coating and the refreshing aroma of cherries harmonize exquisitely, creating a one-of-a-kind balance. The bright acidity that runs in the rich sweetness is addictive, making it the perfect finish for those who like a pungent taste. It is a new snack that adds surprises to everyday life and is a must-see for fans.
　

Who are supporting us?

Boomza is supported by a wide range of people, mainly sensitive young people in urban areas and women in their 30s and 40s who have high demand for gifts. It is especially popular with people who are looking for a little sense of extraordinaryness and playfulness in their daily lives, and trend-oriented consumers who are looking for products that are trending on social media. Many actual buyers have commented, "The packaging is cute and perfect for souvenirs," and "The unique flavor made my gathering with friends exciting."
　
In addition, the handling of products at stores with sophisticated product lineups, such as select shops, lifestyle general stores, and gift corners of department stores, has increased. Even in online stores, there are many repeat customers and bulk purchases, and it is chosen as a gift demand or as a reward for themselves. Boomza is loved by many people not only as a snack, but as an "experience" that colors their daily lives.
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