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Ginger Mushi Fermented Ginger Ale

Ginger Mushi Fermented Ginger Ale

Now on sale ~5/5 14:59
ショウガノムシ ハッコウジンジャーエール
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株式会社しょうがのむし
Non-alcoholic indulgences. The roots of the current ginger ale. The only fermented ginger ale (ginger beer) in Asia with a full-fledged brewery. A different level of taste and drinkability.
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T2030001135105

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About the brand

Non-alcoholic indulgences. The roots of the current ginger ale. The only fermented ginger ale (ginger beer) in Asia with a full-fledged brewery. A different level of taste and drinkability.
1
We use only pesticide-free and pesticide-reduced ginger from the local "Minuma Tanbo". It is brewed with no additives such as preservatives, colorants, or flavors. The representative who lives with a real chonmage is also a hot topic in the media.
2
We are also working on local issues such as reducing fallow land from manufacturing to sales, reducing food loss, upcycling waste, and creating work opportunities for people with disabilities.

More about the Brand Owner

周東孝一

Koichi Shoot

A hobby enthusiast and former sake maker. In the past, I was an exclusive sake chef at a group company that handles Japanese food in Taiwan. I am also the representative of the translation and interpretation dispatch company "Translation Country Co., Ltd.". My hobby is trying various food and drink from different countries. Also, I like Japanese clothes. I was wearing a kimono almost every day, and then I suddenly thought. Isn't that cool...? When. If there is a hairstyle that you want to try once in your life, it is definitely a hairstyle. So I asked my wife. "I thought that there was a hairstyle I wanted to try because it was good once in a lifetime, and I thought it would be blonde or a little haircut, which one would I prefer?" My wife answered immediately. "I don't like blondes." It is an elimination method. At that moment, my hairstyle was decided to be a little sloppy. From then on, I continued to grow my hair for a year and a half, and in July 2020, I shaved the top of my head and started living with a beard.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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During the Chinese New Year in 2017, he saw a pile of ginger at his wife's parents' house in Taiwan, which led him to make a trial of fermented ginger ale.
It was highly praised by relatives and neighbors, and I realized its charm.
　
Ginger beer made for the first time in 2017
(The bottle is dirty because I've drunk quite a bit)
　
Later, while going to the local Minuma rice fields, I noticed that there was a lot of "fallow land" where nothing was planted, and the story that this area was once a ginger production area was connected to my experience in Taiwan. We launched the business because we thought that growing ginger on fallow land and using it to produce and sell fermented ginger ale would lead to effective use of farmland, increase farmers' income, and create attractiveness for the region.
　
Minuma rice fields lying in Saitama City
　
Vision
We will create and expand a culture of enjoying healthy luxury goods while feeling the blessings of nature, and enrich the lives of people around the world.
　
Mission
It will make the world fall in love with fermented ginger ale once again.
　
Mission
1. Bring smiles to everyone involved, from raw material producers to consumers.
2. Create new specialties in collaboration with local communities to improve Saitama's brand image.
3. Pioneer new markets as Asia's first fermented ginger ale manufacturer.
　
Values
To respect people and make them smile.
Be sincere at all times.
To be grateful and love animals and plants.
　

What are we doing?

It has launched Asia's first full-fledged brewery for fermented ginger ale (ginger beer) and continues to create original products with the theme of "authentic food that no one has ever drunk".
　
It's non-alcoholic, but it's made at a brewery.
It can be filled not only into bottles but also into raw barrels and served from the server.
　
It was really difficult because the launch time was due to the new coronavirus, and since it was the first brewery in Asia, I didn't know right or left, and I didn't know anything no matter who I asked, and I started from nothing, so it was really difficult. I have little memory of the summer of 2021 when I started operating the brewery because it was so difficult, but thanks to the many kind people who helped me break through my limits and work, I am still able to continue the business.
　
Brewery completed in July 2021
Amenities close to beer breweries
　
The brewery is a renovated small vacant house, which is recycled and does not produce food waste, and incorporates various local issues into the manufacturing process, such as reducing fallow land, reducing food loss, upcycling waste, and creating work opportunities for people with disabilities.
　
The residue is composted in the field and the ginger is grown again
　
　
The representative, Shuto, is a lover of kimono
Standing in a kimono with a real shaved head
　

Commitment to the product

[Commitment]
◆ Compete without using preservatives, flavors, or colorants.
◆Using a traditional manufacturing method called "fermentation"
◆Ginger is used only locally, from the Minuma rice fields.
◆Raw materials are used within a radius of 10 km from the brewery as much as possible.
◆ Go to the raw material production area and sometimes harvest it yourself.
◆We will incorporate as much problem solving as possible into the process from manufacturing to sales.
◆Make "luxury goods" even without alcohol
And so on...
　
[3 main products manufactured throughout the year]
　
Sweet butterfly
◆Sweet and gorgeous classic◆
Which one is the standard? If you ask, I recommend this.
By fermenting, it has a deep charm that is not only cute. This is our sweetest product.
It contains three types of white flowers and sake lees as a secret ingredient. The details of the flowers are a trade secret, but the sake lees are made from "Hanayoyu", which is difficult to obtain.
　
　
Kuromoji Mantis
◆Drinking forest bathing, the scent of black moji◆
Kuromoji, with its clear scent, is a fragrant wood unique to Japan. Since ancient times, it has been used as chopsticks and toothpicks, as well as to eliminate the odor of fish, and even for rituals and festivals. The raw branches of this black moji were crushed with the leaves, boiled with ginger, and fermented. The refreshing and addictive aroma, subtle sweetness, deep umami, and pleasant aftertaste are interesting to pair with Japanese food, and are also excellent when mixed with Japanese sake to make cocktails.
　
　
tonic tea snail
◆Goes well with wheat, slightly sugar for adults◆
Sayama black tea and juniper berries were boiled with ginger and fermented together. The heavy ingredients are lightly gathered with the secret ingredient mint. The sweetness is quite subtle, and the refreshing bitterness lingers out, making it an adult fermented ginger ale.
Sayama black tea is made from blender Tsuyoshi Nakamine's pesticide-free orange peco, and juniper berries are made from those used in the distillation of Kawagoe City's craft gin "Tsujitamama".

Who are supporting us?

What was the ginger ale you had been drinking? I would like you to experience the excitement of "Is this the real taste...", which arises at the same time as the question.
　
[Fermented ginger ale]
Chill a little, pour into a glass, and savor slowly.
With a meal, surrender to a new pairing experience.
As a cocktail piece, enjoy encounters and combinations.
The body and mind are filled with warmth.
　
【Body】
I think there is a dilemma that cold drinks are delicious, but they cool the body.
Fermented ginger ale makes it fluffy thanks to the ginger, even if it's cold.
If you drink it in the morning, it will wake you up well, and if you drink it at night, it will relax you and relax... What a strange drink.
　
【Heart】
With fermented ginger ale, those who can't drink alcohol can leave it as it is, and those who can drink it can be mixed with alcohol to make a cocktail, so that both those who can't drink and those who can drink can have fun with the same drink.
Although it is non-alcoholic, the aroma from fermentation and the warming effect of ginger give the illusion and satisfaction of drinking alcohol.
In particular, the illusion is really interesting, so I would like you to try it.
　
【How to provide to customers】
It is finished in a carbonated state like beer, so there is no undiluted solution. It can be stored at room temperature.
When serving, simply chill, remove the crown, serve it to the customer with a wine glass, etc. I would be very happy if you could treat it like wine.
Since it is non-alcoholic, you do not need a liquor license. You can also place it next to the cash register and sell it to take home.
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