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IICO's snacks are "food" that can be eaten together by people who have cleared food hygiene standards. We sell additive-free snacks handmade by pet dietitians and pet food educators.

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iico

イイコ

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IICO's snacks are "food" that can be eaten together by people who have cleared food hygiene standards. We sell additive-free snacks handmade by pet dietitians and pet food educators.

4,788

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About the brand

IICO's snacks are "food" that can be eaten together by people who have cleared food hygiene standards. We sell additive-free snacks handmade by pet dietitians and pet food educators.

IICO's snacks are "food" that can be eaten together by people who have cleared food hygiene standards. Handmade additive-free snacks supervised by pet dietitians and pet food educators.

The design concept of all products is "borderless design that updates everyday life and does not make you feel a sense of life".

In consideration of the SDGs, we are working to reduce food loss and select environmentally friendly materials for packaging.

More about the Brand Owner

浅田姉妹

アサダシマイ

The Asada sisters have been close to animals since they were children. In July 2020, the pandemic was used as an opportunity to start a business that could make use of the two people's common "dog love" and "manufacturing experience". On November 1 of the same year, IICO opened [dog snack specialty store]. 【Sister Asada】 After graduating from university, he was engaged in the design of commercial spaces centered on stores and PM work. Became independent in 2013. After becoming independent, he was engaged in design work for a wide range of businesses such as stores, hotels, and housing. In 2015, he met a French bulldog, UMU, and his values changed completely. She is qualified as a pet nutritionist and pet dietetizer, and is in charge of planning, confectionery production, and direction at IICO. 【Sister Asada】 After graduating from a vocational school, he worked at a major company in the planning of PB's children's apparel. Engaged in planning and production of women's apparel at a textile trading company and manufacturer. He also worked for a pet supply manufacturer in the planning and production of dog clothing. Became independent in 2020. At iico, he is in charge of design, SNS operation, and packaging.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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A small gift for the good ones who add color to their daily lives.

IICO started with the desire to propose a gift to express gratitude to your dog who is close to you every day.

Dog treats are not just a luxury item, but an important communication tool that connects dogs and people. Dog treats are gentle on the body and additive-free. Furthermore, while being conscious of creating sustainable products, iico was born as a brand that provides content that can be enjoyed by Mr./Ms. regardless of generation, nationality, or gender by incorporating the excitement of opening a cookie tin into the package design.

People who love dogs refer to them as "goodies" many times in their lifetime. Iiko is a wonderful word that can convey affection regardless of gender. Just as "kawaii" has become a common language around the world, "iico" was named with the dream that "iiko" would one day spread across the ocean. The brand name expresses such a wish along with the desire to "aim for a brand loved by Taku's good Mr./Ms.".

What are we doing?

Brand Concept "Friendly to Dogs, People, and the Earth"

A dog's happiness is that he can see the smiles on his family's faces when he eats delicious food. In order to achieve this, IICO believes that it is necessary for people to be healthy and for the earth to be clean.

(1) IICO's snacks are not "miscellaneous goods" but "foods" that people can eat together.

Under Japan law, dogs are treated as "property" and dog supplies are treated as "miscellaneous goods". Shampoo for dogs is not a cosmetic product, but a miscellaneous product. Food and snacks are miscellaneous goods, not food. IICO manufactures in equipment that has cleared the Food Sanitation Law and thoroughly labels the quality of food standards so that it can be used with greater peace of mind.

(2) Additive-free snacks that do not use flour, eggs, dairy products, or sugar

We carefully select raw materials so that more people can eat them, and pursue a size and hardness that are easy to use regardless of breed or age. All small heart cookies, less than 2 cm, are made by hand. We only serve what people think is delicious to eat.

Criteria for Selecting Raw Materials

1. No allergens (flour, eggs, dairy products, corn, nuts, etc.) are used.

2. The ingredients must be additive-free (no food additives).

3. Safe and secure.

4. Tasty and palatable.

5. Stable procurement possible.

(3) Borderless design that does not make you feel a sense of life

My sister is an interior designer, and my sister is an apparel. Each of them has designed in a different genre. That's why I try to design things that don't interfere with the interior or fashion. It features a simple but edgy design that doesn't look like a dog product.

Sustainability Initiatives

IICO is actively engaged in sustainability initiatives.

1. Providing healthy dog treats using additive-free (no food additives) ingredients

2. Selection of environmentally-friendly packaging and wrapping

3. Proposal of sustainable items that are useful for living with dogs

4. Contributing to the reduction of food loss

Commitment to the product

"Snacks, go to the can."

"I want to recreate the feeling of elation that you feel when you buy jewelry or chocolate and open the box with dog treats," and the desire to deliver the aroma of cookies to the dogs as it is, led to the package in the form of a "can". Cookie tins are moisture-proof, light-shielding, and sealable, making them ideal for locking in flavors and aromas. It is also highly durable, so it is sustainable and earth-friendly. In order to be able to eat deliciously until the end and to enjoy life with dogs more, we propose "snacks in cans".

Small cookies wrapped in candy molds

The item that wraps 3 to 5 small heart cookies in candy is IICO's signature item. (There are 5 rice flour cookies and 3 oatmeal cookies)

Since the number in one packet is fixed, it is easy to grasp the amount given, which is useful for health management. In addition, because it is a size that can be easily put in a pocket, it is easy to use for going out with your dog or for a walk when you want to go light, and it is perfect for daily use. Of course, there are many users who use it as a gift, and it is characterized by the fact that there are many cases where candy is self-wrapped in small portions and used at events and off-meetings, as well as giving gifts as gifts as they are.

Cookies are available in two types of bases

Cookies are available in two types of bases: rice flour cookies and oatmeal cookies. Oatmeal is compatible with wheat flour and rice allergies, which are surprisingly common in dogs, so it is easy to select not only for owners with allergies but also for those who do not know the details of the gift recipient.

Who are supporting us?

●Target Audience

・Late teens to early 30s

・ Those who are particular about their lifestyle and do not compromise on food, clothing, and shelter

● Actual customer base

・ Those who properly manage the health of their dog

・ Those who have allergies and it is difficult to select snacks

・ Age range is 10 to 50 years old (the most common user group is 20 to 30 years old)

・Wealthy people

・ Those who have individuality

・ Those who have high sensitivity

・ Those who are particular about fashion and lead a rich lifestyle

・ Those who do not have a dog

●Usage

[Those who live with dogs]

・ Daily use of your dog

・ Gift for dog friends

・Souvenirs for events and off-site meetings

[Those who do not live with dogs]

・ Use as a gift for a wedding celebration or a dog that attends

・ Gifts for your boss and friends

・ If you have a high sense of beauty, use it as a guilty-free cookie for yourself

●Industries with a track record of handling

・Cafe

・Art Restaurant

・Lifestyle Shop

・Accommodations such as hotels

・ Select shops (women's / men's), etc.

Accommodations such as hotels have been adopted as novelties and benefits of limited accommodation plans. Depending on your budget and delivery date, we will also propose original collaboration products and original wrapping, so please feel free to contact us.

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